A lot of you have sent me asks about how JK's solo promotions isn't the same as Jimin's and other BTS members, about JK's rumoured all-English album, about BTS doing payola (you can read my views 4th paragraph from the bottom), about how HYBE has apparently destroyed the BTS OT7 agenda...
I don't want to answer y'all for two reasons:
Perhaps some of you are newer followers, but I can only repeat myself so many times. Don't you get bored of hearing me say the same thing over and over again? /gen
I don't share the apprehension, worry, or appetite for speculation and theorizing that I'm seeing from many people on Tumblr and Twitter.
It's very possible I'm the one in La La Land and you all have good reason to be concerned. But the way I see it, a lot of hysteria is being driven by two things: (1) a very myopic pov, as though the time between June 2022 and December 2025 is the most defining period of BTS's solo careers, as though this is the best and only time for any member to make a move, leave their mark, and thrive. And that BTS/BigHit is working on the same timeline.
(2) All these conversations are being driven by people who have brought that toxic hyper-competitive feature of k-pop, inwards, into the group, and now see the members as direct competition in the narrowest and most reductive sense possible.
I don't feel sad for Hobi on how his solo roll-out was 'sabotaged' relative to Jimin's, I don't feel angry for Joon on how his roll-out compared to JK's, I don't feel confused at JK possibly having a full English album, if anything I'm even more excited by how he's pushing himself and I think it suits him given his pronunciation is one of the best in BTS. I know he'll be more involved than with Seven given how long he's been working on his album, I just hope he doesn't sacrifice depth in his artistic and lyrical expression for a shallow, wider reach.
In my very honest opinion.
When BTS talk about wanting to be together for a really really long time, I wonder if people have sat down to really think about what that looks like. Because maybe it's just me, but I don't think it makes sense for a company/group that has operated like BigHit/BTS, to shove their grandest plans for seven individuals into a ~3 year window. Right now, it's JK getting the push, he's been very vocal and consistent about his solo ambitions for the last 4 years, and I'm glad he's getting this shot.
While I feel BigHit has become bloated and inefficient, the boys are still capable handling their affairs and I feel very comfortable not having all the answers for a business and career that isn't mine.
I have my opinions about how things could be done differently, and I think if people want to voice their dissatisfaction to the company that's obviously fine, but I don't feel sadness, anger, or pity for any of the guys in BTS in Chapter 2. Not for my biases, not for Jungkook, and certainly not for Jimin. And it's getting tedious repeating my unpopular sanctimonious opinions to people who have already made up their minds and really ought to be more honest with themselves.
Speaking of Jimin, it continues to amuse me how the top group of people who just do nawt rate this man, is his solos. It's like dejavu for the discourse around OSTs circa 2018 - 2021 all over again. PJMs complaining about how BigHit was holding him back from doing OSTs, just for Jimin to say he wasn't interested at the time. Or how in 2022 people were fretting in my inbox about how only Jimin hadn't done any solo work/promotions yet and I would put out gentle reminders about how he operates and his tendency to leapfrog the rest when he's ready, then we started getting the producer pics.
Jimin has always been a 'bigger picture' kind of guy so how can anyone blame me for not taking this latest outcry seriously when that man continues to do what he's always done: work in silence, and wow with the result.
(Does anyone really think a man with no plans would be airborne every 2 weeks, and that a company with no desire to market him would be paying for and managing those plans?)
Not to be dismissive of people who wanted a stronger American push for Jimin's debut, while I agree he would've benefitted from a more targeted push, I genuinely think Jimin has always been better suited for Europe anyway.
Anon from yesterday said they envisioned Jungkook doing a song/video like Troye Sivan's Rush... I didn't comment on it yesterday, but Anon, personally, I've never seen Jungkook as capable of making a song like that. Jungkook will never make anything like that. The only person in BTS who has the range for that sort of provocation and subtext, is Jimin. And the market that will fully embrace that sort of art isn't America, it's Europe. In my opinion.
We'll see what his plans are.
Anyway, I'm not sure how more tactfully I can say this, but my blog isn't the place to be if you feel some type of way about seeing Jungkook succeed like this relative to your bias, if you think his promotion and success is at the expense of your bias, and so on. It's not even that I care about some vague OT7 ideal, it's that while I understand the anger and heightened emotions a lot of you feel, I just cannot relate to it. And it won't be enjoyable for either of us if you come to me with asks about it because we think very differently about the group and our relation to BTS.
You can mark this post to revisit in 6 months so we can compare notes.
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