Naomi Mc Laughlan

There comes a point in every business journey where working harder is no longer the answer. You’re busy. You’re visible. You’re doing “all the right things.” And yet… growth feels messy, inconsistent, or exhausting. This is usually the moment when entrepreneurs think they need more marketing, more content, or more tactics. What they actually need is a Strategic Reset. A strategic reset is…

I’ve been thinking a lot lately about what social media has become and whether it still deserves the word social at all. When these platforms first emerged, they were designed to connect us. To help us stay in touch with family, friends, colleagues, and communities we care about. To share ideas, moments, and experiences. To feel a little less alone in a big digital world. Today, that original…

In the modern working world, we are experiencing a merging of work and personal life like never before. For many of us, including myself, working from home offers incredible freedom and flexibility, allowing us to balance our professional commitments with our family responsibilities. Specifically, taking care of my youngest daughter (1y.) while working from home is a challenge I gladly…

Today marks a special milestone – my first strawberry harvest, this year, from our garden. Watching those vibrant red berries ripen and flourish has been a rewarding experience, and each year, the harvest gets better and better. This journey of nurturing and growing strawberries in my garden holds valuable lessons for anyone looking to cultivate and grow their business. 🌱🍓 Patience and…

There’s something incredibly inspiring about the vast, open sea. It represents endless possibilities, uncharted territories, and the freedom to navigate your own path. Just like the open sea, being self-employed offers a similar sense of liberation. It’s about breaking free from the constraints of a traditional 9-to-5 job and setting sail on your own entrepreneurial journey. When you work for…

Online Shopping – The BUZZ Word for 2022

Online shopping has been around since 1994, as according to the BBC (2022) the first ever online based purchase was conducted by NetMarket, founded by D. Kohn, at which point a person ordered a Sting CD, for $12.48 (£10). Then in 1995, Amazon.com launched its online shopping site, followed by eBay, also in 1995. Fast forward to today, according to the BBC (2022) “Internet sales as a total…

10 Years Online – 20 Years in Business Overall!

OMG – Today, I realized that my online based business http://www.NaomiMcLaughlan.com, has reached the 10-year mark!!! AND additionally, I reached the 20-year in business mark too!!! How could I have missed this, right?! I should/could have gone ALL OUT!!! Well, I was soooo busy… Perhaps, I shall be doing a 10+1 campaign next year, following my sister’s approach of celebrating her 50th birthday…

December – Time to Reflect

How are YOU? Not just owing to the Covid-19 pandemic, I consider the past two years as challenging overall. The fear of the unknown, the loss of life due to Covid, the unjust murders of black people in the US, the ongoing lockdown(s), loss of free speech, the constant increase of weather-related disasters, the migrant crisis, as well as the constant ‘tag of war’ between nations!!! The more you…

Meet PLUTO – Our latest family member

Our journey with PLUTO started with a dream my daughter had. After her bestie got a Yorkshire Terrier two years ago, my daughter was hooked on the idea of wanting a dog for our family too. However, after months of consideration she focused on a miniature dachshund. Buying a dog, however, takes time and while her dream was to get him last Christmas, we could not find one. About 4 weeks ago, I…

Are you ready to take your business to the next level?

I see many business owners who want more, BUT who do not take consistent action. Something appears to be holding them back…Procrstination?… Procrastinators in the workplace miss more deadlines than non-procrastinators, according to a study conducted by Van Eerde (2003). During conversations, at times, I listen to the fear of success, rather than fear of failure. I usually respond with my…

Is it ‘Tidy Up Time’ for your business?

When my kids were younger, I used to call out “It’s tidy up time!”, and they would know right away what it means; the time of day in which we dedicated to cleaning up all the mess around the house. I always felt a sense of accomplishment when despite three kids the house was well kept, while my kids definitely looked forward to receiving the occasional treat afterwards. According to a study…

Blog to Grow Your Reach

Each time I share yet another tip or update in a blog format, I find that my reach grows further. There are so many good reasons to communicate with your ideal customers and clients, as you can tell them about sales and new products or update them with tips and information. Here are some reasons to make blogging part of your regular routine. Blogging is free Maintaining a blog on your site is…

Do you walk your talk?

Especially in times of despair (e.g. RIGHT NOW!), you will ONLY win business, IF you stand out from the crowd. Why should any customer or client believe in what you sell, if you don’t ‘walk your talk’???

It amazes me when I speak to business owners who can’t figure out why nobody buys their stuff, when I can see at first glance that they neither use their own products or services, nor…

40 Years on Planet Earth!

40 Years this week!

I am grateful for my PARENTS, who loved me unconditionally and always encouraged me to follow my dreams,

I am grateful for my three CHILDREN, who are my WHY and who are individually amazingly skilled and beautiful souls,

I am grateful for my SIBLINGS, who keep me on my toes and down to earth, through kind and loving reflective discussions (and competition ),

I…

Selecting & Editing Imagery for Social Media Posts to increase views and engagement

Did you know that you increase you’re the views on your Social Media posts, simply by adding images?

According to Social Media Today “Content with relevant images gets 94% more views than content without relevant images. Tweets with images receive 18% more clicks and 150% more retweets than tweets without images. Facebook posts with images get over 3.2x more engagement than those without…

Parents & Carers in Business

Hello Mamas, Papas & Carers!

I am super exited to share with you my WHY I have created this community of ‘Parents and Carers in Business’ for you!

I know there is a HUGE loss of talent in the workforce, due to care responsibilities, met with work places that lack flexibility. 

According to the Prince’s Responsibility Network “Parents are the main recipients of unpaid care. Other…

Don’t slow down – Speed up!

Right now, it is not the time to slow down, as we are in a unique time of consistent change and challenge. Instead it is important to keep up to date with an ever-changing environment, especially if you want your business to thrive, and not just survive through Covid-19.

There is no cookie-cutter approach to a solution that may be right for your business.

Based on your individual…