Nathan Lam

EasyJet Advertisement Campaign (Mockup)

This is an advertisement for EasyJet designed as a collective, the initial thought process behind the advert is based on the cheap factor that EasyJet uses as their USP. 

Social Presence 

Visual Image

VW AD (Mockup)

I have really enjoyed working on this project especially within the creative tasks, our brief was to devise a fictional character, he or she should be a new undergraduate on the BA Advertising course at LCC using Transmedia.

My fictional character is Cairo Colbert, he lives in a disadvantaged family finally realising that his dreams are to study at LCC on the BA Advertising Course, during his days as a child his mum passed away however she left a box for him, there were three pieces of paper, each started with letters of LCC... 

Our group has finalised our poster design, it features our Agency logo along with our on- going theme of Black and White, The ethos behind our brand is Equality • Success • Happiness.  

Our agency logo

Self Evaluation

It has been tough but enjoyable term working with different students from very different backgrounds both in terms of skills and cultural differences. I have learn’t more about about myself as a creative and a team player. 

Nestlé Takes a Beating on Social-Media Sites

Nestle had a two weeks attack from environmental activists using social media to wage war against the company over it’s purchases of palm oil for us in their candy bars and other products, Kit Kat etc.. Many protestors have been posting negative videos on YouTube, posting on their Facebook page and Twitter with claims that Nestle is contributing to destruction of Indonesia’s rain forest.

Week 1 Induction to ISHE, First Project 

We have been given our first project, an introduction to Transmedia, using all the mediums within the Transmedia method to create a fictional character. He or She should be a new undergraduate on the BA Advertising course at the LCC.

The whole project will be decided into 5 different Transmedia’s including;

WRITTEN, VISUAL, FILM, SOCIAL MEDIA, ADVERTISING.

TRANSMEDIA

Earlier this week we had ISHE Workshops, during the workshop our task was to  create a Transmedia campaign for a new 90s channel from Nickelodeon. The ad campaign needed to include all the media platforms.

We started researching into the brand and then demographics within the brand, we quickly found that creating an ESP within our ad campaign was important, we involved our idea around adopting a character from the channel and creating that into a game where young children can get involved. Using advertising in magazines we also thought of the idea of creating adoption forms which immediately creates a connection between the young children and the characters from the channel.

In advertising we want the product to be different, this is why we give the product the USP (Unique selling point) or a ESP (Emotional selling proposition).

Difference;

USP: What differs your product from another>> Functional

ESP: Brand value based on emotion and imaginary>> emotional

Transmedia storytelling is using multiple of media platforms to tell a narrative across time, each media piece functions acts as a standalone story experience, for example; Novels, video games, mobile apps and films. Each of the media platforms contribute to a larger narrative. Each piece adds richness and detail to the storytelling such as character backstories and secondary plot-lines.