"Becoming a Professional Photographer: The Truth Behind the Lens" -By MikeCon Photography
First and foremost, I want to thank everyone that Iâve worked with over the years!! When people scroll through my work today, they see the polished final product, the beautiful lighting, the sharp focus, the natural expressions. What they donât see is the sacrifice, the endless hours, and the relentless hustle it took to get here.
Becoming a professional photographer wasnât something that just happened overnight. It was years of grit, trial and error, rejection, and constant learning. Photography, like any business, isnât glamorous behind the scenes. Itâs late nights, early mornings, and being your own harshest critic.
I want to share my journey so you can understand what it really took to build MikeCon Photography, and why photographers are some of the best problem solvers out there.
Starting From Scratch: In 2012, I moved from San Diego to Colorado. I didnât know a single soul. If I was going to make it as a photographer, I had to start from zero.
I passed out business cards to strangers everywhereâŚin malls, churches, grocery stores, restaurants, coffee shops, anywhere I went. But it wasnât just about handing someone a card; it was about sharing my passion. Every conversation I had was about photography, because I wanted people to know how much I loved what I did.
Most people would take the card, nod politely, and walk away without saying a word. Some would respond, but only to ask for free shoots. And in the beginning, I did A LOT of free shoots. I worked for exposure, for experience, and to get my name out there. Exposure is all that people would offer me because when youâre on the bottom, thatâs exactly how they see you.
But over time, I realized that giving away my work for free wasnât sustainable. I started turning down free shoots, set real prices, and shifted my mindset from hobbyist to entrepreneur. That was the turning point when I truly began to build MikeCon Photography into a true business, not just a passion project.
Mastering My Craft (And the Business)
Being a photographer is only about 25% taking pictures. The rest? Learning to run a business and solving constant problems.
Hereâs what I had to teach myself:
Lighting: Indoors, outdoors, golden hour, harsh noon sunâŚyou name it.
Angles: Finding the most flattering look for each person, every time. Trust meâŚit varies!!
Editing: Mastering photo editing software thatâs always changing.
Gear Knowledge: Knowing every button, dial, and setting on my camera.
Website Development: I built my own website from scratch, due to necessity.
SEO & Metadata: I learned how to get found online.
Social Media: Staying on top of Instagram, Facebook, and whatever new app shows up.
Marketing & Branding: Learning how to promote myself without sounding like a desperate salesman.
Building a Client Base: Turning strangers into clients and clients into loyal supporters.
All while learning how to talk and listen (listening is key!) like a civilian again after years in the military. That transition alone was a learning curve most people canât imagine.
The Reality of the Industry
Photography is a highly competitive field. Letâs be honestâŚphotographers are everywhere, and many will work for next to nothing just to book a shoot.
To stand out, I had to be relentless. I spent countless hours scouting locations across Colorado, Virginia, and overseas in places like Germany, Italy, Switzerland, and France to give my clients something special.
I had to hustle for every publication, working my way into magazines youâll find on real shelves in real stores. None of it was handed to me.
And the hardest part? Staying mentally strong through it all. There were days when the rejection, the negativity, and even my own doubts tried to get the best of me. But I kept pushing because this wasnât just a jobâŚit was my calling.
Finding the Beauty in People
One of the most important lessons Iâve learned? Every person has something beautiful about them. Part of my job as a photographer is to find it , even when they donât see it themselves. Thatâs the secret behind my style of photography.
Whether someone is shy, uncomfortable, or feels they arenât photogenic, I work to bring out the side of them they didnât even know was there. Understanding and respecting other peopleâs vulnerability and boundaries is key!
The Entrepreneurial Grind
Behind every great photo is a photographer who:
Worked long, non-stop hours.
Stayed positive in the face of negativityâŚeven their own.
Managed clients, marketing, finances, and creative work.
Learned to adapt to people from all cultures and languages.
Solved problems under pressure.
If thereâs one thing I want people to understand, itâs this: photographers are natural problem solvers.
Bad lighting? We fix it. Last-minute location change? We pivot. Camera glitch? We troubleshoot. Nervous clients? We coach and encourage.
Photographers wear a hundred hats at once. Weâre artists, tech experts, marketers, editors, and business owners.
And through it all, we still have to bring a positive attitude and connect with people from all backgrounds, cultures, and languages. Diversity is a beautiful thing. Look at my portfolio and youâll see!!
Final thoughts Being an entrepreneur and a professional photographer is not for the faint of heart. Itâs a wild adventure filled with highs and lows, constant learning, and nonstop hustle. Every day brings a new challenge to solve, whether itâs unpredictable weather during a shoot, last-minute client changes, or learning the latest editing software update overnight. The competition is fierce, and the hours are long. You donât just clock in and out; you live and breathe your craft. But thatâs exactly what makes this journey exciting. Thereâs no roadmap, no guaranteed path to success, just your determination, grit, and passion to carve out your own lane in a crowded industry.
Yet, despite all the long nights and the rejection, the reward is priceless. Thereâs nothing like the moment when a client sees their photos for the first time and realizes how beautiful, strong, or joyful they truly are. That moment when their eyes light up and they say, âWow, thatâs really me?â; it makes every setback, every struggle, every sleepless night worth it. Photography is more than pictures; itâs helping people see themselves in a whole new way. And to be trusted with capturing those moments, whether itâs a portrait, a milestone, or a magazine cover, is something Iâll never take for granted.
This is MikeCon Photography, born from starting over with nothing, fueled by a relentless passion for storytelling, and built on the mindset of a problem solver who never gives up. My journey has taken me from the streets of Colorado to the mountains of Europe, and the Appalachian area of Virginia, from military discipline to creative freedom. And through it all, the mission stays the same: create something meaningful, inspire confidence in every person I photograph, and solve the challenges no one else sees coming. This is the heart of my work. This is the adventure I live every single day. Hereâs a small challengeâŚIf you see and know folks in the images in this blogâŚfeel free to tag them, and share this post to help me reach a larger audience!








