Motivate to Activate

Bona Nova type used for the cover and 200-300 word description.  Formatted the type to be on both sides of the fold equally in order to mimic the Rorscharch technique.

Different iterations exploring yellow and white along with black

Final Spreads

Final animation 

Semi final animation tied with poster + spreads

Semi final spreads tied together with the poster

- added the yellow line for depth 

Going in depth, I considered blue because it is an intellectual colour that gives off a calming feel which visitors at my convention could feel. And the pop of yellow is to represent an energetic, happy and eye catching visual 

A semi finalized mockup work in progress after last critique.  I was told to revise to declutter the lines in the back and create more contrast with the white text.  So what I did was create more rounder pathways that almost make it look like roads to align with my concept. I used thinner lines in the back so it wouldn’t take too much attention away from the white text 

Story board sketch for both animated directions

The letters appear in a unison 

My animation video sketch for direction 1  The letters connect to each other

Left is direction 1 and right is direction 2 

For the bottom iteration of my poster which is supposed to show unity of type, I decided to fill up the page by trying to make it look like the letterforms were piecing together 

The bottom iteration is continuing the direction for a unity with type. This time I put more contrast with black. I still think I need to push it further though

Left is trying to connect the type and right trying to unify the form of the type