okay guys, iām back with my theory on the infamous byler tmobile advert. i posted this on twt, but i canāt remember if i updated it on herešso just reposting w all the updated info so i can add the link on my profile
so i have some screenshots of the movies referenced in the ad, if anyone would like to further analyse those, but i mainly would like to focus on back to the future and how it relates to the phrase ābe kind, rewindā.
we all know that in s5, robin and will tricked joyce with their āflux capacitorā lie, which is a machine from bttf used to power the delorean time machine. and while looking at the advert, i noticed a⦠familiar looking symbol in amongst dustinās notes. this could be a total reach, but i thought it was worth a mention!! it is very similar
also noah referenced marty mcfly in regards to willās s1 jacket! as posted HERE by @nanas-basement
they also referenced bttf & the flux capacitor multiple times on the WSQK.
and when looking into this advert, i found it on instagram and noticed something.. odd in the caption.
so not only do they mention VHS tapes getting stuck (which weāll get back to in a min), they also reference ābe kind, rewindā.
we have heard this phrase from erica in season four, when dustin and lucas were referring to vecna as a five star general. erica then said āyou lost me at mothergate. please, be kind, rewind.ā
this phrase originates from old VHS tapes and old video stores. it was to remind customers to rewind the tape before handing it back in to store (which just reminded me that thatās why robin&steve thought vickie liked women lmao! she left it paused on a certain moment in fast times!! extra funny when people are calling this the byler ad)
they used this not only in the show, not only for countless merch, but also in the WSQK. they featured a rewind at 9 segment. so not exactly the same, but similar enough.
however, this phrase is also the title of a movie.
the movie Be kind, rewind was released in 2008. the plot follows two main characters: mike and jerry. mike was warned to keep jerry away from the video store that they worked at while he was in charge, but that obviously didnāt happen.
jerry, believing an electrical substation was melting his brain, attempted to sabotage it. this failed and was left magnetised and when he entered the store the following day, he somehow inadvertently erased every videotape in the store.
magnetised - VHS tapes are coated in microscopic magnetic particles. a VCR would use electromagnets to write data onto this magnetic coating, but where the data is stored magnetically, if you place a strong magnet directly on or near your VHS, it can completely or partially erase the footage.
the owner of the storeās friend then goes in and asked to rent Ghostbusters. Hm. the movie then follows both mike and jerry as they attempt to remake every movie from scratch.
just thought that was interesting.
ANYWAYSS onto the part about VHS tapes getting stuck together. this can cause permanent loss of footage and⦠dropped signals?š
i would like to point out that this is different than the magnetic issue we saw in the movie, as this is more of a chemical issue.
but with all this talk about tapes, why donāt we look back at tudum in 2025, with noah, caleb and finn.
in the video iāll link below, we go back and watch different tapes of āmemoriesā of the seasons.
millie also appeared on screen, as she couldnāt attend in person, so she was edited into the void instead?? and she said āiām just out here, chilling in the void. no big deal.ā lmaoš
but as they get ready to leave the stage, noah and caleb get up, until finn stops them and says that thereās still one more tape! it seemed very intentional
( LINK to video, timestamp; 5:15 )
and while watching the advert, i donāt know if you guys see it too, but is it just me or is that two tapes flying out of the weird VHS machine they made?
which then leads us back to the start with.. the snowball
in which i recommend THIS incredible incredible post by @misspracticallydelulu
for more on be kind, rewind & the snowball & memories!!