Miranda Julyâs Joanie 4 Jackie
In the years after the Riot Grrrl movement but before YouTube, feminist artist, writer, filmmaker, and one-time Rihanna interviewer Miranda July began working on a video project named Joanie 4 Jackie. Based in feminist resistance against the male-dominated world of film, July conceptualized a âchain letterâ tape made by girls experimenting with film, and sharing their diverse voices, vulnerabilities, and experiences. Â
With a DIY attitude, she handed out promotional pamphlets at community centers, colleges, and grocery stores aiming to inspire girls to make films for the first time. She even gave boxes of pamphlets to bands like Bikini Kill so her message could be spread throughout the country. These pamphlets read:Â
A Challenge and A Promise: Lady, u send me yr movie + $5.00 & Iâll send you the latest Big Miss Moviola compilation (thatâs 10 lady-made movies including yrs.)
The Getty Research Institute has just acquired the Joanie 4 Jackie archive. It joins other archives of feminist and queer artists such as the Guerrilla Girls and Robert Mapplethorpe. July has also launched Joanie4Jackie.comâan online record of the project including original recordings, press, and supplemental ephemera surrounding the work.
1. Excerpt from BMM booklet: Lady Glitterati, compiled by Miranda July. 2. Opheliaâs Opera by Abiola Abrams included in The Chain of Love Letter compiled by Miranda July (2003) 3. Untitled video by Sujin Lee included in The Chain of Love Letter compiled by Miranda July (2003) 4. Miranda July in 1996, in her Portland apartment, by Heide Foley. 5. Cover of Sassy Magazine, April 1996. 6. Sheâs Way Sassy, Sassy Magazine, April 1996. 7. Dumba calendar featuring Big Miss Moviola screening, Sept-Oct 1997.












