Mire A Ver

SMART CREATIVITY vs OLD-FASHIONED EGO CREATIVITY

Today’s creativity must tap into innovation that engage people through relevance and value creation.

There is no more room for creativity that elevates creative’s ego - there is more space to connect with people in different ways. Yes, staying creative but with purpose.

From branding to promotions, new creativity must be oriented to inspire and facilitate proceses and activities that people already do in a daily basis.

This Nike idea, out-of-home activation is a simple example that demonstrates that you don’t need huge advertising budgets to create hype and connect with your consumer; you just need to understand what really matters to people and connect that insight with your brand purpose and values and, create smart proposals, avoinding clutter and establishing a point-of-view about your brand.

Photo shared via futureinternetmarketing.com