many people do accept the premise that sometimes what "feels" effective and what is effective are totally different (there are plenty of obvious examples like "it might feel good in the moment to get angry and yell at a person who is super late to pick you up, but it won't make them pick you up on time in the future and also it is mean to them and probably harms your friendship") but i think people sometimes underrate "in the long term, making the useful thing feel useful and good is gonna do a lot to encourage uptake."
basically, i don't think anyone is gonna do what's right all the time if they get absolutely nothing from it. if doing what they know is right cognitively still feels wrong and weird to them, they are less likely to do it and more likely to look for rationalizations as to why this isn't really the right thing to do anyway. myself included ofc and i notice it in myself. no one is immune to this effect!
solutions to this include intentionally building up a culture around that particular thing until it does actually feel good (eg, some of what effective altruism tries to do applauding particular types of charity that are effective but not glamorous) but this takes time and community, and in the meantime bundling the boring or unpleasant but useful activity with something that feels good helps too. no easy solution here but tl;dr making good choices appealing and easy really does matter.
