Oopsy Daisy

Since 2010, a YouTube channel called Pronunciation Book has regularly posted videos with a simple white background and a word in black font. Over it, a voice teaches non-English speakers how to say certain words and phrases in English—“Sausage McMuffin” or “yield.” The young male voice also teaches viewers how to have simple English interactions like “How to State an Unpleasant Fact” and “How to Politely End a Business Meeting.” In the past three years, this channel has posted more than 700 videos, gained 27,000 subscribers, and even inspired a parody account. But a week ago Pronunciation Book abruptly stopped what it’d been doing and started posting one creepy, cryptic video a day, counting down from “77” until Sept. 24, 2013. The videos show the number and then the same voice delivers a couple of seemingly random sentences and then ominously concludes, “Something is going to happen in X days.”

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