Mevro!

"Fashion Claims more Victims than you think."

For over 70 years now SAFE has been the voice for all animals, helping expose animal cruelty and abuse as well as fighting against animal testing across the world. The organization mainly uses public awareness campaigns (and advertisements) and political lobbying to expose and question the needless use of animals in cruel experiments and commercial exploitation. The ads above specifically target the latter, provoking questions about the use of animals as scarves, boots and other leather goods, and so on.

"To demonstrate Pantene's claim of "really strong hair", three rapunzel-style stunts were staged in downtown Toronto for two days, where live male climbers went up over three different oversized ponytails."

In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.

Mooie 'geanimeerde' e-boektrailer gemaakt door Aimée de Jongh voor De Vriend van Charles den Tex

Goed concept?