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The business is witnessing an unparalleled growth with the advancement in technology. Many companies have jumped on the online bandwagon, but if in case if you are obstructed from making your online identity simple you will fail to face the competition and get doomed sooner or later. Thus, it is important for every business owners to have a simple website.

WordPress is a niche web development platform, which enables the business owners to perform necessary optimization, so as to manage its web site content on regular basis. Gone are the days when HTML websites were in trend. HTML static pages offer great reluctance to make changes. Moreover, if anyone is a technophobe, then you will need to hire services of a credible HTML programmer, which is again an expensive deal. If anyone lack in lack technical soundness, they will have to will have to contact a webmaster to manage their HTML website. This was both time as well as money consuming.

The best practice nowadays followed is to either to develop a website on WordPress or simply convert the site from HTML to WordPress theme and its respective site.  The WordPress offers businesses the agility. The best out of WordPress is that it provides the content management system which can be managed by even a non-tech person without relying on a webmaster's help.

Here are topmost advantages when you convert your HTML website to WordPress powered site:

1. Search Engine Friendly

WordPress is generally search engine friendly. It handles almost 75% of the search-engine activities. The WordPress accompanies lots of built-in plug-ins which a website owner can install on his/her website to make it more SEO friendly.

Here are some necessary steps to optimize a WordPress website SEO friendly.

a. Privacy settings during development.

b. Configure search engine friendly URLs by selecting the Custom Structure option.

c. You can rename the Uncategorized Category.

d. You can then customized page titles & meta tags.

e. Reduce 404 Errors.

f. Remove additional links to images with the Remove link URL plugin

g.Selecting a premium theme from theme building websites like ElegantThemes.com, etc.

h. Review & Optimize Your Theme Code.

i. Optimize your .htaccess file and robots.txt file.

So, if you have been seeking for a least expensive way that makes major search engines embrace your site, convert your HTML site to WordPress.

2. Manageability

You can study about web page builders like Dreamweaver, iWeb, and others if you wish to build and manage a website using HTML. This will make you invest a substantial amount of your time in learning. But this doesn't happen with WordPress. To utilize WordPress, you don't require technical knowledge of HTML code. All you need is basic WP tutorial and within a few minutes, you will be able to add pages to your WP site.

3. Heightens Interactivity

For any business visitor interactivity is crucial. It is not possible with the traditional HTML websites. However, with WordPress, you can connect with your target audience by receiving valuable feedbacks and comments on your posts.

Would you like to browse a website that looks dull and boasts outdated layout? Nobody does.  The overall appeal and presentation of a website plays a vital role in attracting viewers; of course content quality also matters, but the designing style will lend the first impression to viewers. And can help engage potential number to viewers. This makes it imperative to create an innovative and trendy design that facilitates viewers with quality content in classy layout.

For creating a WordPress website, you can start with designing. Use the effective Photoshop tools and edit the design the way you want. When the design is created, ask developers to convert the design from those files which are made in the most effective files of PSD to WordPress and make the design functional in real time.

With the constantly expanding and flourishing World Wide Web Consortium (W3C), it is quite hard to predict that which web designing style will get success in coming future. For your help, I've listed some latest and widely accepted designs, by looking at the current trends that can help you stay ahead of the crowd.

1. Clean and Simple: Flat User Interface

Keep it unique with a perfect blend of fun and soothing colors. Complete simplicity and great functionality can bring life to web applications and websites. Flat UI design is also know as Metro UI design; Apple and Microsoft are using this designing style to offer ultimate comfort to their users.

2. Responsive Designs, Prioritizing the Mobiles

The cutting-edge wireless web technology has facilitated users to carry Internet in their pocket. Since, most of the web users access Internet from their handy small screen devices like iPhone, Smartphone, tablet, etc., it is vital to make a web design that is responsive, and works great on both small and large-screen gadgets to ensures better readability and greater usability of a website.

3. Typography Can Make A Difference

Gone are the days, when we had only two options for our main font (it includes Times New Roman and Arial). Now, there are hundreds of font options available, from which we can choose a desired one. The designer or developer can use bold and brand-able font to make their message loud and clear among the viewers.

When typography is dealt with extreme care and focus, it can add reading pleasure and interesting appeal to web content.

4. Grid Layout

Represent the content in an easily-readable style, to ensure maximum readers. Grid-layout basically focuses on displaying content in scan-able, user-friendly and eye-catchy, small card format. It allows readers to flip through the content with ease like they have observed in traditional hard magazine. It is a great feature, especially for touch screen devices. These grids can easily expand, contract or rearrange to best suit a screen size. The grid-style layout is adopted by many users including, Windows 8, Facebook, Google Now, Pinter est and many more.

Once the Photoshop Design to WordPress conversion is done, you will access the website live online. If any further change in layout is required, you can do it easily with the help of themes. Enhance the look and feel of your website and stay updated by simply using a desired WordPress theme. You can easily create a theme of your choice and switch the entire look to a unique and attractive one.

Traditionally websites were developed and handled via the HTML. The HTML technology embraces static web pages that are linked together and had the same layout by different type of content. Each page had a long code, the same code is loaded again and again for every page (the only difference was the content on the page). This had certainly added drastically to the page loading time.

The experts, then thought of an incredible solution that can offer a plethora of benefits over static HTML. And, this compelling web solution is WordPress. Converting HTML to WordPress can surely enhance your web experience and deliver a website that can be managed with utmost ease and proficiency.

WordPress is an open source CMS that offers enhanced security and an efficient way to handle your site's layout, content and visual appeal. You can reap the fabulous benefits of this platform by converting your existing website into WP. Let's explore all its blissful advantages.

1. Search Engine Optimized

WordPress is a fabulous platform that allows search engines to proficiently crawl your website content and appropriately index it with a better search rank. This will certainly add to your site's visibility and, thus, help you reach your potential audience. To leverage your business with this benefit, you need to allow your site to appear in search engines with the privacy option while installing the WP.

Not only this, there are several other ways to emphasis on SEO of your site. One of them is that the WordPress repository offers an overwhelming list of plugins. And, among these plugins, you can easily find several effective plugins for SEO. Thus, by simply installing and activating a plugin you can further upgrade the functionality of your website.

2. Highly Scalable And Flexible

The WordPress platform is intuitive and interactive enough to allow any individual to handle his website with a flair. However, for customizing and developing a WP site, an adept WP developer is imperative. By hiring professionals, you can customize your website theme and plugins to attain a desired look and feel that can benefit your business. Moreover, with custom WP development you can ensure a fresh and unique visual appeal to entice your potential viewers and keep them engaged for longer.

3. Cost-effective Web Solution

This powerful semantic publishing platform delivers outstanding performance with lightweight websites that can load at a pretty much faster rate. The most impressive thing about this platform is that it is available for free, though there are several premium plugins and themes. Moreover, you can simply control the layout of your web content in a desired fashion and create a captivating website at an affordable price.

4. Open Source Nature

This open source CMS allows people to contribute to the development of the platform in a proficient way. This leads to a massive community support that helps maintain and improve the platform with ever fluctuating web trends. The WP team and other contributors make persistent efforts to consistently release the enhanced functionalities with latest versions. The combine efforts of the team and developers have enabled WP to evolve as a fruitful web development from a simple blogging tool.

WordPress has come a long way to become an incredible part of the web. No wonder, we hear that it's a must-have CMS platform for anyone planning to establish a strong digital presence. What is that makes WordPress unique in its own way is the level of customization it offers to developers to extend the capabilities of a website. It's an extremely flexible platform that offers you a range of possibilities to make your website standout from the crowd.

For a large number of people, WordPress comes handy to stay competitive. Owing to its growing popularity, converting PSD to WordPress theme has become a norm for so many companies. By going through the conversion process they are able to build a website that truly meets the modern standards and demands. Having said that WordPress offers an amazing customization functionalities, developers are inclining more to it and thus creating themes that fully meet their requirements and as well as business goals.

Customizing a WordPress theme is gaining popularity. Adding images, text, and layout that make the blog more suited to their purpose has become a need. But, while going through the customization process, developers often commit some mistakes which can hamper the overall look and feel of their theme. While planning about theme customization, there are some issues that webmasters should be aware of, so that better layout and design can be achieved.

Some of these common errors are:

1. Not understanding the theme structure

The majority of novice developers often ignore the importance of theme structure while customizing it. To ensure a successful customization process, developers need to have an in-depth understanding of the theme structure and its related elements. For instance, you should know what are the important files of a theme, how they are located, and what is the nature of their design.

2. Blindly following the cargo cult programming

Developers need to develop an in-depth knowledge regarding the proper functioning of a specific code rather than simply copying it from somewhere else. Getting the hang of a specific code will help you create compatible themes that are far away from usability issues.

3. Ignoring WordPress coding standards

While customizing a theme, it is recommended to review all the guidelines and standards provided by WordPress to ensure a proper theme customization. Developing a WordPress theme that's backed by poor coding will yield you nothing except making customization a hard nut to crack. That is why it crucial to get yourself familiar with all WordPress standards to make sure you create a flawless theme.

4. Not clearing the theme unit test

The WordPress Theme Unit Test is a process of examining the reliability of theme's code and bugs detection. The technique is crucial to ensures the quality of your theme and how it's going to perform when it goes live.

Conclusion

What's perhaps the most hackneyed statement in the web realm still needs to be said – Wordpress is the leading content management system that can be used for just about every kind of website you can think of – a brand's official website, a personal blog, an eCommerce website, among others. Thanks to the fact that Wordpress combines all the highly desirable features in to one, it is sought after by hordes of webmasters looking to build websites that can help them climb the ladder of online success pretty fast and in a manner most efficient and effective.

Now, owing to the popularity, more and more companies are going for HTML to Wordpress conversion, while increasing number of professionals are taking up Wordpress development in order to make succesful careers. For raising their stocks in the market, individuals are trying to get maximum grasp of the Wordpress concepts and learn the new stuff in WP as it comes. And if you happen to be representing a business that needs a Wordpress powered website, you need to make a choice with caution.

While novice programmers may come at amazingly cheap cost, you would be making huge compromises on the security front if you go ahead and hire them for your project. What you instead ned is expert minds and developers who know their way around the most intricate concepts of Wordpress.

Now, you might install a free Wordpress theme, but every once in a while, you will need to tinker around with it. And for the same, you will have to alter files like header.php, functions.php,, footer.php and others. Now, unless you are a coding expert or you hire one, there is every chance that the alteration might go kaput and you might end up doing a lot of harm to your website than good.

An individual with specialization in PHP programming will know how to make what changes. They would also be better equipped to make any creative changes if and when there is a need to do so. They can experiment because they know how to roll back the changes if they end up making the wrong changes.

And it is not just the development part that needs a professional insight. In fact, the SEO aspect of your Wordpress website is equally important. Granted, there are SEO plugins in WP, but they can only take you so far. What you instead need is the professional SEO who can know what's needed of your website to rank higher in search engines. They can tailor your website's structure and integrate some meta titles, and meta keywords in a way that search engines catch them easily.

The web designing professionals are people who would matter the most when it comes to how your website appears to your audience. The designers are adept at making designs that are visually appealing and at the same time, don't throw the compatibility problems at the user. They know how to create attractive and yet, responsive websites.