Myka ^-^

Applying the grid system to existing magazine double page spreads (Dwell magazine & ARCH+ magazine 

Magazine research (front cover)

Prior to this I had noted that an architecture student would also be the target audience magazine so I asked Ammaarah Siddique L6 Interior Architecture and design student (BCU) 

What she would find interesting to read in an architecture magazine ? 

“ we are more visual people, so illustrations are a must. make it more graphical, less writing. Generally the magazine should cover like the certain trends of architecture, materials reference/ buildings.” 

she then gave me reference of different architecture magazine she liked to reference : 

Anatomy of a letterform : 

Alison Carmichael 

(contextual study notes)

typography: the style and appearance of printed matter and the art of arranging type.

Typography is arrangement, style and appearance of type and typefaces.

Emotional equality of a design

 The name ‘Daniel Taylor’ in different typefaces gives a variation

how the name can be represented for example it being

decorative font, traditional font or western will give it a characterisation of itself  

 Typography can affect the readability of an idea and the readers feeling towards it

How different typefaces are portrayed

Typeface is family

Font is italic bold etc

 Four basic groups

San serif

Serif

Script

Decorative

 Type settings linotype machine

Skill lies how to manipulate t for the results required

Text hierarchy

readability

Pull quotes

Practitioners

Herb lubalin

American graphic designer

Significant to the way typography was used

Expressive typography

Avant Garde logo for magazine made typeface

Brands that use Avant Garde: Nutella adidas Microsoft 1982

 Craig ward

Wordsarepictures.co.uk

Very expressive type

Materials to add meaning to his typography

 Alison Carmichael

London based

Versatile approach to lettering

Controversial

Sarah Hyndman

Why fonts matter (book)

Ted talks

I was interested in learning more about typefaces so I decided to watch this film and learnt about the typeface Helvetica. I listed what I learnt below.  

Helvetica film notes 

Massimo Vignelli:

Life of a designer is a life at fight. fight against ugliness as in visual disease around us we cure it with design. good typography is the distance between the letters space between the black that makes it. he only uses three typefaces. He feels that there is no need more all these different styles of typefaces and font. Helvetica was generated as a typeface by the desire of having a better legibility. A modern/clear type, good for everything. Helvetica spelled out ‘modern’ loud and clear.

Typefaces express mood and atmosphere gives word a colouring. Helvetica is widely used. Social responsibility amongst graphic designers in 1950s (post war). International typographic style also known as Swiss style is a graphic design style that emerged in Russia Netherlands and Germany in the 1920s and was further developed by designers in Switzerland during the 1950s

What is Swiss style typography?

Used by many Swiss cultural institutions and political advertisements and a lot more because it was thought to have suited the drastically increasing global Postal market used in street signs Maps public service announcements etc.  

So the 1950s was a time for rational typeface and then came Helvetica. Linotype owned the Haas and Stempel foundries and now owns Helvetica.

Wim Crouwel

­   ‘loves modernism’

­   ‘interested in clarity’

­   ‘Should be readable slash straight forward’

­   ‘advocate of grid system’

­   ‘it is an art that requires practise’

­   ‘grids are a tool of order’

Brief :

Select a letterform a package in your kitchen, it can be a capital or lowercase (not punctuation or a numeral). Using an A3 sheet of paper and a pencil, draw the letterform as you see it scale it up, taking great care to follow the subtle lines, curves and details you can observe on the letterform.

The Brief :

Find a typeface you like and type in your nickname - a serif and sans serif is best. Then try to recreate it as by drawing it as accurately as you can on A4 paper or in your sketchbooks. Once you have successfully hand drawn your name, annotate (using a pen or pencil, or type and add it onto your work) it with typographic anatomy.