move:forward

Follow the live coverage of #uplx2014 - Upload Lisbon - in our tweeter. Next week we'll release a full analysis!

http://www.twitter.com/moveforwardpr

Just a quick note: tomorrow will take place one of the most important media & PR events of the year in Portugal, Upload. This event will take place tommorow between 9:30AM and 18:00PM (GMT - London, Lisbon).

We're happy to announce that we'll make live coverage of the conferences.

More information at www.uploadlisboa.com

Below is the program of the event: 

PROGRAMA

9H30: Opening Session

9H40: PEDRO JANELA – “Performance Online”

10H15: KWAME FERREIRA – “Big data vs Little data and the rise of Cloud Memory”

10H45: Questions

11H00: Coffee Break

11H45: JULIAN COLE – “Estratégia Digital”

12H15: AMBER HORSBURGH – “Winning At Real Time Marketing”

12H45: Debate/Questões

13H00: Almoço

14H30: RICARDO NUNES – “Case-study real”

14H45: LUIS SERRA – “Case-study real”

15H15: PARRY MALM – “Email marketing isn’t just about sending emails anymore”

15H45: Questions

16H00: Coffee Break

16H45: STEPHEN WADDINGTON – “Gestão de crise online”

17H15: MOLLY FLATT – “Putting The X Into Content Marketing”

Some days ago we assisted to the official presentation of the OSX Yosemite and iOS 8. This keynote, presented by Apple, was the most remarkable event since the death of former Apple CEO, Steve Jobs. 

Why this was a remarkable event? For the first time we saw an event where there wasn’t any complex about Steve Jobs lack of presence.

https://www.youtube.com/watch?v=i8Cx4_yTAfU

We assisted to a presentation of two hours about Apple, Apple Products and innovation. For the first time, since the official launch of the iPhone, we assisted to innovation. This is the message that Apple wanted to show us, however, in Apple’s particular style. 

In our opinion, in order to have the recognition about being pr professionals, we shall look with more attention to companies like: Apple, Google or Facebook. We must look Public Relations as a Service and not a way to achieve goals. Through this way to look into this discipline we shall have better results in terms of ROI, % of news coverage or focus of the opinion leaders.

Now, we must pay attention to Google’s I/O 2014 which will be occurring soon.

Brilliant presentation of the iPhone back to 2007.

Tim Berners-Lee: The next Web of open, linked data

http://www.ted.com 20 years ago, Tim Berners-Lee invented the World Wide Web. For his next project, he's building a web for open, linked data that could do for numbers what the Web did for words, pictures, video: unlock our data and reframe the way we use it together. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Watch the Top 10 TEDTalks on TED.com, athttp://www.ted.com/index.php/talks/top10

Simon Sinek @ TED talks in Maastricht discover the importance of "why" for your business

We are a simple blog where we just talk about public relations and its influence nowadays.

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