The Athleisure Class
Lizzie Widdicombe talks to the founders of Lululemon about their latest retail venture:
After Lululemon’s success, Chip said, “Quite frankly, we came into some money, and we started buying luxury clothing.” Cashmere, he said, was “all I wanted to wear.” But it would pill and wear out. This produced the inspiration for a material that Shannon calls “qemir”—cashmere that can go in the washing machine, making it suitable for a “full-contact life style.”
















