Experiential movie watching
If you are a Aamir Khan fan, you’d remember his famous entry in the movie RANGEELA shown as a black marketer. (Watch below)
Now, when was the last time you bought a movie ticket from a black marketer?
Do you remember going to a movie hall and dreading to go to the stinky restroom? What about the fear of a huge rodent, which may jump out of no-where and snatch away the popcorn while you are watching a very interesting scene and in the process, may nibble away your finger with it? What about the feeling in the back of your mind that the electricity may just go off?
Seems like we have come a long way? We have, indeed.
NOW FIGURE THIS:
You are a big Christopher Nolan fan and you received this e-mailer from your favourite cinema chain, asking you to book your seats for his forthcoming release. How do they know your favourite, you may ask? Well, they smartly observe your previous bookings and figures that it’s time to let you know about Nolan’s next that’s releasing soon. You know that you must get tickets to the first-day-first-show of its release. You pick up your phone, pre-book your tickets, even if the movie is a few weeks away, and order your favorite snack through the App, and you are ready to dive into an extra-ordinary movie viewing experience that was a dream just a couple of years back.
If some friends decide to join you on the day of the movie and they want to take a chance with the tickets, reach the theatre premises, hand over your vehicle to the valet for parking, and buy the tickets along with the F&B on the touch-screen kiosk OR the Box Office and pay through the contactless terminals. Whoa! Where did the young kids behind the counters disappear?
Head to security and get your e-code scanned from your phone for a Paperless entry. Inside the lobby, if you have reached early, play a game with your friends in the VR / AR lounge or in the gaming zone.
You can in the meantime, let your children play in the Kid’s Zone. Under the supervision of trained staff, mind you! While you watch the movie, your little ones can enjoy their animated movie in the theatre specifically designed for children with a lot of paraphernalia around: special menus, in-audi sliders and colorful bean bags, designed specifically for your kids. Hey there are goodie bags too !
Once inside the auditorium, enjoy your movie in Digital Dolby Atmos sound on an IMAX screen OR through a Laser or 4k Projector. There’s news of 6K projectors being launched internationally a just few weeks back. While you are enjoying your movie sitting in ergonomically designed Italian leather recliners where you can even adjust your neck-rest; you can charge your electronic devices to the charging point on your seat. If you have ordered your food through the App, your food will be delivered by elegant and highly courteous designer styled butlers, else you can just press a button to call one to serve you. To make your experience even better, the specially designed menu is curated by celebrated Chefs of the country and offer you nothing less than a fine-dining experience to take your movie viewing experience something you’d never have expected.
Well, these are just the services that you get to experience when you come for a movie. It is a different world altogether in the back-end. Hundreds and thousands of people with the latest technology work continuously to make your experience better.
Just like this is the day and age of ‘Experiential Economy’, watching a movie in your neighborhood cinema has turned itself into a whole new experience today. It’s adding up to the economy too !
Now, on your way back, don’t forget to check out the latest trailers of the forthcoming movies on the touch-screen LEDs. And yes, give your feedback on the notification that has come on your phone for your next visit for another great time at the movies.












