The conversation thatās taking place in the mind of EVERY one of your prospectās revolve around two major points. 1. Thereās a problem they have, and they donāt want and 2. thereās a result they want but donāt have Now believe it or not, there is actually a marketing formula we follow. It takes these two points into account and spits out a message so compelling it practically forces your prospects to buy what you sell. Itās called the Conversion Equation, and it looks like this: Interrupt Engage Educate and Offer The Interrupt is your headline ā which means itās the first thing someone sees when they visit your website, read any of your marketing collateral, or hear you speak. When someone asks you what you do, itās the first words out of your mouth. Thatās your headline... and it MUST address the problem your prospects have that they donāt want. The Engage Is your sub-headline ā which is the second thing your prospects see or hear. It MUST address the result your prospect wants but doesnāt have. The Educate Is the information you provide... either verbally or in writing... that presents evidence to your prospects that you and your product or service are superior in every way to your competition. Unfortunately, MOST businesses arenāt different from their competitors, and thatās why you MUST innovate your business to create what we refer to as a market-dominating position. So the question is, what makes your business different? Do you know? Comment below. #PurposeDrivenLiving #PrincipleDrivenMarketing (at Philadelphia, Pennsylvania) https://www.instagram.com/p/CY7GMxLlCf6/?utm_medium=tumblr