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What is Bounce Rate:

If you are trying to increase the search performance of your blog or site and it is not happening, then the secret hidden behind it is to first reduce the Bounce Rate. But there are some mistakes in this. There is something wrong with your plan. We will talk further about what is wrong.

So what is this Bounce Rate , when a visitor comes to your website and visits a page meaning entrance page and he goes back after that, it is called Bounce.

But Bounce Rate means this is the percentage of visitors who come to your page and go back without clicking on another page. This means that visitors came and went back immediately without opening any other page or without reading your article. But if this is happening, then it is proving that the post on your site is not so interesting or you are not putting much value in it.

Apart from this, it can also be that its design is not very special, the heading is also not attractive. If the Bounce Rate will be high then you should understand that the visitors of your site are decreasing and if the visitors decrease then the rank will decrease and ultimately the income will also be less.

So by taking an example, I will explain very well what is the Bounce Rate.

If there is a website or a blog, whose Bounce Rate is 45%. This means that 45% visitors to that website are such that open a page and go back immediately.

They may not have found anything worth studying for them. There can be many reasons for this, about which we will learn further. So let's now know how much the bounce rate is better than having a site.

What should be the bounce rate :

By now, you must have thought a little about what the Bounce Rate is . In this, I will tell you how good the B ounce Rate of a website is, how much it will do and which is useless for your site.

To understand it properly, I have divided it into four parts.1% to 10% 10% to 40% 40% to 70% More than 70% If a blog has a bounce rate within 1% to 10% , then it comes in the list of successful websites of the world. After that if it comes from 10% to 40% then it is also good.

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Whereas in the third which is 40% to 70%, most of the websites are included on this basis. Which is not so good, but the work is worth going. If we talk about all websites, then 75% to 80% of the total website comes in this CATEGORY.

And after all, websites whose bounce rate is more than 70% are not good at all and they have to do a lot of work on their website. Now know which mistakes cause the bounce rate to be higher.

If you are wondering if all types of websites have the same bounce rate, then the answer is no. The bounce rate varies for different types of websites. Here I have given information about some of his figures, which are as follows:

Websites with content - 40-60% Lead Generating Websites - 30-50% Blogs – 70-98% Retail business sites - 20-40% Websites providing services - 10-30% Landing Pages – 70-90%

Which mistakes cause website or blog's bounce rate to be higher

These are some of the mistakes a blogger makes on a common basis, which you must pay attention to.

The loading time of the website is more. Having a Single Page Site. Having bad quality contents. Internal link visitor should like.

Ranking on the wrong keywords for Traffic . Because of the lack of quality and content that the user likes. Your website design to be useless. Formating Gdbdana of.

Heading of your content must be special. How to reduce Bounce Rate? So now we will tell you in which ways you can reduce the Bounce Rate.1. Site Design and Look Should Be Good See, friends, you like what you see and then you are attracted. In the same way, if your website and blog looks good, then visitors will come to your website automatically and they will also love to read the content.

Whenever you are designing your blog, it is very important to have knowledge of Color Combination. You have to understand that your visitors will like which color site. Choose the font color and text size correctly, such as if you reddish the font of the entire text, then the reader will be able to kiss it and also keep the text size correct which the visitor should not face any problem in reading.

Because there is a saying customer is God and to make God sad means to kick in your stomach. If you have given a whole lot of animation in your site, then that too does not seem special. Make the design of the site simple and readers friendly.2. Pay attention to Page Load Time

If the page load time of your site is longer. That means, consider visitors coming before reaching the blog. If you are a blogger, then definitely gore on this and it is very important for SEO as well. If your site's page load time Less than 1 second is mean-perfect.

1 second to 3 second malta-Above average is 3 second to 7 second mean-average More than 7 means- Very poor

If you want to make visitors happy, then keep Perfect or Above Average. Use limited image and low size image in page, this will reduce page load time.

3. Write Content Quality :

If your site has quality content then it will be very helpful to make your site brand and you will understand the meaning of brand. If you pay more attentionto the branded and valuable content of the site, then you will take some time but you will reach your goal soon.

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If your content will not be of quality, then visitors will automatically go back from your site, because there are many websites that will be providing better content than you website.

Like if you are writing content and not giving the right information there, you are writing what came to mind. This will reduce the rank of your site, so write what is right.

If you are giving wrong information in your site, then the user means Visitor will take the wrong decision according to it, which will bring the wrong result. Do remember this thing Keep the size of the content 500 to 1000 words and use simple language so that you can quickly understand what Visitor has written and the bhorosa will grow on the site. Friends, if you give quality content, it will take some time but Visitor will come good and the bounce rate of your site will also be reduced slightly.

4. Visitors Friendly Heading डालें

Anyone would feel bad for something from outside and something from inside. Often bloggers make this mistake and use clickbait headings which is not true at all.

So if we link the same thing with Blog, then the thing is, if you have given your Heading well according to yourself, but it is not understood by Visitor.

And some other Topic has been written inside the heading that has been given. This will reduce the trust of visitors from the top of your site. I meant to say that the heading of your post should be understandable. Like I am giving an example. If a Visitor came to your site and read an article well and then after reading the heading of another article, he went back.

So what will happen with this, you will know that the Bounce Rate of your site will be higher. Keep your content updated as much as possible. So that you get the right information and Visitor should stay on your side. Due to good content, rank in Google will also be very fast.

5. Focus on Content formating.

It is a straightforward matter, write as well as you can. If you write here and there, you do not mean the formatting of your page or your post, then how will Visitor feel good.

When editing the post, then put a little emphasis on the tag which is to be inserted. And focus a little on the paragraph formating. Do not write a long, wide paragraph so that if Visitor is read, then there should be no boring in reading it.

Bold the word you want to bold, which will increase the focus of visitors. Also, everyone loves to read Formatted Contents.

6. Put Focus on Internal Link

If you do not put the right internal link in the middle of the post between you, then the bounce rate will increase. This is because often readers will read your contents in some time and after that they will be closed.

And if you enter related internal link then they will have the desire to read that content as well. For example, enter the internal link related to your post and also give some internal link that the visitor considers necessary to read.

It depends on you how the content is in your site and which internal link will be right to put. These tips will also prove to be helpful in reducing the bounce rate.

7. Internal Link should open in another page.

If you are putting your internal link in your site, then definitely focus in it. Whenever the visitor clicks on the internal link of your post, it should open in a new page.

The article that the visitor was reading should also be open in one tab and open in another tab. This also reduces the bounce rate.

8. Mobile Friendly Blog As we all know that nowadays mobile users are the most. Therefore, we should pay more attention to make our blog mobile friendly. The more mobile friendly your blog is, the more your visitors will like your blog. According to me 50% of visitors are mobile users. So use the template mobile friendly of your site.

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What is this Google Algorithms update for bloggers and its SEO updates are not new. Because those people must have heard about these SEO updates in their Blogging Career and many must have been victims of their outbreak.

This is because these Google Algorithms have been created for good SEO practices. The right SEO practices mean that you should not use any illigal methods or you can also call them blackhat SEO.

These Black-hat SEOs can give you instant results but it will not be for long. That is, you can immediately rank your contents or posts in Google and you can also earn good money from it, but it will all be temporary.

Just to stop these illigal activities , Google has made its Algorithm even better with these new SEO updates so that it can stop the illigal methods of bloggers, internet marketers and other bots. If you too are using these methods, then you too will definitely be a victim of these new SEO updates.

What is Google Algorithms

Google Algorithms are very complex systems that are used to retrieve data from search index and have to deliver instantly to the user and that too should be the best possible results of any query. These search engines use a combination of many algorithms and raking signals to show the correct and relevant webpages according to their rank in SERP (Search Engine Results Pages). With this, users get the right answer to their searched question in the same results pages and their search experience should be very good. In the initial years, Google had done very few updates in its algorithms, but now only thousands of new updates are being made in their algorithms every year. 

But these updates are so small that they are not visible in anyone's eyesight. But in some occasion, these search engines bring such major algorithmic updates that appear to have a huge impact in SERPs. In such a situation, it is very important to know about these major new SEO Updates. Then let's know about some such major updates: Fred Intrusive Interstitials Update Mobilegeddon RankBrain Panda Penguin Hummingbird Pigeon Payday EMD (Exact Match Domain) Page Layout Algorithm

Here we saw above about the new SEO updates, but now let's get information about some of these very important updates.

Important Google Updates Like I have said earlier that Google has many new and old updates, but some of them are very important, so today we get information about them

.1. Google Panda

2. Google Penguin

3. Google Humming Bird

What are their main tasks Google Panda is a special part of the update algorithm that mainly pays more attention to the quality of the content.

The Google Penguin update mainly pays more attention to the quality of the links.

Google Hummingbird update mainly takes more care to handle conversational search queries correctly .What is Google Panda Update

Google Panda pays more attention to the content of your site when it ranks sites on Google's search results. Therefore, for those blogs or sites which have lower quality content, Google Panda Update will have a very bad impact.

This Panda update was first introduced in February 23, 2011 .Due to this, the higher quality content was given more importance and they were given the top position in the search results, while the low quality content was pushed back.

When Panda was originally launched, it was seen that this time it was specifically targeting the content farms, which had become a huge problem in the search result, because despite their being low quality content, it was only having high volume. Due to this, they were seen above in the search result.

These sites did not do any research before publishing any article and used to publish a lot of low-quality in a very short time. Therefore, if a user searches for anything, then he used to come only in these pages and he could not get any information. T his is precisely why Google has made this Panda update a part of its core algorithm .

 Any new update that comes in now is updated in this core algorithm. Who was more impressed by Google Panda Thin Content:   Those who were most affected by this update were those whose content did not have much value. In such a situation, they were reduced against good content. Such content was given more importance which gives more value to the users.

Low Quality Content:   Sites that do not have good quality, such as lack of good content, gramatical and spelling mistakes, lack of proper format, poor page navigation, lack of relevancy of image, etc. In such a situation, users have to be very distraught. Having unhelpful content: Google does not give importance to content that is of no use to the readers.

Duplicate Text: It is   very often that many bloggers copy others' content and do not even give them credit, in which case they are termed as duplicate text. They are also victims of Panda update.

Article Spinning:   Many times bloggers manipulate the content a bit in order to avoid Duplicate content, even try to publish it in your blog post. This is also not correct according to the Panda update. How to Recover Your Site with Google Panda update If you are also a victim of google's panda update, then you have to take special care of the points mentioned above. With this, if you have any such contents, then they will have to be deleted, or if there are low quality content then they will have to be edited and corrected.

What is Google Penguin Update T h e second largest that came in the Google algorithm is the Google Penguin Update. The main purpose of this update is to check link quality and quantity. This Penguin update was first introduced on April 24, 2012 .Sites who have purchased links or have low-quality links in their blog who have come from low-quality directories, blog spam, or link badges, then they must have faced the Penguin update, due to which their sites and google I would not have been ranked.

Most sites will not worry about this update, if they have not used any such method for backlinks in their site. Or it would not have hired any SEO expert who follows such tactics. Therefore, even if you do not want to, you will have trouble with all these, so before hiring any SEO consultant and SEO agency, do research about them. If you have used such link building tactics in the past that were acceptable at that time, but not now then you must have suffered from the Penguin update.

For an example, guest blogging was fine a few years ago, but now there have been some changes in it like you should choose the right sites to build a link which is similar to you. Who was more impressed by Google Penguin

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Buying Links:   If you buy links from outside due to the ranking of your site, then this is a gross violation of Google webmaster guidelines because you can never take a link by giving money to someone.

Lack of Different Anchor Text: The   link that we add me to the text is called anchor text, in this case if all the text link is referring to your blog and if all the text is coming from the same anchor text then it will There will definitely be an impact on the ranking, and it is not right to do so at all.

Low Quality links:   If you are getting a link from somewhere and its content quality is very low, then it can have a negative effect on your blog.

Keyword Stuffing:   This is a very easy way to rank keyword in which you have to use the targeted keyword repeatedly in your article . This process is called Keyword Stuffing. Doing it is a complete game against the Penguin update and doing so may be a big burden for you later. Therefore, it is very important to have knowledge about keyword density.

How to Recover Your Site with Google Penguin Update If you save your blog from this update, then you will have to completely remove such low quality links from your blog. To do this, you have to disavow such links in Google Search Console.

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What is Google Hummingbird Update The third most important update is the Google Hummingbird Update. This is also a very important part of the main Google search algorithm and there has been a major change in the algorithm since 2001.

What distinguishes Hummingbird Update is that it is not only a spam targeting algorithm exclusively, but also an algorithm that ensures that specific queries always show the best results. Hummingbird's main objective is to understand the search queries of the users better, with this it pays more attention to conversational search.

Note: - Conversational Search is called that search where your search engine automatically completes the queries you have written. That is, it provides you with suggestions related to queries that people often search for.

Its makers believe that Hummingbird has a better impact on those types of sites that provide high-quality content and provide the searcher with the right answers or results to their questions.

 With this, the user experience is also very good. With this Hummingbird also makes good impact on long- tailed search queries and ranks them higher in search result. This is because Google wants it to always provide high-quality results for long queries.

For example, if you want to know about something, then it does not show the homepage of the company, but if there is an internal page related to that thing where there is more information about it, then it will show it in the search result.

Hummingbird Update takes special care that longer search queries, like we see in voice search, and the same type of queries that searchers like to do in their mobile, they are mostly highlighted in conversational search.

Researchers say that optimizing conversational search is very easy, in such a way that if your content is very readable and it provides an answer correctly for all long tail queries or short tail queries then then hummingbird for your content.

The update will prove to be a boon. Nobody knows when Google changes Hummingbird Update and when it updates. So if you want Hummingbird Update to have a positive effect on your content, then you have to optimize your content according to the Conversational search so that it will show up in the search results. For this, you can take help of Google's auto suggestion feature.

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A backlink is a link that creates a way to go from another website to your website. When a link to a web page is linked with a link to another web page, we call it backlink. With an example in simple language, I will tell you more about the backlink. Like suppose there is a good website where many visitors come to read the article in his page, if the link to your site would have been given in that web page, then the visitors coming to that page clicked on the link of your site to your web page. I also come. So that the visitors in your site will start increasing every day and your website will start coming on a good rank in the search engine . This is what we call backlink. You must have understood what the backlink is. Now you have some terms related to it, which you need to know about, only then you will be able to understand about it well and will use it in your blog. So let's know about those terms

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(1) Link Juice : When the link of a web page is linked to the link of any article of your website or your homepage, then the link flows from there to your website and we call it as link juice. This link juice helps to rank your article and also improves your domain authority. (2) Low quality links : Low quality links are those links which are coming to your website from any wrong sites, spam sites or porn sites. Such links can only harm your website, so whenever you are using the backlink in your blog, then keep in mind that the link of your blog should be linked to the high quality link.

( 3) High quality links : High quality comes from backlinks quality website. Quality websites are those which are popular and whose value is more in google. If you get backlink from quality website in your website, then your website will get high ranking in the search engine. One thing you have to keep in mind in quality backlink is that you get backlink from authorative and relevant sites. This means that you will have to get backlink along with other blogs related to the niche on which your blog is made. For example, if your blog is on technology, then you will have to get backlink from another blog related to technology and if you create a link from another fashion related blog, then it will not benefit you.

(4) Internal links : These are the links that go from one page of your website to another, this is what we call internal links. Suppose like an article of your website is on a very good rank in the page of google and if you want to put your other article on the same rank on google, then you can link the two articles with each other.

Our blog :https://lntechinfo.blogspot.com/2021/04/what-is-backlink-and-how-to-create.html We even know what is the backlink? 

And we also learned about some terms related to it. Now we will know how many types of backlink are there.

What are the types of Backlink - Types of Backlinks?

There are two types of 

backlink: one is dofollow backlink and second is nofollow backlink .

 Let us know about them in detail.

1 # DoFollow Backlink I have already told you about link juice, do-follow backlink helps in passing link juice, which allows to go from one website to another, makes a link, it is called a do-follow link. . By default all the links that you give on other website or blog post are all do-follow backlink. DoFollow links help a lot in increasing the ranking of your site in the search engine and it can prove to be very beneficial for your blog. There is no attribute in a DoFollow link.<a href="yourwebsite.com">Link Text</a>2# NoFollow Backlink

Nofollow backlink does not pass link juice from one website to another. NoFollow links search engine also has no value. NoFollow link does not help in ranking your site. Apart from this, NoFollow backlink proves to be somewhat beneficial for your blog, it gives a natural look to your profile link. If all your link will be DoFollow then google will feel that your profile link is not natural and can also penalize you for that. Another benefit of this link is that if your site has a link to some other site where you do not like or you feel wrong, then you can add the NoFollow attribute to that link. With this, the link of your website will not be able to go to that website. 

For example: <a href="yourwebsite.com" rel="nofollow">Link Text</a>How To create backlink? There is a lot of confusion about how to create a backlink in contemplation of every new blogger . It is very important to get quality backlink for your blog, which helps in increasing and popularizing the visitors on your blog. There is no limit to creating backlinks, you can create as many backlinks as you want, but you will have to create all those links from the quality website, or else why you cannot make thousands of backlinks. If they are not from the quality website, then your blog will not be benefited from it and maybe Google can penalize your blog further. So if you want to know how to create backlinks for your blog, then understand the points given below thoroughly.

(1) Write Quality Content This is the best way to get backlinks for your blog. Write the best quality contents in your blog that your visitors will like and they will also get to learn something from that content. By writing good content, your website also gets on the good rank in Google page as soon as possible.

(2) Do Guest Blogging Nowadays in the world of blogging, the popularity of guest blogging is increasing very fast. Guest blogging means that some popular blogs have to submit their guest post. This is a very good way to promote your blog in another popular blog, so that visitors of that blog will start to learn about your blog slowly and traffic will start in your blog. With the help of guest blogging you will get good backlinks.3) Start CommentingStart commenting on other good blogs related to your blog's niche, this gives NoFollow links for your blog, but it is somewhat profitable. In any blogs where you will comment, do not forget to give the url of your blog along with the comment, by doing this you will get good backlinks and along with that your blog will start getting more visitors, which will also increase the rank of your site.

What is the definition of backlink?

A backlink is a link that is created when one website provides a link to another website. That is, one website refers to another website. Backlinks are also called " inbound links " or " incoming links ". Backlinks are very important from the SEO point of view. Which type of backlink is the least important? Nofollow backlinks are the least important. It is also not very valuable. This is because it directs search engines to ignore this particular link. According to Google's official definition, there is a nofollow tag , "'Nofollow' is a way that webmasters tell search engines not to follow this type of link.

Do backlinks still work today?

Yes, backlinks still work today. But yes, Google's algorithm is now focusing more on the quality of content, but still the backlink has its own importance.

How many backlinks are considered safe to make in a day? Creating 10 backlinks a day is  considered safe and is also good for the growth of your website.

What makes a backlink toxic?

Toxic backlinks are backlinks that have no value at all. These are specially designed to manipulate search rankings. If a backlink is found by many bad sites ie a site that has no topic in any way relevant, or a site which is not even indexed by Google, then such backlink is called Toxic backlink . All these things make the backlink toxic.

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What Is Computer Vision?

Computer Vision Artificial Intelligence Is A Subset Of Machine Learning. This Is An Area Of ​​Study Where The Focus Is On The Development Of Those Technologies To Enhance The Computer's Ability To Detect Any Digital Image And To Understand The Hidden Content In It.

In Other Words, Computer Vision Trains A Computer Or Machine To Understand, Recognize, Process, And Finally Output By Viewing Images And Visuals Like A Human Brain, That Is, It Imparts The Intelligence Of The Human Brain To The Computer. Is Like Feeding. In This, The Computer Is Trained In Such A Way That It Can Interpret Or Understand The Visuals In The Same Way That Humans Can Understand.

By Computer Vision, The Computer Can Identify The Object Present In An Image, And According To That Decision Can Be Given And Output. Computer Vision Is Being Used Today In Various Fields Such As Autonomous Vehicles, Facial Recognition And Surveillance.

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 Computer Vision Is Primarily Aimed At Understanding The Content Of Digital Images. How Computer Vision Works Computer Vision Is Based On Pattern Recognition Technique, In Which It Is Trained By Understanding The Visual Data Itself. It Requires A Large Amount Of Training Data For Training, Where It Analyzes The Data Several Times Until It Recognizes Certain Types Of Images At The Right Time.

Suppose For Example, If A Computer Has To Teach The Cat To Recognize, Then A Large Amount Of Different Images Of Cats Will Have To Be Fed To The Computer, Where Their Size, Color, Etc.

Will Be Different, So That The Computer Will Have Their Can Understand The Difference Between And Finally Identify The Cat Correctly By Color. This Process Of Identifying Images Correctly Is Made Possible By Two Main Technologies, The First Being Machine Learning Types By Deep Learning And The Second By The Convolutional Neural Network (CNN).  Here The Computer By Machine Learning Algorithm Analyzes The Available Data On Its Own, And Is Automatically Trained Without Any Human Intervention Or Programming.(CNN) Convolutional Neural Network Analyzes And Classifies Images By Various Layers Within Them.

 It Breaks The Image Into Pixels, Filters The Image's Texture, Edges, Depth, Ie Each Angle, And Examines It.

 It Is A Complex Mathematical Process, Only After Which It Is Able To Identify The Difference Between The Objects Present In The Image And Make A Correct Prediction Of The Image.  The Accuracy Of Prediction Depends Entirely On The Training Data, That Is, If The Quality Of The Training Data Is Good, Then Only A Better Result Will Be Seen.

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Supervised Machine Learning

As the name suggests, Supervised Learning has a Supervisor who we can also call a teacher.

Basically Supervised Learning is a learning in which we train the machine with Supervised Data or Labeled Data, then after this training, the machine is able to estimate the correct output for any other Input.

Let's understand this with an example, so let's say you have a bucket which has four kinds of fruits like apple, banana, grapes and oranges. Now, because we have already told the Supervised Model about the fruits in which color and which shape is its shape, it will easily separate all of them. So we call it Supervised Learning because we had already trained the model with training data.

So in this way we can say that it is learning in which we train the model with Labeled or Training Data which is actually Training Example ; Consist by keeping, then this model becomes capable that it can easily classify any kind of problem or Situation. Steps of Supervised Machine Learning In order to solve any supervised learning problem, we have to follow these steps.

Determine the type of training examples:

First of all, find out what type of data will be used in the training set.

Gather a training set: Then preparing their training set , in this along with the Input Objects, their Output Objects are also included.

Determine the input feature representation of the learned function:

Then determine the Input Feature Representation of the function to learn means that the Input Function should have enough information to get the correct output from it.There should be neither more nor less information in it because if this happens then the model will either not be able to learn properly or will learn too much so that there is a possibility of error.

Determine the structure of the learned function and corresponding learning algorithm:

Then to find out the structure of this function means that it will use Support Vector Machine (SVM) or Decision Trees.

Complete the design: Then complete this complete design. Run the learning algorithm on the gathered training set: So now we have to run this algorithm for our training set.

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Evaluate the accuracy of the learned function : To measure the performance of the Resultant Function after learning. Algorithms Some of the most used algorithm names -

Support Vector Machines (SVM) Linear Regression Logistic Regression Naive Bayes Linear Discriminant Analysis Decision Trees K-Nearest Neighbor Algorithm(KNN) Neural Networks (Multilayer perceptron) Similarity

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A variety of algorithms by engineers; are used which are divided into two Groups. These algorithms are called supervised learning methods.

These methods are :

- Regression and Classification. The main goal of both is to determine the relationship or structure in the input data which can get us the correct output data and both have Goal to find the value of the dependent variable from the attribute variable. The only difference between the two is that the dependent attribute for the regression; is numerical and the dependent variable for classification; It is categorical.

So here comes a question, when should we use which method?

Classification: Output Variables in this are called Labels or Category because it has output; In the form of categorical means it means that the output is divided into two or more categories such as an email can be categorized in two ways Spam and Not Spam, categorize an age group into three children, young and older. do.

So when we have to solve an AC problem where we have to create categories or labels. So we use Classification Algorithms Discrete or Real-Valued in Classification; Input can be Variable. Classification problem can be described in two ways-

Single Class Classification

Multi Class Classification

Regression: Output Variables; There are continuous values ​​such as Amount, Volume or Size. For example, if the price of a house can be between 5 lakh to 10 lakh, then Regression; Task is to predict the constant quantity.

The Regression Problem can also be described in two ways - Linear Regression Non-Linear Regression

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Do you know what the Voice Recognition System is and how it works . Along with this, today we will tell you what are the advantages and disadvantages of this technology. I will also tell you about its history. Today we will give you all your information, so let us know.

How would you like it if your computer or Smartphone talks like your friend and also answers all your questions. Yes, you heard it right, but some people may be feeling this joke or dream. But this is true. Now technology is progressing so fast that it is also possible. You do not even need a keyboard in this technology . Like you will say hello, then your phone will also answer you immediately. It was impossible to do all this at one time, but gradually when the Computer Scientist and Mathematician started working on this concept one day and night, there was a technology invention called Voice Recognition. Nowadays this technology is available in every mobile phone and computer.

What is the Voice Recognition System: Voice Recognition is also called Speech Recognition . It is a computer software program, it is also a hardware device that has the capability to understand Human Voice. Speech Recognition is a technology that takes words spoken by Human like Input and converts those words into digital form, taking action over it.

This technology is used to operate mobile phones, to give commands to mobile and to search through voice. In this, you do not need to use any keyboard, mouse and neither do you need to press any button. For this, a program is used called ASR (Automatic Speech Recognition). For this, you need to train (teach) ASR PROGRAM. By which it will answer your questions by recognizing your voice and if you are given the command to do any work, then it will show working. Take an example, you will say "Open WhatsApp", then the mobile opens the WhatsApp by understanding the command given to you.

The best example of this technology is " Google Assistant " which is Google's application. SIRI is also an example of voice recognition technology software. This is Apple's application. You will find many software in the market which   is run by Speech Recognition . The most used of this Voice Recognition Technology is in Bio matrices, Office , Medical. So let's now know how it works .. How Voice Recognition Technology Works

It is very important to know how it works. When you say something, on-screen-text (what you say will appear on mobile screen) or to convert it into a command, Voice Recogntion has to go through a lot of complex steps. Whenever you say something, a vibration is born. This Vibration is nothing else but this Analog Signal. ADC Translator is used to convert Mobile or Computer Analog waves into Digital. You must know this, understands Computer Digital Signal only.

ADC follows all these steps to convert Analog to Digital. Divide the Sounds into smaller Samples in a Particular Interval. Digitizes that sound. System Digitize Sounds Wave removes Unwanted Noise by filtering. Also normalize the sound and move the volume to the Constant Level. There is a need to Constant the level of Sound because not everyone pronounce in the same Speed. However, the Input Sound is easily matched with Sound already available in Sound System Memory.

After this, these Sounds are divided into small amounts and small isa means 1 second's fifth part or thousandth part. With which some of these letters can be easily identified such as P, B, T because it is easy for us to understand them, but if it is a very difficult task in the field of Computer and Smartphone. That is why it is devide in such small matters.

Now the last step is left, small notes of these sounds are matched with digital signal stored in the system. Just like the one that matches with the 'G' signal is G, O with O, D. With D. If these three are mixed then "God" will be created. If you talk about Google Assistant, then by speaking the word God, it shows the meaning of God. So now let's talk about the example of Voice Recognition Software. . Example of Voice Recognition Software

In this, we will talk about 1 special application which runs from the application " Voice Recognition Technology ".

Google Assistant

This is a people's favorite application. This Assistant has been developed by Google. It was announced at the Google I / O conference in May 2016. In this, you can do 2 way conversion, meaning you can talk with your friend the same way you can talk. And you can also operate your mobile without touching it.

Now a question may have come in your mind that what can this application do. So below are some Commands that you can use in Google Assistant. You will also get an answer immediately. Remember, first pressing the Home button in Mobile, use all the commands given below. Or use OK to speak Google.

Google Assistant Commands

what's the temperature: with this command you get the temperature and weather information for the day.

Show me the direction to Chandni Chowk :This command will show you the shortest route from your location to Chandni Chowk in Google Map. If you want, you can take another name instead of Chandni Chowk.

Wake up me at 4 am or Wake up me After 1 Hour : This sets the Command Alrarm and sets you the alarm at 4.00 am. You do not have the inability to do anything else.

Play Music : This is why you would like to listen to the song. Yes, this command is for you only. As soon as speaking "Play Music", songs started playing in mobile. If you want, you can also name the song after Play Music. paly Music kolawari d If you speak, this song will play in Google Music player.

Send a Text Message to Rahul : Through this command you can send anything to TEXT Message Rahul. You do not need to write a message, whatever you say, the name Message Rahul will go on the Contact Number. Here Rahul Udahran has been taken on par.

Whats The Square Root of ___ : This is Mathematical command. If you say a number after speaking this command, then Square Root Result will be generated for that number. If you want, you can use other command as well.

Open WhatsApp : This is a wonderful command, through which you can open any app by speaking. You can also speak Open Map, Open Facebook .

Make a Reminder : Sayed, you must have forgotten a lot, you might not even remember anything. So with this command you can save anything Reminder. You can see Reminder through Show me My Reminder.

Good Morning / Good Evening : This is a wonderful command of Google Assistant. When you say Good Morning, you will get all the details of the day in reply.

Show me my Emails : The emails that came in Gmail. Show them When you use all these Commands in your mobile, then you will understand how Voice Recognition works.

This is how Apple's Siri application works. Let us now know what the application is.

Applications of Speech RecognitionIt is gaining a lot of popularity in the fields of technology, let's know where else its application is. There is a lot of contribution to device control. Like by speaking Ok Google, you can control your mobile completely through Voice and you can give any command.

In this way, you can control your mobile through Bluetooth by connecting Call Receive, Music and Map with Voice Command. You do not need to touch mobile at all.

Voice Typing- You will know about Google Voice Typing, in which you can write anything by speaking. You can write a lot in a very short time. Voice Typing is also very speed and you can write without spelling Mistake.

Call Center- Whenever you call on a CUSTOMER Care number, then it speaks on there, give your message through Voice Command. This is also possible with this technology.

You must have heard the name of bio metrics- where this technology is used more on it. Voice is used for id verification in big software company. Time is ahead to know the history of this technology. So let's know.

History Of Voice Recognition Technology

1. 1950s to 1960s:

This was the period when Voice Recognition Technology was a small child which meant the time of harvest. At that time Voice Recognition worked only on Number and Digit. In 1952, a scientist named Audrey invented it at Bells Laboratory. But even this, only the number could understand.

2. 1960s to 1970s:

After this, in 1962, a company named Shoebox was developed again, this time the thing was something else, because of this number, now this technology was now beginning to understand English words as well. After some time, along with time, the ability to understand 9 consonant and Vowel also came.

3. 1970sUgh .

 The S Defense department changed its thinking and increased its contribution to Speech Recognition Technology, from 1971 to 1976, he started a research program called DARPA SUR (Speech Understanding Research). The result of this program was quite good Carnegie Mellon developed Harpy. In which there was absence of understanding 1011 words. He created a system that could understand Logical Sentence. Due to the advancement in Bells Laboratory, it was so advanced in the 1970s that it was easy to understand the language of two persons.

4. 1980s:

This was the era of the Markov model, it was somewhat different, in which it used data to determine the unknown sound. In which there was no contribution of Speech Pattern or Fixed Template . This technology contributed well to Business Industries and Business Application.

With the help of this technology, a doll was created for the children in 1987. Whose name was Julie this doll was practiced in such a way that she could answer the remaining things. One problem in Surrey Voice recognition during the 80s was that you had to take a break after speaking something.

5. 1990s

The 1990s was the era of Microprocessor. Speech Recognition Software also started appearing in front of people. There was a company called Dragon. Release a software called 'Dragon Dictate' This was the world's first Voice Recognition Software. Common people could also use this software.

In 1997, while improving it, another software was developed called "Dragon Naturally Speaking" Software. In which there was absence of understanding 100 Sabbaths. BellSouth introduced Voice Activated Portal (VAL) and it had many mistakes.

6. 2000s

Till 2001, Google was on Voice Recognition technique, when Google killed Entry. Google invented the Google Voice Search Application for iPhone. Which, using the Data Center, used to answer the questions of the users by matching the data spoken by human to the data center which is the data.

You must have known that Google is very homogeneous. In 2010 Google released a Personalized Recognition application for Android. Through which Google started recording Voice Quries to create a good Speech Model. Due to this, a database of 230 Billion Words was created. Right now the name of the application is Google Assistant, about which I have already given you information.

This Personal Assistant is quite intelligent, it is also funny because you can also talk jokingly with it through Voice. Apple also, without delay, invents its Personal Assistant, which is named Siri. Hopefully, you must have felt good about history, now know about its advantages and disadvantages.

What are the advantages and disadvantages of Voice Recognition

Just as every technology has its advantages and disadvantages, so too are this Voice Recognition Technology. I know if you are anxious to know this, then start with goodness.

Advantage

1. You can get your work done easily and in less time.

2. You need to touch the mobile to get you very little time or no time. You can do all the tasks by just speaking through Voice.

3. For a person who is physically Akhyam, he can do all his work by becoming very helpful and companion. Neither does he need to hold a mouse nor a keyboard. If you want to write some text, then it is possible through Voice Command.

4. Useful for those who have absolutely no hands.

5. You do not need to care for Grammatical Error and Spelling at all.

6. If we talk about Speed ​​then it is quite fast. You cannot even think about which you will keep on speaking and will keep writing.

7. For students, this is a farce, nor do they need to type anything, just those who ask questions will get answers immediately.

Loss

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The first generation of AI was rules-based and emulated classical logic to draw reasoned conclusions within a specific, narrowly defined problem domain. It was well suited to monitoring processes and improving efficiency, for example. The second, current generation is largely concerned with sensing and perception, such as using deep-learning networks to analyze the contents of a video frame. A coming next generation will extend AI into areas that correspond to human cognition, such as interpretation and autonomous adaptation. This is critical to overcoming the so-called “brittleness” of AI solutions based on neural network training and inference, which depend on literal, deterministic views of events that lack context and commonsense understanding. Next-generation AI must be able to address novel situations and abstraction to automate ordinary human activities. Intel Labs is driving computer-science research that contributes to this third generation of AI. Key focus areas include neuromorphic computing, which is concerned with emulating the neural structure and operation of the human brain, as well as probabilistic computing, which creates algorithmic approaches to dealing with the uncertainty, ambiguity, and contradiction in the natural world.

Neuromorphic Computing Research Focus: The key challenges in neuromorphic research are matching a human's flexibility, and ability to learn from unstructured stimuli with the energy efficiency of the human brain. The computational building blocks within neuromorphic computing systems are logically analogous to neurons. Spiking neural networks (SNNs) are a novel model for arranging those elements to emulate natural neural networks that exist in biological brains. Each “neuron” in the SNN can fire independently of the others, and doing so, it sends pulsed signals to other neurons in the network that directly change the electrical states of those neurons. By encoding information within the signals themselves and their timing, SNNs simulate natural learning processes by dynamically remapping the synapses between artificial neurons in response to stimuli. Producing a Silicon Foundation for Brain-Inspired Computation:

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What is Artificial Intelligence

We call AI from Artificial Intelligence. It means artificial intelligence. Artificial intelligence is a technique that completely follows the process devised by humans and does not have the chances of being any kind of Mistake.

If we say Artificial Intelligence in easy terms, then it is a machine made by a human being, in which a brain is found like a human being, who can think and work like a human being. This machine is prepared in this way.

There are three types of processes in it, the first is Process Learning in which information is inserted inside the machine. He is taught Rule, Regulation so that he can follow the instructions given by humans.

The second is that Reasoning will follow the instruction given by the human beings and proceed towards their result so that the system is inserted in the machine so that there is no problem. Third Self Correction If someone makes a mistake, he has to fix it himself.

In the earlier times, if there was a mistake with the machine, the machine could not repair it, it had to be corrected by the human being, but as the technology progressed, the characters were inserted into the machine and some kind of Mistake from the machine or If there is a problem due to the change of weather, then it can be adapted according to its system.

Artificial intelligence began in the 1950s. John McCarthy (American Computer Scientist) , the father of Artificial Intelligence, first told the world about AI technology. He is the first scientist who brought this technology to the world.

Types of Artificial Intelligence This era is the era of technology . Artificial intelligence technology is put in all computers and mobile phones today. This technology is most used in companies. Big companies can use it to do more effective and accurate work than humans through big machines. When this technology was not there, there used to be a lot of disturbances due to human work, but this technology has replaced man. To understand Artificial Intelligence, it is divided into two parts: -

Part: 1Week AI (Weak Intelligence)

As the name suggests it is a weak artificial intelligence that we also call Narrow AI . It is not as effective it cannot be used in very large machines nor can it be used in good works, it is used only in small machines and low-grade games and software. Which are good only in appearance.

Week AIs are not much useful in working like in some software some things keep going on their own because they are set up rules so that they keep working there in the same way and keep going as they wish, but the front one It seems to be going there according to him and following his rule.

Examples of Weak AI - Speech recognition and Image recognition, Self-driving cars, playing chess games, e-commerce sites etc.

Strong AI (Strong Intelligence)

We can also guess from its name that it is a special type of mindset technique.

Whose goal is to do the given work correctly and using his intellectual ability in the right way, it is called Strong AI. It is used in big machines and big companies, it updates Row Data correctly in software and also follows the instructions given.

AI is a machine made by humans that works like humans thinking and understanding, there is no possibility of any kind of disturbance in it.

Part: 2

Reactive Machine

This machine is very simple because it cannot store memory, it does not have any proof of the future work and the work done in the past, this machine only sees and reacts to it.

Self Awareness

It is an artificial intelligence which has its own awareness, consciousness and intelligence. If we say in simple language, it works like a human being, it also has memory storage, you can learn about any task at any time.

Limited Memory

As the word itself suggests, it has a very limited memory that is used in self driving cars.

Theory of MindIt

is the most advanced part of Artificial Intelligence which is capable of thinking, thinking and socially speaking just like humans, its use is very limited, these technologies are very expensive.

Examples of Artificial Intelligence Technology Automation: 

 It is made up of a technique that we have understood in the type of AI. It is a process in which the automatic starts working when the system is instructed.

When the company has High Valume and Repeatable tasks. Then this technique is used in which automatic data is evaluated by Artificial Intelligence.

Machine Learing:  It is a system designed in which the computer works without programming. There are three types of algorithms working in it. The first supervisor learning and using data in such a way that the machine will automatically react to it using all the three parts. Huh.

Machine Vision:  With the help of this, the camera light of computer or mobile works in Limitated Vision according to more or less or digital signal, it has a Limitation which is used in analyzing.

Self Driving Car: This fast growing development of AI has also changed the transport. Major companies like Tesla, Apple and Google are using AI to make Self Driving Car. Using artificial intelligence, braking, changing road lines, changing gears, preventing collisions, etc. can work in self-driving. Goals of

Artificial Intelligence (AI):

Automatically eliminate Mistake using AI technology and minimize human errors. Creating machines that think, understand, learn and behave like humans. Evaluating High Data and High Volume in a short period of time. Working, thinking and understanding the instructions given by human beings properly through the machine. Like a human, putting a small mind in the machine and following that instruction well. Perform various tasks with greater efficiency and efficiency using Intelligence System.

Advantages and Disadvantages of Artificial Intelligence

As you know, every technology has some advantages and disadvantages, similarly there are advantages and disadvantages of Artificial Intelligence. It is decided to use more and use less according to our given work and instructions which can be a loss or gain for human beings.

Benefits from AI: Big companies are making modern cars based on Artificial Intelligence, which will be without driver, Automatic will be run using AI technology. Using AI, we can do 24 × 7 work without any break by machines and they are not bored or tired unlike humans. With the help of AI, errors are reduced by AI machines compared to human errors and there is a possibility of giving more and more accurate information.

With the help of Artificial Intelligence, the destruction can be prevented by making predictions of environment and climate change.

Artificial intelligence can be used effectively in any kind of natural or man-made physical damage or disasters.

Image-based AI can help doctors treat their patients better by diagnosis, and diagnostics will improve health care services. Through this, excellent work can be done in the field of communication, defense, health etc. Road accidents can also be avoided by using artificial intelligence.

Other daily applications like Apple's Siri , Windows Cortana , Google's OK Google are often used in our daily routine, whether it is to search for places, work online, make phone calls, answer emails and many other tasks. Artificial intelligence is used for.

READ MORE BLOG :https://lntechinfo.blogspot.com Loss from AI: This technique can prove to be helpful as well as harmful for humans in the future.AI machines are script based. They will just watch, listen and work but will never feel nor think. These are creativity by humans only.

Artificial intelligence machines require a large cost to manufacture because they are very rigorous machines and require large expenses for their repair and maintenance. When robots are prepared with Artificial Intelligence, they will have the ability to think like people and machines can do any work without tiredness, due to which the unemployment rate will increase.

Most people will become more dependent on machines when AI comes with new technology, due to which the laziness, thinking and understanding of people will be affected.

Through this, a Coding or computer language can be created which can prove to be dangerous for the world. AI machines cannot learn from experience like humans because they only follow the instructions given by the algorithm or programming.

AI systems can replace humans in terms of productivity, but they cannot make decisions and robots cannot decide what is right or what is wrong.

Application of AI: Artificial intelligence technology is used in which field-Business Economy

Aviation Area of ​​Defense Areas of Education (Education) Healthcare Expert System Computer Vision Computer Gaming Intelligent Robot Natural Language Speech Recognition Weather Forecasting Handwriting Recognition Manufacturing etc.

Apart from this, and other sectors like running a very difficult system, preparing new medicines, finding new chemicals, from mining industry to space and from stock market to big insurance companies, there is no area left in human life. Artificial intelligence is not used.

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Before understanding the scope of digital marketing in India, let us first understand this industry. Digital marketing is a marketing method to promote products online. So in simple words, we can say that we are promoting our products to customers who are using internet. Many concepts of traditional marketing apply to digital marketing.

In each era, marketing has evolved based on what the customer is using. If you go back in history, you can see that many times when customers used radio, it gave rise to radio advertising and marketing. Subsequently, we got the boom of television, one of the most widely used equipment globally, which allowed companies to reach mass audiences with TV commercials. Today TV is one of the most used advertising strategies for advertising companies. Since the boom of the Internet, more customers started using the Internet, which led to a new era of marketing, originally called Internet Marketing, now called Digital Marketing.

In order to understand the scope of digital marketing in the future, we must understand its benefits and this can be maintained till we get a new generation of communication.

Why do companies use digital marketing?

Internet users:

According to data on Internet usage, as of July 2017, 50% of the world's population is using the Internet. (Ie) 3.42 billion users. In 1995, the total number of users was less than 1% of the world's population.

Scope of Digital Marketing In India

Read Google's latest report: India's $ 100B opportunity: a glimpse into digital consumer spending by 2020

Top 4 Internet Users By Country (February 2019)

global internet users 2019

As we can clearly understand from the above figures that in the next few years more users will be connected to the Internet, which gives digital marketers more scope to reach the target audience globally. India is the second largest country after the United States in terms of number of internet users.

Mobile phone:

Today most users worldwide use mobile phones for communication. According to a report, 4.77 billion mobile phone users globally, which will increase to 5.07 billion by 2019. Most mobile phones today are smartphones with Internet access, allowing customers to connect with businesses anytime and anywhere.

Audience targeting:

In traditional marketing strategies, it is very difficult to advertise to a target audience with specific demographics and details. The purpose of most marketing methods was mass marketing towards the product. Today with digital marketing we have many customized and personalized ways to specifically target audiences.

Ex: Today we can reach the audience by location, age, gender, education, interests, personal information etc. In fact, we have many advanced strategies to target very specific audiences.

Low cost and high ROI:

Most of the small and medium companies rely on digital marketing strategies due to their low cost and high return on investment.

What is the scope of digital marketing in India for professionals?

As we know the digital marketing industry is growing, which brings more opportunities for professionals in this industry. The following opportunities are available for professionals.

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Get a job in industry:

The simplest and best way to start a career in digital marketing is to find a job. In digital marketing, we have many different specialists so you will have different options to start your career.

Junior and Mid-Level Career Options

• Digital Marketing Intern

• Digital Marketing Executive

• SEO Executive

• Link Building Specialist

• Social media expert

• Google Advertising Specialist

• Email Marketing Specialist

• web analyst

• Online Reputation Executive

• Content Marketing Executive

High Level Digital Marketing Job Title

• Digital Marketing Strategist

• Digital Marketing Manager

• Social Media Manager

• Digital Marketing Head

• Paid Advertising Manager

• Digital Branding Head

In addition to the above list, digital marketing has more specific work roles to choose from.

Scope of Digital Marketing in Online Business:

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1. Become a professional blogger:

Many digital marketing professionals spend all their time choosing blogging as their career option. With dedication and hard work, many professionals are not successful bloggers in their chosen niche. Bloggers can generate income with advertising and affiliate marketing strategies.

2. Earn with Affiliate Marketing and Adsense:

You can start your blog / website / app at a specific place of your interest and initially work hard to build traffic and audience. After generating good traffic, you can earn well with AdSense and affiliate marketing techniques.

3. Start freelancing service:

Freelancing is the concept of offering services from your home to customers on a part-time basis. You can build your customers globally by sitting at your home. Thanks to online websites like fiverr.com, freelancer.com etc. you can start offering your freelancing services.

4. Start your own agency:

If you have experience managing a business and have resources, contacts. You can start your own full-time digital marketing agency. With your agency, you may be able to create a marketing strategy for clients and implement them with digital marketing.

5. Become a YouTuber:

You can choose to become a full-time YouTuber at a select location. You need to pay attention to the quality of the content on YouTube and build your audience base. Once you start gaining subscribers and views, you can make money with YouTube monetization.

6. Start Your Drop Shipping Business:

Abandon a business model in which you may be able to sell products to customers online without physically having inventory with you. Generally in this business you need to develop an e-commerce website in Shopify and select your products based on your research. Then you connect your store with Ali Express to China manufacturers and online retailers. All product prices are marked and when selling your product, the manufacturer will send the product directly to the customer and you will make a profit.

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#SCOPE OF DIGITAL MARKETING IN ONLINE BUSINESS:

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On-page SEO (also called on-site SEO), these multiple components are referred to a website so that the website can be optimized properly.

The goal in this is to set the pages of the site in such a way that it is visible in the top pages of the search engines and can capture more traffic.

To do this, you have to optimize its content, architecture and HTML code.

Every factor of on-page SEO is controlled by you in the interface of your website. Therefore, it is very important to do it in the right way.

Where On-page refers to both the content and HTML source code of a page, Off-page SEO refers to links and other external signals. When both SEO techniques are used in the right way, then they will definitely help in making your pages rank higher in Google.

A user stays in a new website for about 8 secs, to interact with that website. At the same time, the more interaction and engagement, the more users stay in your site, the better will be their experience.

If On Page SEO is implemented in the right way, then you will definitely get a boost in the traffic of your blog.

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How to do On Page SEO

On-page SEO includes all the on-site techniques that you can implement in your webpages so that they rank higher in the SERP.

It uses both content and technical elements to improve the quality of the page, so the more effectively you do SEO on-page, the greater the chances are that more relevant traffic will come to your website.

By the way, On Page SEO has many different technical aspects that can be optimized, these are the main ones in it:

Title tags

Headings

URL structure

Alt text for images

Site speed

Internal links

Meta descriptions

Responsiveness

On Page SEO Techniques

Title tags are called HTML elements that you use to give the name of a webpage and these are displayed as clickable result title in SERPS.

Each title tag should be unique, descriptive, along with it should provide information about the page about which topic the page is, they also have to be optimized with a keyword and their length should be within 60 characters.

Headings are the titles that you give to your content, and should be in H1 format for better results. Headings should always be more focused on relevant and descriptive words, along with them they should be optimized with keywords, so that it does not look like stuff at all.

Also you can break your content into small parts, for this you can use subheadings (H2 to H6), but note that do not do much repetition of keywords or phrases in the post.

URL structure: The importance of URL structure increases when search engines determine how relevant a page is compared to a query, and it must be a little bit descriptive according to the subject of the page. You can also optimize URLs with keywords, as long as they are relevant.

Alt text or alternative text provides more information to search engines about an image, however, it is mostly used to describe images for web visitors who cannot see them.

Therefore, alt text should be very specific and descriptive for image content, it should be 125 characters or less, and should be optimized by keyword or phrase only if they are appropriate.

Page load speed is very important because slow-loading pages have higher bounce rates: A survey has revealed that 47 percent of people want their site to be open within 2 to 4 secs, and about 40 Percentage goes away only after 4 secs.

In such a situation, it has been seen that search engines penalize those slow-loading pages by lower ranking, so become aware of fasting the page speed of your blog.

Internal links, they help the visitors very much to navigate in the site easily, as well as they help the search engines to understand your site and to index pages, so that you can easily Can get higher rank. At least you can do so much that you can link back every page of your site with its category or subcategory page.

Meta descriptions are mostly brief (short) but different descriptions that expand into title tags summarize the content of the page and tell web users why they should read your content in another place. This meta description is visible below the title and URL, it should be numbered within 160 characters.

Responsiveness is a design element that ensures that your page will display correctly on any device, including mobile devices and desktop. This is going to be an important factor in the future too, because slowly, people from all over the world are using mobile devices for online search.

Keywords: The element that matters most is keywords. It is like an eighth that binds your on-page SEO strategy with each other, these can be combined with all the technical elements so that the right viewer can reach you in the right time.

To make them more effective, keywords have to be researched and they must also be selected carefully, in addition they should be implemented in a very natural way in the content so that the problem of stuffing does not arise.

Importance of Content in On-Page SEO

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Where technical aspects are important, on-page SEO is a very crucial element because content is what brings traffic to your site.

But in the recent times, such content is of no importance, but the present-day web users are always in search of relevant, interesting, engaging, and informative content that can fulfill their needs.

By the way, there are many types of these types of contents like

Blogs

Web page copy

Videos

Infographics

Podcasts

Whitepapers

eBooks

Interviews

Case studies

Original research

Reviews

Instructional articles

Quizzes and poles

At the same time, it is also an important thing that viewers do not like the contents that require login, or whether it is a copyrighted material etc.

What is the difference between On Page SEO and Off Page SEO?

If you ask any SEO expert, you will get the same answer that for the success of your blog you need both on page SEO and off page SEO. When it comes to the search engine rankings of your blog, then both these things work completely differently.

So let's know what are the differences between these two. To understand this, one has to go to the basic level exactly how the search engine works.

When the search engine is evaluating a site, then it mainly takes two things into consideration in the web.

1. On-page SEO This shows what your site (or your page) is about.

2. Off-page SEO This shows how much authoritative and popular your site is

In simple words, on-page factors are used to know whether you want to rank, while how high you can rank, for this you have to use off-page factors.

Off-page SEO is called the set of factors that occur in other websites and which help in improving the position of your website in search engine results page (SERPs).

Some of the major factors of off page SEO are:

Links that are in other websites and that point to your website.

Your brand is mentioned across the web

User behavior and engagement in your website

Shares in social media

In off-page SEO, promotion of your website is considered to be the same in many ways in other websites. For example, promotion in link building and social media.

Why is it necessary to do On Page SEO?

Most people have only basic knowledge of SEO in which they know only to place keywords on the page in on page SEO. There are no traces that keywords are very important for On Page Optimization, but with it there are many other things that are very important to know and implement.

Soon you will know about it, in on-page optimization:

keywords

copywriting

media

links

User Experience (UX)

And conversions together.

It is very important to understand all the on-page SEO factors correctly and execute them because only by this you can rank up in google.

What is the importance of a User-Friendly Website in On-Page SEO?

On-page factors include both front end (content) of your site and backend (HTML code) simultaneously.

Google's algorithm tracks the quality and user-friendliness of your website, that is also how:

1. Their bot crawler interacts with backend and

2. How real humans interact with front end

Before going to other on page factors, let's know why a user friendly website binds them together.

You can keep things under control in your site, but you cannot control how long users will stay in your site. A user-friendly website encourages human engagement.

If the content of the front end is not as much appealing, user-friendly and relevant, then most people will go to other websites.

So when you perform on-page SEO, then keep in mind that a user-friendly experience means that when someone comes to the page of your website then:

They should clearly understand what your webpage is about.

This page should fulfill or be relevant to their search intent (their search keywords)

They should feel that this page is very useful and this will also increase the ranking of the page.

Our blog :https://lntechinfo.blogspot.com/2021/04/what-is-on-page-seo-and-how-to-do-on.html

What are the Major Factors of On-Page SEO?

Although there are many factors of On-Page SEO, but let us know about some specific factors.

Actually these factors can be divided into two parts, first is front-end and second is backend factors.

Front-End Factors:

These are called the factors that are visible to the users who come to visit the site. Let's know more about them

Value - Does your article provide value to users? Headline, topics, and images are the main among these things.

User Experience - Does your site load quickly? Is it easy to navigate? Can it be opened easily on any device?

Keywords and Content - Are your keywords and content optimized for search? In other words, do you use such keywords and phrases that users are actually looking for in the search engine?

Backend Factors:

In the same backend, Google is making some opinions according to the relevance of your page, which includes some things like:

Bot-friendliness - Is your data organized so that Google's search engine bots are able to scroll through them easily and know what they are for?

Metadata - Are there any information about your page in your HTML codes? Such as meta descriptions, URLs, and title tags, etc.

Mobile-friendliness - Is your site properly optimized for viewing in mobile? Is your site design responsive?

Both front end and backend refer to a website when it comes to SEO.

On Page SEO or Off Page SEO: Which is more important?

It is absolutely not true to say that On Page SEO is better or Off Page SEO, it has become such a thing that the foundation of the house is more important or the roof. Both on-page and off-page SEO work together and this can improve the search engine rankings.

Just as all things have different importance for a house, in the same way the foundation as well as the roof have importance. Building a house is not only everything, but it is equally important to maintain it from time to time.

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In simple language, SERP is called those Webpages that Search Engines show when you search for a keyword. Major Search Engines typically display three types of lisings in their SERPs:

Listings that have been indexed by the search engine spider

Listings that have been indexed by a person in the directory of the search engine

Listings for which you have been paid to list them in Search Engine

The full form of SERP is "Search Engine Results Pages". Those who do not know this Term SERP is an acronym. So whenever you create a Google query, then the pages that you see in search results are SERP.

Your rank is also known as Page Rank in SERP. So it is obvious that if your page rank is high then automatically they will show in the first pages of search results. And by which more people will come to your website on their own and the impression will increase on your site.

It has been found from the statistics that more than 75% of the people do not go beyond the first page while searching. So it is a legitimate thing that it becomes so important for anyone to come to the first page.

Search Engine Results Pages: What it is and how it works?

Search Engine Result Pages are web pages that are served to users when they search for something online, with the help of Google like Search Engine.

When users enter their Search query (where they mainly use specific terms or phrases also called keywords), in turn Search Engine provides them with SERP.

All SERPs are unique, even if they are not done in the same search engine by using the same keywords and search queries. This is because all search engines virtually present their results according to their user's experience.

Which depends on many factors such as user's Physical Location, browsing history and social settings. The two SERPs may look similar but they also differ.

The appearance of SERPs constantly changes as Search Engines like Google, Bing and other Search Engines Providers try to provide even better results to their users. They are constantly changing their Search Technology, so today's SERPs are quite different from their former SERPs.

Organic Results

There are mainly two types of content in SERPs - "Organic" results and Paid Results. Organic Results are called web pages that appear according to the

Algorithms of Search Engine’s.

SEO professionals who specialize in optimizing web content and have a big hand in ranking the website, they work more on these organic results.

Some SERPs show more organic results than others, because different searches have different intentions. Mainly three primary types are Internet Search:

Informational Navigational Transactional

Informational searches are called searches where the user feels that they will get information on any topic. There is no point in placing ads in this type of SERP as they are of low commercial intent. People will not come here to buy anything.

Navigational queries call them where users want to locate a specific website through their search. In this case it can also happen that the user does not know the URL of a website correctly and he is trying to trace it from the search.

Finally, transactional searches are called where Paid results are mainly displayed in SERP. Transactional searches have high commercial intent and it is almost certain to have some such keywords like "buy" in the search query, which creates a desire to buy something in the minds of the users.

Paid Results

Unlike Organic Results, Paid results are paid to show results in search by Advertisers. If we talk about earlier, then Paid Results used to be very small earlier, mainly text based ads. Those are displayed above the organic results.

Therefore, Paid Results can be used only by those who have money available for investment. These are very expensive compared to organic results.

SERP's Popular Features

Here I am going to discuss some very popular features of SERP with you, about which you were probably unaware till now. So let's know about them in a good way.

AdWords (Bottom)Description

Traditional AdWords ads come in many types, but the most common type of all of these is that of the top and bottom, top and bottom organic results of the left-hand column. In all Ads, Colored Lebel is next to them.

Obtainability

“Ads are mainly ranked how relevant they are and how useful they are for those people who are searching for them. It depends only on these few reasons.

AdWords (Top)

Description

Traditional AdWords ads come in many types, but the most common type of all of these is that of the top and bottom, top and bottom organic results of the left-hand column. In all Ads, Colored Lebel is next to them.

Obtainability

“Ads are mainly ranked how relevant they are and how useful they are for those people who are searching for them. It depends only on these few reasons.

Featured Snippet

Description

Whenever Google needs an answer to a question and which is not located in the core knowledge graph, then it attempts to find the same answer in the index.

It happens that an organic result of a special class is prepared, where the information is present after extracting information from the Main Target Page.

Featured Snippets have higher CTRs than regular organic results.

Obtainability

Featured Snippets, most of the people live everywhere:

It is often placed on the first page of SERP.

In this, content is extracted from the main page, which correctly answers the query from anyone.

It is more important for those pages that have already been ranked 1-5 of any search query.

Image Pack

Description

Images Packs are called those results that show on the Horizontal row of an Images Link, and which if clicked, you will get Google Image Search.

Images packs can be seen in any organic position.

Obtainability

Image Packs are called special results that appear only when a specific Searches are searched and the visual content is the most valuable.

They use more ranking rules than the core organic algorithm.

With Image Content, it is recommended that some best practices should also be followed, such as:

Descriptive file nameDescriptive alt textHuman-readable URLOptimized image sizeTitle attribute includedIn-Depth Article

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Description

For any broad and ambiguous terms, Google returns a block of an "in-depth" article that is almost indistinguishable compared to organic results.

They follow different ranking rules that differ from core organic results and are dominated by large publishers. Each block has three articles and occupies an organic position.

Obtainability

In-depth articles predominantly win only large and high authoritative publishers. Which have some special characteristics:

Long-form content (2000-5000 words)

Schema article markup

Authorship markup

Unique, high-quality writing

Knowledge Card

Description

Knowledge Cards (which are part of the Knowledge Graph) cover a very large ground, from semantic data human-edited sources to semantic data that is extracted from the Google Index, and also private data partnerships.

They mainly appear at the top of the SERP in Desktop Search.

Obtainability

All Knowledge Card results are either based on human-edited data or they appear on the basis of the results of data agreements with partners.

For this reason, appearing in the Knowledge Card is a very happy thing for any site.

It is very important to know that which keywords have been affected by the keyword Knowledge Graph because knowing this will make it easier for us to prioritize the keywords, besides it will also be convenient to know how Google stores the entity data.

Knowledge Panel

Description

Like Knowledge Panels (aka Knowledge Graph) Knowledge Cards, Semantic data is extracted from many sources such as human-edited sources such as WikiData, with which data is also extracted from Google index and with it private also from data partnerships.

They mainly appear to the right of the SERP in Desktop Search.

Obtainability

All Knowledge Panel results are either based on human-edited data or they appear on the basis of the results of data agreements with partners.

For this reason, appearing in the Knowledge Panel is a very happy thing for any site.

It is very important to know that which keywords have been affected by the keyword Knowledge Graph because knowing this will make it easier for us to prioritize the keywords, besides it will also be convenient to know how Google stores the entity data.

Local pack

Description

The SERP always contains the keywords that Google thinks are Local Intent Mezhud in a Local Pack where the three most important physical location selected by Google is kept.

This feature always dominates the SERP in mobile.

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Obtainability

Local SEO has changed a lot in the last few years and right now Local Features is evolving very soon. If you also have a local business, then you also have to get familiar with Google's Local Space soon.

Local Teaser Pack

Description

Just like a local pack, a three pack local business result remains mehjud which is shown in the map, along with it some additional information is also given in it like opening time, reviews, images etc.

Obtainability

Local SEO has changed a lot in the last few years and right now Local Features is evolving very soon. If you also have a local business, then you also have to get familiar with Google's Local Space soon.

News box

Description

Time-sensitive and newsworthy topics can generate a block of results through Google News. Ever since the "in the news" update came in 2014, since then many sites are being able to rank in the news block.

Obtainability

Getting results from Google News is a very different process, which is very different from Organic results.

Related Questions

Description

The Related Questions Card algorithmically-generated questions show that Google thinks they are related to Search.

All the questions expand as if those features are Snippet. Related questions are mixed with Organic Results and their location can vary in SERP.

Obtainability

Related questions may appear as if they are related to Featured Snippets in some way. In most cases:

Related questions are also called keywords with Featured Snippets

The winner of the related question, who is the winner in Featured Snippet, is also called the winner.

You may see a small CTR bumps by winning in the related question. But related questions helps us a lot in finding featured snippet keyword opportunities.

Reviews

Description

Review stars and rating data are sometimes displayed for products, recipes, and other relevant items as well. Review / rating data is always shown between the Destination URL and Snippet.

Results that have a better rating have higher CTRs.

Obtainability

Google's rules on which the stars depend on the results have not been published yet, and they differ according to the industry. But at least it is necessary for Schema Markup to be on the page for review.

Shopping Results

Description

Paid Shopping results or Product Listing Ads (PLAs) which are used to sell products directly, they contain very rich information, such as images and pricing.

Obtainability

Shopping is also Paid placement like AdWords.

Whether you are in Paid search business or not, but it is a very good thing to know when you are competing with Paid results for organic results.

Site Links

Description

Whenever someone searches for the exact domain, Google always displays an extended pack of 10 site links. In this full pack, 5 organic positions that dominate the SERP remain mehjud.

Site Links can help your site in some ways:

Generating high CTR from SERP

By bringing the users to the page of their need as soon as possible

Obtainability

Three main reasons that drive Site Links to appear in the SERP:

1. Type of query - Site Links that appear mainly on branded terms

2. Site traffic - Site links that mainly appear in large branded sites with higher traffic

3. Implementation of Search Action anchor markup on your site

Tweet

Description

Since 2015, Google has started directly displaying tweets in SERP, which is displayed in mixed with Organic Results. Unlike Google+ results, personalization has no effect in Twitter.

Obtainability

Twitter's results are not organic in the general sense, but they definitely increase the visual presence of any brand in SERP.

Videos

Description

The thumbnail is displayed in video results (especially YouTube). They used to be true vertical before but they also appear to be more organic enhancement.

Obtainability

Video results only appear for a few keywords. It is very important to have a video schema markup at least on the page.

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Have you ever heard what these LSI keywords are and how to use them? The LSI Keywords recently come to hear a lot because you are giving Google's search engines so much importance to the keywords. Its demand is now slowly increasing. I have seen many bloggers that they are always looking for something to increase the ranking of their website or blog, and while doing so, they sometimes use Black hat SEO, which may work for some time. Proves but later on they cause their trouble.

What is LSI Keywords

The full form of LSI is “ Latent Semantic Indexing ” keywords. Which means that similar or related keyword which is similar to main keyword. Using this, many search engines such as Google decide how to separate a user's search phrases from different web content. This makes it easy for Google to understand the relevant content and find it according to the right search. This increases the search relevancy of your article. If you use LSI keywords with main keywords, then your article will become even more SEO friendly .

If we talk about the earlier Searching algorithm, then earlier it used to try to search only the exact search query . Due to which Search Engines were unable to provide correct search results. But now this is not a problem, now search engines analyze search queries and find its meaning. Now you can get all the information related to that search query very easily. Google now uses such algorithms that can easily prevent wrong methods like Keyword stuffing. And finally you get the correct information of your search.

More Blogs

What is SERP and ho does it work? || LN-TECHINFO

What is On-Page SEO And How to do On Page SEO ? || LN-TECHINFO

For example, if you search about Apple, then there are possibilities of its two results. One can be this fruit or fruit or the other can also be Apple Company. But if we use LSI keywords here, and after Apple use a word like fruit, color, taste, then it also becomes easy for Search Engines that you are talking about Apple fruit. And here these words like fruit, color, taste are all related to Apple fruit, so they are also called LSI Keywords.

LSI and SEO

Search Engines like Google are always looking for how to get all the information related to any search query. This is not so easy in favor of any search engine , that is why they use LSI keywords to find out that it is in the context of search query. For our understanding, we can say that this makes it easier to increase the ranking, but the actual process behind it is much more complex and it is equally difficult to understand.

We can say that the use of LSI keywords is not only limited to increasing the page ranking, but it can be used even more, about which we will learn later. Here an important thing you have to understand is that LSI is a type of SEO technique, by using which you can increase the ranking of your page, with this you can make your articles more search relevant, there are many such results. Here we have to use it properly for our blog.

How does LSI Keywords work?

Whenever you search for a word in google, for example " custom made jackets " then Google shows you all the keywords related to this words in the search results. The same which are relevant and related keywords are called LSI keywords.

Here, when you are typing that keyword, then in the search bar itself, many such keywords are being automatically filled in the auto-fill option, about which people are made. All these auto-filled keywords are also LSI keywords in a way that are related to your main keyword. But have you ever wondered why Google does this? The answer is also very simple. Google does this because it wants its users to always find relevant content according to their search. If only the exact keywords were searched then only Spam pages with stuffed keywords would be seen in the results . Due to this, Google Algorithm has been designed in such a way that such search results can be stopped.

LSI Keywords Vs. Long-Tail Keywords

The question must have come in many minds that there is a difference between LSI Keywords and Long- Tail Keywords. And the answer is yes. The LSI keywords are not completely identical to the Long-Tail keywords, but to a large extent these two have a lot of similarities.

The main difference between these two is that it reduces the scope of Long-Tail Keywords Search, while LSI increases the scope of Keywords Search with the help of related keywords. With the help of Search Engines LSI Keywords, it checks how deep knowledge you have in your written article, and if it gives your page a first place in search results. That is why you must have seen that many times organic traffic starts coming on your blog post without doing anything because it is because Google has ranked you in your post search result due to some of your relevant keywords.

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Fields to use LSI Keywords:

By the way, if we talk about user experience, then there are many advantages of using LSI keywords. Here I am going to tell you about its fate.

1. Save

your content from being Spam Labeled With  the help of LSI Keywords, your contents will not be tagged with Spam in Search Engines because you are using genuine relevant keywords. The credibility of your content increases with the use of other relevant keywords with your main keyword. Which separates such content from spam content.

2. Bounce Reduces Rates With

the help of LSI Keywords, it reduces the bounce rate of your page which is increased by any wrong keywords. For example, suppose that two articles have been ranked by the keyword of "Notebook". One is " Notebook movie " while the other is " Notebook PCs ". So if someone has searched about it then Google may not be able to tell the difference between these two, but if we use LSI keywords, then LSI keywords such as "romantic drama film", MTV movie award, delete Google can easily tell the difference between these two scenes so that to a great extent people will get the correct search results which will also reduce the bounce rate. Otherwise people will go to the website of PCs looking for the movie.

3. On-Page Time Spent by Visitors Increases Visitors do

not go easily from articles where LSI keywords are used because keywords are used in a way that readers would like to read, and not Let's feel like some keywords stuffing articles. With this, the meaning of the content is correct and it is also fun to read. That is why the bouncing rate page does not increase.

4. Improve Search Engine Rankings Using

LSI keywords increases the related searches of the page, which makes it easier for the page to rank higher. Google bots automatically crawl in your site and study your articles well with the help of your related keywords. And they now use LSI criteria semantically to increase their related searches even if your main keywords are no other reason.

5. Your Blog Authority improves,

more rankings = more click-through rates = so that your blog has more authority.

6. Increase in sales

LSI keywords are mainly like long tail keywords and by which you can easily rank high and that too in low competition. For example, Amazon has increased its sales by 57% last year, using LSI and long tail keywords. This is because there is less competition in the LSI zone and you get exact buyer intentions.

How to find LSI keywords

Now that you people have got some information about LSI keywords and you must be understanding how using it can bring you a good ranking and good traffic of your blog, now you must be thinking that after all you will have such keywords Where to get it from. Yes friends, in order to clear your doubts, today, you will tell people about some such tools with the help of which you can find LSI keywords. Here I have provided some information about them.

You can find LSI keywords by using these tools

Google Keyword Planner

LSI Graph (Most Popular)

Keyword Shitter

Soovle

SEMrush

Mondovo

KeywordTool.io

So let's know about such keywords with full details.

Our Blog : https://lntechinfo.blogspot.com/2021/04/what-is-lsi-keywords-and-how-to-use-it.html

1. Google Keyword Planner - For initial LSI Keyword Research, you can find everything with the help of google. By the way, LSI keywords too. By the way, this method is very basic, so for best results you can find it by combining it with other tools. For your information, let me tell you that you can find the initial LSI keywords from Google Autosuggest and with that you can see the related searches below the page. With this, you can also use Google Keyword Planner to search LSI keywords.

2. Generating LSIGraph - Perfect LSI Keywords You can use this tool for some better latent semantic keywords. For this, you just have to go there and enter your keyword, clear the captcha and press the button to generate. As soon as you do this, you will see LSI keywords.

3. Keyword Shitter - This is another great tool to generate LSI keywords in Bulk and it works just like its name. This gives you some very good LSI keywords if you feed some query into it. Apart from this, it is also an option to separate negative and positive words. With this, you can get the keywords displayed as you want. And later you can download them according to bulk LSI keywords. And if used properly, you can enjoy it realistically.

4. Soovle - Get Quick Search Suggestions Soovle is a very good keyword suggestion tool for Online Marketers. As soon as you put some queries in it, the top 10 searches will appear in front of you and they are also popular search engines. Soovle supports many good Search Engines such as Google, Wikipedia, Amazon, Bing, Yahoo, YouTube and Answers.com. It is so spontaneous that as soon as you start Typing in it, the results will start coming in it. With this, you can also check that according to which people are searching, according to which keywords you are searching. From this you will get good information about related searches. The rest is up to you how you use it.

5. SEMrush - Finding Competitors' Keywords If you have to compete with a website or blog, then SEMrush is the best tool for you. Because with this help you can find the keywords you need. With this, you can also know the competitors' keywords by using it. For this, you just have to go to SEMRush's website and type the URL of your competitor's blog. By doing this you can see and analyze all their keywords. In Free Account you can see up to 10 keywords and if you need more then you will have to upgrade your acoount.

6. Mondovo - This is an all-in-one Digital Marketing Toolset. Mondovo is a tool that people use who cannot afford this much money for SEMRush. In this, you will get to see the results of SEMRush, and that too for free. You get free credit as soon as you register in it and you can use it to fuse Keyword.

7. KeywordTool.io: Google Keyword Planner's free alternative Keywordstool.io is a very good alternative to Google Keyword Planner. Here you can easily generate keywords and that too LSI keywords. Although it is a paid tool, but its free version is enough to find LSI keywords. These results are visible alphabetically so you will find it easier to find LSI keywords.

How to do it

Insert your base keyword First of all you have to insert the keyword in this tool and it gives you by searching in other search engines and searching for the related LSI keyword of your keyword.

Choose the target Search Engine In this, you have to choose the search engine you need such as Google, Bing, YouTube and App Store.

Choose the selected country Here you have to choose based country of LSI keywords so that you get complete exact keywords and along with the demographics of the right audience.

Choose the language Here you can choose your preferred language.

Hit Enter After this you have to press the switch of enter and with this all the search results will be seen in front of you.

With this there is also a tool that can be useful for you and that is UberSuggest. By the way, let me tell you that the methods of tracing LSI keywords are unlimited. It is just up to you how you use mehzuda tools for yourself.

How to rank your content higher using LSI keywords?

Now that you have all the things to use, now you just have to use those things correctly. I have seen many bloggers who do not know how to insert LSI keywords in the right place, so that their posts do not rank properly. So I thought that I should tell you about some such tricks of people, by using which you can rank your post. 1. Choosing the right keyword: Most LSI keyword tools generate related keywords only according to their algorithm. They are not produced by any human being, so they lack personal touch . Therefore, you will see many such keywords which do not have any relation with the main keywords. All these keywords should be filtered. And they should be used only by choosing the right keywords.

2. Place it naturally: It is absolutely wrong to use all the LSI keywords in your article. Because doing so can also change the sense of your article. Therefore, you should first choose the right and necessary keywords and keep them separate and then use them manually in your articles so that the sense of anything in the article does not change. Therefore, all these things should be taken special care of.

3. Target more positions: LSI keywords are not to be used only within the article, but if possible, you can use it in the post title, conclusion according to the question and in the internal link according to the anchor text . With this you can use them in title tags, permalinks and most importantly in the blog post in the introduction and conclusion section. This will make them look completely natural and there will also be a good flow in the article.

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What is the IOT(Internet of Things)?

A variety of technologies and devices can be linked together through the Internet of Things. The Internet of Things is a major breakthrough in the development of networking. This technology is used to connect all gadgets and electronic devices through the Internet. All smart devices connected with the help of this technology send data to each other and can receive data from each other. These work again on the basis of the data sent to each other. At the same time, this technology is very successful in today's time and is becoming very important for the people. With the help of this technology, our lives will become very easy in the coming times. With the help of this, you can link any one device or device with internet and get other devices to do any work according to you.

Applications of Internet of Things:

Smart home -

Smart home is called those houses where all the home appliances are connected with internet. These devices control the heating, AC, doors of the house with the help of sensors. Suppose if you are not at home and you have left any door of the house open. If the sensor is installed on that door then it will automatically close after some time. Not only this, you will get information about this thing through your phone.

Wearables -

Inside the wearables are the things you can wear. Such as smart watch, smart shoes and more. All these things come under Internet of Things. At the same time, you must have heard about many types of smart watches. Such as an Apple company's smart watch. With the help of these watches, you can do many things, such as this watch can give you information about your health, while you can send emails anywhere while doing workouts by connecting these watches to your phone. That is, you do not have to watch your phone again and again while doing workouts.

Similarly, there are many devices related to smart gardens, smart kitchens and health, which are counted under IoT. These tools work by understanding the situation on its own. For example, if you have a smart alarm clock, it will pick you up based on weather, traffic and other things. Suppose you have to go to another city and your 6 o'clock alarm is filled in the smart watch, while this clock will pick you up based on the weather, the traffic you get on the way. If the watch feels that you should wake up 15 minutes before due to traffic, then the clock will pick you up 15 minutes before the alarm you have filled.

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Internet of things devices

Many types of Internet of Things devices are being made and sold by many well-known companies in the market. Amazon Echo, Fitbit One, Astram AL 150 lock, Apple Smart Clock and etc. devices fall under their category. The devices mentioned above perform different types of tasks. For example, you can play songs, know weather information or book a taxi through Amazon Echo. At the same time, through Fitbit One, you can know how much you have gone. How many calories have you spent? Not only this, how long have you slept. Apart from this, this device keeps making data from time to time through internet and keeps you informed about your progress.

At the same time, the Astrum AL 150 Lock - Security is a Bluetooth based lock. This lock supports Android and iOS devices. You can easily connect it with other gadgets in the house. And you can lock things with the help of your phone.

Our blog :https://lntechinfo.blogspot.com/2020/09/what-is-iot-applications-of-and-use-of.html

Future of internet of things

At present, around 1200 million devices worldwide come under this. At the same time, it is believed that this number will increase by 26 times from the present time. In addition, the global market value of IoT will reach $ 7 trillion by 2020. At the same time, it can be easily estimated from these figures that how much demand will be there for this technology in the coming time.

Benefits of Internet of Things -

Everything can be done easily through Internet of Things. At the same time, the standard of living of the people through the Internet of Things will also increase in the coming time. With the help of this technique, you can easily do many tasks at once. Apart from this, if you are away from your office or home, then you can easily get information there with the help of smart devices.

Loss of internet of things

The biggest disadvantage associated with the Internet of things is security. In today's era, many questions arise about the safety of the Internet. In such a situation, because of connecting everything to the Internet, there will be a threat to their safety. At the same time, this technology can also become a threat to people's jobs in the coming times.

Which companies make these devices

These smart devices are made by many well-known companies. IBM company ranks first in the list of these companies. Other companies that are involved in IoT are: Google, Intel, Microsoft, Apple, Cisco and Samsung.

Status of internet of things in India

It is estimated that India will gain a 20% share of the IoT market globally in the next five years. At the same time, several types of schemes have been started in the country by the Government of India, which have been started with respect to IoT. And one of these schemes is named Smart City Scheme. The Government of India has invested about Rs 7,060 crore on this scheme. Under this scheme, the Government of India wants to achieve such goals as smart parking, smart urban lighting, smart city maintenance, civil security, smart grid, smart energy, water management in urban areas. Apart from this, the state of Andhra Pradesh is also planned to become an IoT hub by 2020. Due to which 50,000 jobs are expected to be created in the IoT sector. At the same time it can be inferred from all these schemes that India also does not want to lag behind in the field of IoT in any way. The Indian government also wants to keep our country ahead in the field of technology in every way.

How does IoT work

A complete IoT system works by integrating four different components. These components are sensors or devices, connectivity, data processing and user interfaces. First, sensors or devices collect data from their environments. After which that data is sent to the cloud (Internet-based process). At the same time, the sensor sends its data to the cloud through things like cellular, satellite, WiFi, Bluetooth. Once the data goes to the cloud, the software does some sort of processing on it. After which information is sent to you.

For example

If the temperature of a company's cold storage space rises completely, the information of this temperature will be sent to the cloud through the sensor. After that it is seen in processing how much the temperature is. At the same time, if the temperature is found too high, then its information is then given to you through an e-mail or message. So that you can know that the temperature of that place has increased much more than the prescribed temperature and can fix it in time. In this way, the information of anything reaches you easily and in a short time through this technology.

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DevOps Tools Software Development is a set of practices that combine software development (Dev) and information technology operations (Ops) to shorten the system development life cycle, while often providing fixes and updates in close alignment with business objectives .

Contents

What is DevOps

History Of DevOps

Toolchains

Goals

What is DevOps:

A unique definition for the term "DevOps" has not been developed. From an academic point of view, Len Bass, Ingo Weber, and Liming Zhu - three computer science researchers from CSIRO and the Software Engineering Institute - suggested defining DevOps as "practices aimed at reducing the time to change a system." The changes are being kept in normal production while ensuring a set and high quality

The concept that strengthens operations between software development and IT teams so that they can build software testing even more quickly and robustly is also founded on building a culture of collaboration between teams that has historically been DevOps Tools aims to improve and strengthen better communication and collaboration between these two IT functions.

History Of DevOps:

The first conference of DevOps was held in the city of Ghent, Belgium in 2009. The conference was founded by Belgian consultant Patrick Debois, after that it gradually spread to all countries and in 2012 Devops report came out and it was Alanna Brown conducted in the city of Puppet. After that, in 2014, the State of DevOps report was published by Nicole Forsgren, Gene Kim, Jez Humble and this report found that DevOps technology is growing very fast and being adopted by people. Also in 2014, Lisa Crispin and Janet Gregory wrote a book detailing its testing DevOps technology. In 2015 Nicole Forsgren, Jez Humble and Gene Kim found DORA an assessment.

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Toolchains:

DevOps is considered a cross-functional mode of functioning, those who practice the method use a set of different tools — called "toolchains" divided into the following or more than one of these toolchains is

1 - Coding - Code Development and Review, Source Code Management Tools, Code Merger

2 - Building - continuous integration tool, construction status

3 - Testing - Continuous testing tools that provide quick and timely feedback on business risks

4 - Packaging - artifact stores, pre-deployment applications staged

5 - Releasing - Change Management, Release Approval, Release Automation

6 - Configuring - Infrastructure Configuration and Management, Infrastructure as Code Tools

7 - Monitoring - performance monitoring of applications, end-user experience

A DevOps toolchain is more required than some categories, especially in the form of continuous integration (eg Jenkins, GitLab, BitBet Pipeline) and infrastructure code. It has been found that the source of IT performance with DevOps practices such as code management and continuous delivery Strongly related.

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Goals:

DevOps' goals span the entire distribution pipeline. They include

Improved deployment frequency;

Fast time to market;

Low failure rate of new releases;

Short lead time between reforms;

Faster time for recovery means (crashing in the event of a new release or otherwise disabling an existing system).

Simple processes become increasingly programmable and dynamic using the DevOps approach. DevOps aims to maximize predictability, efficiency, security and stability of operational processes. Very often, automation supports this purpose.

DevOps integration targets product delivery, continuous testing, quality testing, facility development, and maintenance releases to improve reliability and security and provide faster development and deployment cycles. There were many ideas involved in DevOps. Enterprise System Management and Software Development Movements.

Continuous delivery

Using version control for all production artifacts

Practices that correlate with lead time for change are

Using version control for all production artifacts

Automated testing

Practices that correlate with mean time to recovery for change are

Using version control for all production artifacts

Monitoring System and Application Health

Companies practicing DevOps include significant benefits, including: significantly less time to market, improved customer satisfaction, better product quality, more reliable releases, improved productivity and efficiency, and faster product creation Increased capacity of. .

The 2014 State of Devps report found that "IT performance is strongly related to the use of well-known DevOps practices such as version control and continuous delivery.”

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Meaning of deep learning

Deep learning is a sub-field of machine learning and an aspect of artificial intelligence. To understand this more easily, understand that it is meant to emulate the learning approach that humans use to acquire certain types of knowledge.

This is somewhat different from machine learning, often people get confused in this and machine learning. Deep learning uses a sequencing algorithm while machine learning uses a linear algorithm.

To understand this more accurately, understand this example that if a child is identified with a flower, then he will ask again and again, is this flower? For him, every colorful thing will be a flower, he will slowly index things according to the flowers and slowly he will know the flower. It develops over time.

How does deep learning work?

Deep learning each algorithm applies a non-linear transformation to its input and converts it into a statistical model from what it learns from the input. And it continues its effort until the exact output is found.

Whereas in traditional machine learning, the learning process is monitored and the programmer should be very specific when telling the programmer what kinds of things to search during decision making.

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This is a laborious process called feature extraction and the success rate of a computer depends entirely on the ability of the programmer to define a feature.

The advantage of deep learning is that the program creates a self-determined facility without supervision. Not only is untrained education faster, but it is also generally more accurate.

For example, suppose you make the computer familiar with the shape of a flower, but it makes the pattern not from its petals or designs, but from the pixel, with the help of which it knows the flower.

What is deep neural networking?

The way of thinking of deep learning is exactly like human neuron, so it is often called Deep Neural Learning and Deep Neural Networking.

It may take a few days for a small child to consider a flower as a flower, but deep neural networking can identify a picture of a flower in a few minutes out of millions of pictures.

To do this one has to achieve an acceptable level of accuracy for which deep learning programs need access to an enormous amount of training data and processing power. Earlier it was not so easy but in the century of cloud computing and large data base it is easily done.

Unstructured data can also be used quite easily through deep neural networking. However, most of the data collected is unstructured.

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Deep learning usage

Deep learning is being used quite rapidly in today's time, almost every big company is using it, or wants to do it.

Some of its recent big usage has been done by the big phone companies, which include these things.

Image Recognition - This means recognizing a picture, it can often be seen easily in mobile phones.

Speech Recognition - Its job is to recognize the voice of the people.

Translator - Its function is to convert one language into another language. Many more examples of deep learning can also be seen.

Deep learning limits

The biggest limitation of deep learning is that it learns only through observation. This means that the data given to it knows only that much.

If no one has a large amount of data available then it will not work in that condition. If the data is collected in a biased manner, then the result obtained will also be more inclined towards any one. That is, whatever you give it, it will learn from it and will give you results.

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What is machine learning?

"Machine Learning is a technique of computer programming in which a computer program is designed in such a way that the program can learn new things by itself and can take any decision by itself if needed." This technique of computer field is called machine learning.

Since machine learning only means learning machine or learning machine. In this, any application or software is developed in such a way that it can learn new things without interfering in its program and can predict or output the information related to that data when the time comes. is.

Definition of Machine Learning - Machine Learning, by definition, is an application that provides the ability to automate learning and improve itself without explicitly programming the system.

How does machine learning work?

A model is created by giving data to the Machine Learning (ML) Algorithm and when an input arrives in this algorithm, it provides the output according to the model created.

To understand this, you can take the example of YouTube, because if you search for things related to a topic or watch videos, then videos will appear on your YouTube homepage accordingly. In a way YouTube shows you the video on your homepage according to your preference.

Now it will not do any Employee of YouTube because it has crores of users and for this, how many Employee will be required. Machine learning is used to perform such a task that customizes your homepage and suggests videos according to your own Searches and Activity.

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Types of Machine Learning?

1. Supervised Learning

This is the most common part of machine learning in which the output of the program is determined. It works completely on the guidance of the programmer like a teacher teaches a child. First a model of Algorithm is prepared in it and then a Dataset is created.

And from this Dataset, machine prediction or Decision takes. For example, we have made a program in which it is said that Mohan is 5 years old, Sohan is 10 years old, Ramesh is 15 years old. So if we ask this machine who is 15 years old, then the machine will immediately tell that it is 15 years old based on its dataset. Therefore, the output is accurate.

2. Unsupervised Learning

In this algorithm of machine learning, the Dataset is not fully labeled so that the output is not fully confirmed. This algorithm is used to extract hidden data from large dataset.

In Unsupervised Learning, the machine itself keeps searching for new patterns and relationships from the data. And it keeps making changes in its dataset. In this, very little information is given to learn the machine and it keeps learning a lot from the same data.

3. Reinforcement Learning

These algorithms are quite different and they are being used the most in today's advanced technology. These are Self Dependent Algorithm in a way which is capable of taking completely different types of decision itself. Such programs make many mistakes and keep improving their programs with their mistakes and experience.

Reinforcement Learning is quite complex, which can also modify the software created when needed. An example of this can be considered as Auto Driving Cars which always goes to the new area and always sees and understands different things.

Therefore its database also keeps changing. For example, if there is a machine based on machine learning, while fighting a board on the road while running, then it will give a feedback in its algorithm that the board has to be saved. Meaning the machine learns a whole new thing in it and applies it according to the Situation.

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How to Learn Machine Learning?

If you are a computer student or want to pursue a career in the field of computers, then you must have got a question about how machine learning can be learned and what is the career potential in it. Before learning this, it is very important to have basic knowledge of computer which you can learn by doing a small computer course.

Apart from taking a computer course, you can also do an online course by yourself or you can take help of YouTube and Google. After this, you will have to read Programming Language because from this you will create the program or software of Machine Learning.

You can start Programming Language with C Language because it is easier than other language and is also very helpful in making machine learning programs. And then after knowing the basics of these Programming Language, you should take an online or offline course.

In this, Google also conducts free course of machine learning in which you can learn online machine learning in free. After this, you can also do a Paid Course so that you can know about it deeply. Click here to enroll Machine Learning Course in Google - Google Machine Learning Course

Is there a lot of scope in machine learning?

Machine Learning - It is anticipated that there will be a time of machine learning and artificial intelligence in the world of computers and the Internet. Almost every type of devices will have its application so that the user gets better service. In the field of Computer Science, a lot of special attention is being given to machine learning because the demand for this technology is gradually increasing.

Big tech companies like Apple, Google, Microsoft are working on this at a very large level in which the name of Automatic Car of Google comes first. Apart from this, Tesla and Apple are also running their projects on such vehicles. There is a lot less expert in this field than its demand and the applications of machine learning are constantly increasing.

Where machine learning is being used?

Large companies like Google and Apple are using it on a large scale so that they can easily understand their huge user-base. You must have known that these companies have crores of users and it is difficult to give service to every user according to their choice, because it requires very large staff.

Using Machine Learning Algorithm, the big data can be easily solved and important information related to them can be derived. Google search engine also uses ML Algorithm because Google has millions of website indexes and which website is important for the user and which is not, it is difficult to check manually.

Google's machine learning is very advanced, which can find thousands of websites in less than a second and find the right website. Apart from this, e-commerce companies also use machine learning so that they can show and sell products to their customers according to their preference.

A backlink is a link that creates a way to go from another website to your website. When a link to a web page is linked with a link to another web page, we call it backlink. With an example in simple language, I will tell you more about the backlink.

Like suppose there is a good website where many visitors come to read the article in his page, if the link to your site would have been given in that web page, then the visitors coming to that page clicked on the link of your site to your web page. I also come.

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So that the visitors in your site will start increasing every day and your website will start coming on a good rank in the search engine . This is what we call backlink.

You must have understood what the backlink is. Now you have some terms related to it, which you need to know about, only then you will be able to understand about it well and will use it in your blog. So let's know about those terms

1) Link Juice : When the link of a web page is linked to the link of any article of your website or your homepage, then the link flows from there to your website and we call it as link juice. This link juice helps to rank your article and also improves your domain authority.