My SEO Tool Blog

It's finally here!  It took many months of brainstorming, coding and designing, but it was worth it. The beta version has a slick new look and uses the latest in user interface technology. But don't take our word for it, try it out for yourself. Simply visit the following link or use your branded login by adding /beta/ to the end of your URL.

Beta Access: myseotool.clientseoreport.com/beta/

What's New?

Brand new look

Tremendously quick navigation

Visual report editor

Campaign dashboard

Detailed campaigns view sorted by KPI's

Monitor specific competitors

Campaign setup wizard

What's Coming?

Website auditor (replacing optimizations section)

Side by side competitor comparison

More alerts to indicate items like social comments, ranking change

Even more integrations (call tracking, social networks)

Custom report options including ability to add notes

User and report templates

More API endpoints

We want to hear from you!

It's been a while since our last post but we do have an excuse... the new interface. We have been devoting almost all our time towards it and it is progressing very nicely.  We hope to release the beta by the end of March or early April for everyone to try.  Here is a sneak peak on a couple of improvements:

Report Creation

Task Managment

The creative wheels are turning over here at My SEO Tool. We are looking forward to starting the New Year off fresh with a few changes to the look  & feel of our platform.  These exciting new upgrades are being built as we speak with one goal:  Improving your experience and usability. What to Expect Enhanced navigation is the main focus of our changes. We recognize that there is always room for improvement and with client feedback have been able to come up some ideas. Quite simply, the new look makes more sense; allowing your actions within the interface to feel much smoother. The relocation of and small changes to our menu toolbar is one of the ways we are tackling this. Here is a sneak peak:

We’ve also taken note of the increasing need for responsive web browsing. Our new version will significantly reduce the need to jump around from page to page. This will make it easier for you to utilize My SEO Tool on tablets & mobile devices.

Your historical data, you ask? No hay problema. None of your settings or previously saved items will be affected by our changes. The new look focuses mainly on aesthetics and speed to help you better maneuver within the interface.

As most of you already know, Google Analytics is no longer presenting keyword search data. Analytics is now showing “(Not Provided)” for organic searches coming from Google.

Switching from Google Analytics to Google Webmaster Tools Data As a result of this change, we will be removing the analytics columns from the Ranking section.  However, this data will still be available from the Google Analytics Searches section.  We recognize that SEO experts and My SEO Tool clients will now be adjusting their tactics, so we are making some adjustments to aid in this transition.

The columns that will no longer be available (as of Oct 28):

Visits

Bounce Rate

The new metric options – representative of Google Webmaster Tools data:

GWT Clicks

GWT Impressions

GWT CTR

GWT Average Rank

We are happy to announce yet another release. We have just added support for Google Webmaster Tools. This can be integrated from the "Analytics" area.

You have access to the following sections:

Top Queries

Top Pages

External Links

Content Keywords

Visit & Bounce Rate Ranking Metrics

Our next order of business is to replace these metrics with GWT Clicks and Impressions data. We will complete this sometime next week.

Comparison Reporting

Just a reminder that we now support comparative reporting. Click the date select and check "Compare to Previous Period" to enable this feature.

Support Attachments and Client Messaging

We have completed our beta testing and are excited to announce the public release of our much anticipated API. It is designed to be simple, predictable and light-weight. All output is returned in JSON.

Note: The API is currently only available to Enterprise and Unlimited customers.

Single Sign-On

You can now implement one-click automatic logins from your system to ours. This is especially useful in situations where you'd like to link your existing control panel to the My SEO Tool interface.

View Documentation

Ranking Data

Import our ranking data directly into the format / system of your choice. All the data within our interface is now at your fingertips.

View Documentation

Backlink Data

Import or export backlink dumps at will. This is a great way to connect external backlink sources with our monitoring system.

View Documentation

User Management

You now have the ability to create new client and staff users. This is very powerful when paired with our single sign-on as you can now create and login users seamlessly without touching the interface.

View Documentation

We now give you the ability for your clients to submit support tickets from within the interface.  This will simply operate as an extension to the current ticketing system and can be accessed from the support section.

Getting Started

First you must enable the support section for each client

Once enabled, your client will see the support icon within the interface

If they choose to submit a ticket, you will be notified by email and can respond from within the interface under the support section

We have been intending to overhaul the task area for a very long time now and we finally did it!  We've created a much easier way to manage and view your tasks. Plus you can now assign a task to a user.

We have just completed integrating the LinkedIn API.

Posts / Comments are visible on the social feed

Company statistics are available within social analytics

Follower statistics are included on the social dashboard

You can post in real-time or schedule a post for a later date

What about G+ ?

We have applied for a G+ developer token. Once our token has been granted we will imediately integrate the G+ company page API.

Other Social Networks?

NOTE: We will be taking the system down between 7pm and 9pm EST to complete this upgrade.

We've been very quiet over the last few months so it's high time we update our users on a ton of changes coming down the pipe.

3 years ago when we started this company, never in our wildest dreams did we envision the kind of success we've been fortunate enough to attain with MySEOTool. We are truly grateful to all our customers and hope to work with each and every one of you for years to come. Furthermore, we feel a great responsibility to provide our user-base with the most modern, user-friendly marketing platform on the market.

As a result we will be making many changes over the next few months that will transform us into a more well rounded marketing platform. In a nutshell, we will be focusing on integrating a plethora of 3rd party APIs all while strengthening our core reporting system.

The first step in our journey was to upgrade our infrastructure. Here are some of the changes that will be rolled-out next week.

Interface

As we mature the platform and become more well-rounded, it is important that we stay organized. Moving forward, this will allow us to add many new sections that encompass all forms of inbound marketing (Call Tracking, Email marketing, Content marketing etc.).

Added new SEO menu section

All table columns are now customizable

Simplified export process into 2 clicks

Improved error reporting

Client / Staff Permissions

The improvements to our underlying framework are most visible when editing user privileges. 

Simplified create / edit user wizard

Many more customizable options

Added 1 click login

clients can now export reports

staff users are now fully customizeable

Reporting

We've completely re-vamped the reporting engine from the ground-up. This is where the most substantial upgrades have occurred.

Simplified create / edit report wizard

Removed sorting limit of 250 rows

Added additional SVG icons

Added ability to export any overview section

Added ability to show chart summary in PDF

You can now schedule reports on a custom day

Improved scheduled report logging

Social Media Management

In preparation for integrating G+ and LinkedIn, we've modified the structure of the social area. 

Split feed into new Comments / Posts section

Improved conversation tracking

Added new summary statistics on overview

Implemented new Youtube Analytics API

Competitive Analysis

We've taken competitive analysis one step further by allowing you to automatically monitor your SERP competition at the campaign level.

Automatically generates top SERP competitors (using ranking data)

Calculates and sorts by average ranking

Includes Moz API metrics

Page Optimization

We've added an optimization summary to the campaign level. You can now easily view optimization tasks from a macro level.

View all test categories and totals at a campaign level

You can now schedule optimization reports

Backlinks

The Ahrefs API has recently given us access to more data. As a result we've gone ahead and started tracking more metrics.

Added linking domains chart

Added follow chart

Added nofollow chart

The Future

SEOMoz Backlink Upgrade

We have completed the full switch to SEOMoz's API. At this point we've simply replaced Ahrefs. Moving forward, our next order of business will involve a complete revamp of this secton utilizing all the new "goodies" provided by Mozscape.

Keyword Tagging

Gone are keyword groups. Tagging gives you ultimate flexibility and power in terms of organizing / analyzing your keywords. Also, you can now chose to show your clients specific keywords by tag!

Ranking Distribution Graph

We are very excited about our new stacked column graph. You can now view the SERP distribution of all your keywords over time!

Ranking Change Column

We have moved the ranking change value into it's own column. This now gives you the ability to quickly view all your "movers and shakers" as well as disable the ranking change for your client view.

Ranking Graphs

User feedback over the last several months has brought a specific issue to our attention. The average ranking graph would drastically change whenever a keyword was added or deleted. This behaviour made it very difficult to get an accurate representation of progress. We have removed the average and total ranking graphs and replaced them with ranking change graphs. Now you can easily monitor your progress over time by analyzing the increase or decrease in ranking positions.

Keyword Report

You can now see a breakdown of rankings and other statistics by date for a particular keyword.  You can also export this report!  Simply click on a keyword from the ranking section to get there.

Competitive Analysis

The much awaited competitive analysis report is finally here. We've gone ahead and integrated the MozScape API to bring you the most advanced SEO metrics.

Quickly identify strengths and weaknesses using MozRank, Page Authority, Backlinks and More!

Since the announcement from Raven Tools that they will no longer be providing rankings, we have had a lot of people migrate from them to us. To make this process easy, we have created a way to import your data in only minutes.

Import all your Campaigns, Rankings & Backlinks

First log into the My SEO Tool interface and navigate to "Account -> Data Import". From there all you have to do is enter your Raven Tools API key, select the campaigns you wish to import and let the wizard do the work.

Don't forget about our 50% off Coupon

As many of you know, Raven Tools has recently announced that they will no longer be providing search engine ranking data. This is a surprising development so we wanted to write a quick post addressing this.

Will this Change Affect My SEO Tool?

Absolutely Not! We have a very different business model than Raven and gather rankings in a much more effective manner.  Our main priority is to deliver accurate and up to date rankings.  Here is why our rankings continue to be top notch:

Geographic Targeting. The SERP changes based on the precise location you are searching from. We can actually simulate your exact location so that our rankings match what you and your client are seeing.

Daily Updates. Since rankings can change often, we fetch them every day in order to stay accurate. Furthermore, we plan to provide "on demand rankings" in the new year.

SERP Screenshots. Every time we check a ranking, we take a screenshot of the SERP to prove that we saw the listing at this position.

We are looking forward to serving our new and existing customers by providing them with the best ranking data on the web. In order to help everyone affected by this we have decided to offer a new promotion.

Raven Customers: Switch Now and Get 50% Off!

It's been a busy few weeks but we are finally moved into our new office at 207 Queens Quay West, Toronto. This marks a major milestone for My SEO Tool. Thank you to all our customers for helping make My SEO Tool a great success.

We are very excited to announce our latest upgrade. You now have the ability to export our snazzy graphs along-side existing table data!

By far, the most common issue we encounter at My SEO Tool revolves around search engine ranking discrepancies. Our customer views their website at position 1 but our software is reporting "not found". The problem always boils down to how you verify your search engine rankings. It is of absolute importance that you perform all the neccesary steps to produce a completely un-biased SERP.

Install a Secondary Browser

I use Safari specifically for verifying rankings. It has a very convenient way to clear all your cache, cookies & history (Safari -> Reset Safari).

Reset Everything

The first step whether you are using a secondary browser or not is to reset your settings. Make sure all your cookies are cleared in order to steer away from any Google personalization.

Set the Table

Time for the magic. For this example I will set the table to verify a ranking in New York City.

Start off by visiting the following url: http://www.google.com/search?q=pizza&gl=us&pws=0

gl = us - instructs Google to use the google.com index

pws = 0 - disables personalization

q = pizza - is a simple way to elicit a location box for the next step

Geo-Target to your City

When you search for a localized term like pizza, Google will display a location box like so:

Go ahead and type "New York, NY" into the location input. You have now successfully setup your session for the most pure, barebones SERP possible!

Search Time