Not To Scale

Jean-Paul honed his many skills while working as a flame artist after graduating with honors from the prestigious InRaCi FilmSchool in Brussels. He began directing shortly thereafter, creating visually stunning commercials for major brands including Volkswagen, Nike, and Nescafe and independent short, Artificial Paradise, Jean-Paul also creates visuals and interactive installations for plays, choreographies, and experimental work, is a talented photographer, and composes music with his electro rock band, I, The Phoenix.

We are thrilled to announce the addition of director Elliot Lim to our international roster! Elliot is a passionate storyteller who has been creating straightforward and emotionally evocative animation for clients since 2005. He has crafted multi-disciplinary campaigns for global brands including Ritz Carlton, Coach, Jarritos, and MasterCard. See his work here: http://nottoscale.tv/london/elliot-lim/

Directing duo Mirari conjure an elegant animation for Star Alliance

Mirari crafted this beautiful, lively 20 second animation, to show how Star Alliance opens up a connected world for premium sales travellers from China. The style of the piece has a uniquely oriental style, using authentic looking metallic textures with polished coral highlights to create a stylish, premium feel.

Our elegant animation for Fair Fx features in Digital Arts Online. Read all about how our wonderful director Maxime Bruneel designed a stylish graphic look to tell the story of Fair Fx, and what it was like working direct to brand.

Not To Scale Christmas Party 2014! 

The Yule Log project see's lot's of different animators, illustrators and directors reinterpreting the yule log fire, which is traditionally shown on a loop on US TV around christmas. See all the animations here: http://www.watchyulelog.com

Thought we'd skip work this morning and go check out the Turner Prize 2014 at Tate Britain. Highlight for us was definitely Ciara Phillips (above).

As a mixed media director Chris is an expert in bringing illustration and live action worlds together for commercials, music video’s and more. His unique directional eye for unexpected journeys and poignant performances have created films which challenge and add depth to brand identities.  Working with exciting car makers such as Audi and Chrysler, Chris has produced stand out commercials like the stereoscopic cinema film ‘A Day in the Life of an Audi Driver’, which was seen nationally by 20 million people, and Audi ‘Dominoes’ which featured frequently throughout the 2014 Football World Cup. Welcome Chris! 

Audi 'Dominoes' directed by Chris Curtis. Created using handmade 2d textures, set in a 3d world of billions of dynamically simulated dominoes.

An area of film making that Not To Scale are continuing to garner and excellent reputation for. Founder Dan O’Rourke adds . “It’s great to have Steve join our truly international roster, he has a great CV and his background as a designer allows him to bring a certain level of method, craft and versatility to every creative demand. We are seeing more and more live action projects that have a technique or design element as part of the brief and it’s great to have Steve bolster this area of our offering”.