Final Evaluation of the whole experience
For my collaborative practice, I want to further develop my skills as a designer, with a particular focus on graphic prop design. I have really taken a shine to this area of graphic design, as I feel it is under represented beneath the large umbrella that is production design within the film and tv industry. The module began with a lecture about collaborations across the creative industries. This made me think about my own personal collaborative practice, and where I feel I sit within the creative industry. My practice can be defined into three creative categories, graphic design, craft and film and tv. My practice is a collaboration in itself! The aim of this module is to behave collaboratively, in an effort to improve my own practice. To improve my practice, I wanted to focus on the what I felt was the weakest part of my own personal collaboration, that being craft. I haven’t created work away from my laptop in a long time, and I wanted to focus on the physical making of the props. I endeavour to make work that is as historically accurate as possible, so when making props for a piece that is set in the past, it’s important to consider how this would have looked then, and how it would’ve been made previously.
With this in mind, my collaborative journey began with me considering traditional craft and printing methods. I started looking for businesses in the North West area that provided classes in calligraphy and letterpress, two skills I feel would be very beneficial for me to learn. Both of these skills can be applied to the making of graphic printed material for period pieces, as opposed to creating them on a modern computer. These skills could also improve the authenticity of a made prop, something that I feel is an important factor. Annie Atkins, the graphic designer for Wes Andersons’ film The Grand Budapest Hotel runs weekend workshops at her studio in Dublin, and she said in an interview with It’sNiceThat, “What I need to teach them how to do, is how to create graphic design without a computer, because that’s how design would’ve been created for the period pieces they’re most likely to get jobs on.” Another factor I had to think about, is what work I was actually going to be making. I needed to consider how the work I was going to be creating would be beneficial and involve established and interested parties. It is all very well creating work to develop my own skillset, but how can I apply this to someone, or something else to increase my collaborative process. It is important to consider the social and networking potential of this module.
In the search for a letterpress studio in close proximity to me, it brought me to a small website link for Juniper Press in the Bluecoat Chambers, Liverpool. I emailed Ken, one of the directors and explained that I wanted an opportunity to meet with him, see the studio, and talk about the possibility of collaborating and creating some work together. I spoke about my area of interest, and that I was also considering involving other parties into the collaboration. Upon meeting Ken at Juniper Press, apart from being amazed by the vast array of equipment and work on the walls I was met with such warmth and genuine interest for my practice. This was such an enthusiastic start to my collaborative journey. I felt extremely positive from the offset and our first meeting. I visited Ken over two weeks and created some work based on a play I had seen recently in London at the Harold Pinter Theatre. Creating the small posters for the event were for me to test out the beds and the equipment, and to really delve in and get my hands dirty. Ken says it hasn’t been a good session unless you have ink on your hands! It is impossible to avoid. Setting the type for the design was incredibly therapeutic and satisfying. Working with type that is hundreds of years old means you are met with challenges, for example not having a complete alphabet of letters and numbers in a kit. With the font face I had chosen, there wasn’t a number seven suitable. Ken took it upon himself to find one. For our next meeting a week later, he had searched his collection at home and found a number seven perfect for the design. In regard to working collaboratively this was a defining moment for me, as Ken had really taken an interest in my work. It felt like the beginning of a working relationship, as opposed to me simply being an observer and admirer of his practice. We were working together to create the best outcome we could from his collection. We were both extremely pleased with the outcome of the design, he even kept one for his studio wall. Another bonus from creating this test, is that I can now use this design as an example of what can be achieved using Ken’s equipment, his knowledge and my skills as a graphic designer. I can now take this design to local theatre companies to showcase letterpress and what it can add to a production. It could be used internally within a performance as a prop to dress a set or used externally as a method of advertising a piece of theatre.
Whilst I was making work with Ken, I received an email that was an open call to students from The Young Everyman Production company at the Liverpool Everyman. They were looking to recruit help for an upcoming event happening over Light Night on May 17th. The event is called ‘The Drag Lab’ and aims to show the audience the history and art of drag. The open call was asking for artists and set designers that were interested in volunteering. I approached them with an email describing my area of practice, with a small portfolio of my work. The first response around a week later was that she would love to have me on board, and that we should meet to discuss further arrangements. I have also sent them an email with photographs of my work with Ken at Juniper Press, suggesting this could also be an option for the show. The collaboration between myself and the YEP company is yet to happen, and the back and forth email process has been quite slow. This can feel slightly off putting from my own perspective, and I could only compare this to my experience with Ken. To work collaboratively the exchange needs to have mutual advantage, that ultimately benefits both parties. I think this starts as early as email exchanging. Due to the status of being the ‘student’, it’s easy to feel like the one with less experience and therefore lacking in authority. However, with the case here the YEP company approached the students first with an open call email, taking away that element of fear and doubt. So, I suppose due to this, I personally thought that the exchange between us would be a lot more punctual and consistent, as they advertised that they wanted the help, which I offered as a volunteer.
To conclude my experience with networking and working collaboratively as a whole has been positive. It has been useful in regard to expanding my own practice and improving my skillset as a prop designer. This is exactly what I wanted from the module. I wanted to improve my craft and making skills, which I feel has been helped by learning new skills from online calligraphy tutorials, and also working alongside Ken at his letterpress studio. The process has been made a lot easier because of Ken’s willingness to help, and his wealth of knowledge when it comes to everything letterpress. I believe that a collaboration was formed between us, as we both benefitted from the meeting. I clearly benefitted from being taught by Ken and learning new skills. I identified where I needed to improve and by finding his service, it has opened up a new relationship between us that I hope continues. I believe Ken benefitted from our mutual appreciation for letterpress and by creating interesting work. He didn’t realise there was such thing as graphic prop design and wanted to learn more about it. I have therefore highlighted a niche of graphic designers he could advertise his services to in the future, and equally I communicated about a lesser known area of design to an interested party. I have also advertised his business to a multitude of people on my social media platforms and in person. I aim for him to be more recognised by students of the John Lennon Art and Design Academy, which could be another possible collaboration in the future. I have already considered Ken and his studio again for my final major project running over the Summer. I want to dress my own set and using his studio to make authentic printed materials would be amazing. I also hope that the email exchange between myself and the YEP company will lead to me volunteering my help for Light Night.