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According to a research report "Secure Access Service Edge Market with COVID-19 Impact Analysis, by Offering (Network as a Service and Security as a Service), Organization Size (SMEs and Large Enterprises), Vertical, and Region - Global Forecast to 2026" published by MarketsandMarkets, in the post-COVID-19 scenario, the global secure access service edge (SASE) market size is projected to grow from USD 1.2 Billion in 2021 to USD 4.1 Billion by 2026, recording a Compound Annual Growth Rate (CAGR) of 26.4% from 2021 to 2026. Key factors that are driving the market growth include the growing preference for remote working in the wake of the outbreak of the COVID-19 pandemic, coupled with the rising need for a unified network security architecture with the capabilities of SD-WAN, FWaaS, SWG, CASB, and ZTNA solutions.

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By offering, Security as a service segment is expected to grow at a higher CAGR than the Network as a service (NaaS) segment during the forecast period.

According to Zscaler, Security as a service is a way to deliver security technologies, which are traditionally found in enterprise data centers or regional gateways, as a cloud service. Security as a service has become an important enabler of business in the world because it provides secure access to applications and services, no matter where they are hosted or where users connect. NaaS services can range from managed software-defined WAN (SD-WAN) and network access, including wireless to security, unified communications services, and more, either in a public cloud or on virtualized customer premise equipment (vCPE).

Based on Vertical, BFSI segment is estimated to lead the market in 2021.

The BFSI vertical has been at the forefront in adopting SD-WAN, as it enables the banking institutions to provide a broad spectrum of services to customers at sustainable costs. The BFSI vertical is facing bandwidth and security issues while connecting regional offices such as branch offices and data centers. The SASE platforms have built-in security features that secure hybrid networks for widespread use.

By region, North America is expected to account for the largest market share during the forecast period.

The North American region has the presence of several prominent market players delivering advanced solutions to all the industry verticals in the regions. Apart from the geographical presence, strategic investments, partnerships, and significant R&D activities are thereby contributing to the hefty deployments of SASE solutions. North America is considered the most mature market in terms of adopting SASE solutions, due to factors such as the rise in cloud security measures and authentication frauds.

Market Players

Major players, namely, include Cisco Systems Inc. (US), VMware Inc. (US), Fortinet, Inc (US), Palo Alto Networks, Inc. (US), Akamai Technologies, Inc. (US), Zscaler, Inc. (US), Cloudflare, Inc. (US), Cato Networks (Israel), Versa Networks, Inc. (US), Forcepoint (US), Broadcom, Inc. (US), Check Point Software Technologies Ltd. (Israel), McAfee, LLC (US), Citrix Systems, Inc. (US), Netskope (US), Perimeter 81 Ltd. (Israel), Open Systems (Switzerland), Aryaka Networks, Inc. (US), Proofpoint, Inc. (US), Secucloud Network GmbH (Deutschland), Aruba Networks (US), Juniper Networks, Inc. (US), Verizon Communications, Inc. (US), SonicWall (US), Barracuda Networks, Inc. (US), and Twingate (US).

MarketsandMarkets forecasts the global loyalty management market size to grow from USD 7.6 billion in 2020 to USD 15.5 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 15.3% during 2020 –2025. The significant growth in smartphone technology and its increasing usage across the globe are expected to drive the market.

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Among deployment modes, the cloud segment to hold a higher market share during the forecast period

Owing to the increasing awareness of the benefits of cloud-based solutions, the cloud segment for loyalty management is expected to grow significantly. Solution providers are focusing on the development of robust cloud-based solutions for their clients, as various organizations have migrated to either a private or a public cloud. Moreover, cloud-as-a-service is enabling organizations to manage not only costs but also achieve better agility. As cloud-based solutions are budget-friendly and easy to deploy, it is highly preferred by Small and Medium-sized Enterprises (SMEs).

By operator, the B2C (Business to Customer) segment to dominate the market during the forecast period

B2C operators undertake business directly with consumers that are end users of its products or services.  B2C loyalty programs are made for general customers and are usually not specialized or personalized to each one. These programs are very effective to engage, enhance, reward, and retain customers as well as grow a large customer base. In the B2C segment, the decisions are often made emotionally and based on how a product or brand makes a person feel. Thus, B2C markets have adopted an emotion centric approach and these loyalty programs have emotional commercials, billboard campaigns, and others, to get the attention of the customers.

Asia Pacific to grow at the highest CAGR in the loyalty management market by region during the forecast period

APAC consists of fast-growing economies such as China and India and technologically advanced countries such as Japan and Australia, which act as a major driver for the growth of the market in the region. The increasing internet penetration and per user online consumption has led organizations to enhance their offerings in the customer loyalty management market through digital touchpoints such as social media, websites, emails, virtual assistants, and call centers. Rise of E-commerce in countries such as India and China has changed the retail landscape in those countries. Increasing competition among online and offline retailers is expected to boost the demand for loyalty management solutions in the region.

In the loyalty management market, key and emerging market players include Aimia (Canada), Annex cloud (US), Apex Loyalty (US), Apptivo (US), Bond Brand Loyalty (Canada), Brierley+Partners (US), Capillary (Singapore), Comarch (Poland), Epsilon (US), FiveStars (US), Hashtag Loyalty (India), ICF Next (US), Kangaroo (Canada), Kobie Marketing (Russia), Loyalty Gator (Canada), LoyaltyLion (England), Maritz Motivation (US), Merkle (US), Oracle (US), Smile.io (Canada), SpotOn (US), TIBCO (US), Yotpo (US), SailPlay (US), Lacek (US), and Paystone (UK).

According to a research report "Secure Access Service Edge Market with COVID-19 Impact Analysis, by Offering (Network as a Service and Security as a Service), Organization Size (SMEs and Large Enterprises), Vertical, and Region - Global Forecast to 2026" published by MarketsandMarkets, in the post-COVID-19 scenario, the global secure access service edge (SASE) market size is projected to grow from USD 1.2 Billion in 2021 to USD 4.1 Billion by 2026, recording a Compound Annual Growth Rate (CAGR) of 26.4% from 2021 to 2026. Key factors that are driving the market growth include the growing preference for remote working in the wake of the outbreak of the COVID-19 pandemic, coupled with the rising need for a unified network security architecture with the capabilities of SD-WAN, FWaaS, SWG, CASB, and ZTNA solutions.

Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=220384224

By offering, Security as a service segment is expected to grow at a higher CAGR than the Network as a service (NaaS) segment during the forecast period.

According to Zscaler, Security as a service is a way to deliver security technologies, which are traditionally found in enterprise data centers or regional gateways, as a cloud service. Security as a service has become an important enabler of business in the world because it provides secure access to applications and services, no matter where they are hosted or where users connect. NaaS services can range from managed software-defined WAN (SD-WAN) and network access, including wireless to security, unified communications services, and more, either in a public cloud or on virtualized customer premise equipment (vCPE).

Based on Vertical, BFSI segment is estimated to lead the market in 2021.

The BFSI vertical has been at the forefront in adopting SD-WAN, as it enables the banking institutions to provide a broad spectrum of services to customers at sustainable costs. The BFSI vertical is facing bandwidth and security issues while connecting regional offices such as branch offices and data centers. The SASE platforms have built-in security features that secure hybrid networks for widespread use.

By region, North America is expected to account for the largest market share during the forecast period.

The North American region has the presence of several prominent market players delivering advanced solutions to all the industry verticals in the regions. Apart from the geographical presence, strategic investments, partnerships, and significant R&D activities are thereby contributing to the hefty deployments of SASE solutions. North America is considered the most mature market in terms of adopting SASE solutions, due to factors such as the rise in cloud security measures and authentication frauds.

Market Players

Major players, namely, include Cisco Systems Inc. (US), VMware Inc. (US), Fortinet, Inc (US), Palo Alto Networks, Inc. (US), Akamai Technologies, Inc. (US), Zscaler, Inc. (US), Cloudflare, Inc. (US), Cato Networks (Israel), Versa Networks, Inc. (US), Forcepoint (US), Broadcom, Inc. (US), Check Point Software Technologies Ltd. (Israel), McAfee, LLC (US), Citrix Systems, Inc. (US), Netskope (US), Perimeter 81 Ltd. (Israel), Open Systems (Switzerland), Aryaka Networks, Inc. (US), Proofpoint, Inc. (US), Secucloud Network GmbH (Deutschland), Aruba Networks (US), Juniper Networks, Inc. (US), Verizon Communications, Inc. (US), SonicWall (US), Barracuda Networks, Inc. (US), and Twingate (US).

The report "Voice Assistant Application Market by Component (Solutions and Services), Deployment Mode (Cloud and On-premises), Application (Web Application, Mobile Application, and Devices), Organization Size, Vertical, and Region - Global Forecast to 2024", The global voice assistant application market size is expected to grow from USD 1.3 billion in 2019 to USD 5.2 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 31.9% during the forecast period. The adoption rate of voice assistant application solutions is expected to grow, due to the enhanced customer experience, businesses leveraging social media platforms as a prime marketing channel, advancement in Natural Language Processing (NLP) and Automatic Speech Recognition (ASR) ecosystems, and omnichannel deployment.

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This trend is expected to drive the voice assistant application market growth. Voice assistant applications are digital assistants that use technologies such as voice recognition, speech synthesis, and Natural Language Processing (NLP). Voice assistant applications offer services through a particular virtual assistant applications. Various devices, as well as mobile and web applications, utilize voice applications every day. Voice assistant is one of the key application areas across verticals, such as automotive, retail, healthcare, education, and telecommunication.

In the voice assistant application market, the key and emerging market players include IBM (US), Google (US), AWS (US), Microsoft (US), Apple (US), Baidu (China), Nuance Communications (US), Salesforce (US), Verbio Technologies (Spain), Samsung (South Korea), Oracle (US), SAS (US), SAP (Germany), and Orbita (US). These players have adopted various strategies to grow in the global voice assistant application market.

AWS offers voice assistant services that include Alexa having automatic speech recognition, image recognition, text-to-speech conversion, and automatic speech recognition technologies. These services help in building applications that can turn texts into lifelike speeches and have the conversations using voices and texts. Moreover, they study images to recognize objects, scenes, and faces. Nowadays, voice assistant services are playing a crucial role in solving various business challenges and developing the engaging customer experience. AWS has adopted systematic approaches toward strengthening its voice assistant capabilities. In March 2018, AWS enhanced its service, Amazon Polly, wherein the company added a new Speech Synthesis Markup Language (SSML) Breath feature. The feature is designed for developers so that they can add appropriate pauses in speeches to sound more natural.

Nuance Communications offers natural language understanding and voice recognition solutions to its large customer base. These solutions leverage the benefits of AI capabilities, such as cognitive sciences and Machine Learning (ML). Apart from that, the company provides high accuracy in biometric speaker authentication, capabilities for Natural language Understanding (NLU), text-to-speech, automated speech recognition, dialog and information management, domain knowledge, Optical Character Recognition (OCR) capabilities, and professional services and implementation support. In February 2018, Nuance Communications enhanced its text-to-speech technology with the addition of deep neural networks to deliver enhanced quality products as compared to the previous speech synthesis technique.

Disruptive blockchain solutions for innovative applications beyond cryptocurrencies is creating a huge opportunity worth $67+ Bn that is set to transform the IT infrastructure. The global blockchain market is projected to be valued at $67.4 Bn by 2026, owing to the adoption of blockchain in the government sector by developed economies, which will help boost the confidence on the technology for companies in regulated industries worldwide.

According to MarketsandMarkets analysis,

The global blockchain industry is estimated to grow at a CAGR of 68.4% in the coming 5 years, driven by lower operational costs, transparency and immutability transactions and information exchanges, and security and privacy for critical data logs.

Blockchain applications is expected to create opportunity worth ~USD 43 Bn, in which about 40% is being contributed by the BFSI vertical.

Adjacent technologies hold a potential of USD 14+ Bn in the blockchain market; more than 75% of which will be contributed by Blockchain-as-a-Service (BaaS).

Currently, businesses have low access to primary intelligence to clarify some unknowns and adjacencies in these opportunity areas –

Blockchain is gaining traction for innovative use cases such as OEM assembly line, fintech solutions, identity verification, financial track record verification, sovereign identity, and ground operations optimization in airports.

Technologies such as AI, IoT, Automation, and Analytics enable blockchain to widen its horizon by leveraging blockchain's capabilities to develop unique and unconventional solutions for the industry problems.

Luxury brands such as Louis Vuitton (LVMH) developed, AURA - a Ethereum blockchain-based platform, a unique identifier tagged to each of the luxury product enables the customer to access its online certificate which has been cryptographically signed by the brand and all those involved in its supply chain (design, raw materials, manufacturing, distribution).

IBM developed the TrustChain Initiative with Helzberg Diamond and Richline Group. TrustChain blockchain solution is used to trace jewels from mines to retailers. This solution enables jewellers to certify their products as ethically sourced jewels and not through illegal means.

Some of the growth problems encountered by blockchain companies are:

Customer prioritization and assessing unmet needs:

What are the disruptions in our clients' businesses? How can we support them for our own growth?

Who are the most potential customers going forward? Should we prioritize innovative unique use cases from Automotive, Aerospace, Luxury Goods, etc. over conventional use cases from BFSI, Healthcare, and Supply Chain?

What are the key unmet needs of customers? Who are the key stakeholders in different verticals? Do vendor selection criteria differ by vertical? Which new product features should be added to the existing products?

Where to play:

Which applications and use cases should we focus on? Should it be decentralized identity, carbon credit management, NFT, CBDC, or any other?

Which regions should we place our bets on? Should we continue with developed countries or do developing countries offer more growth opportunities?

Building a compelling Right-to-Win (RTW):

For M&A, which are the right targets for us? Should we target adjacent technology companies or customer companies? Should we enter new markets directly or through partners?

How can we differentiate from top players? What is their right-to-win vs ours?

Key uncertainties/perspectives which industry leaders seek answers to:

For Blockchain companies:

Will blockchain replace traditional banking systems as the primary form of financial systems?

Can blockchain become an alternative and possibly eventually replace internet giants with a decentralized peer to peer network architecture?

Will there be a significant shift in opportunity for blockchain in areas such logistics and healthcare sectors, especially in the post COVID-19 scenario, over the next 5 to 10 years? If yes, what will be the market potential in these sectors over the same period?

Will blockchain as a technology sustain itself or live up to its potential opportunity hype in-stated currently?

     For Companies in Adjacent markets:

Will blockchain replace traditional banking systems as the primary form of financial systems?

Can blockchain become an alternative and possibly eventually replace internet giants with a decentralized peer to peer network architecture?

Will there be a significant shift in opportunity for blockchain in areas such logistics and healthcare sectors, especially in the post COVID-19 scenario, over the next 5 to 10 years? If yes, what will be the market potential in these sectors over the same period?

Will blockchain as a technology sustain itself or live up to its potential opportunity hype in-stated currently?

Therefore, MarketsandMarkets research and analysis focuses on high-growth markets and emerging technologies, which will become ~80% of the revenues of wearable players from the ecosystem in the next 5–10 years. It helps find blind spots in clients’ revenue decisions because of interconnections and unknowns that impacting clients and their client’s clients.

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About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies' revenues. Currently servicing 10,000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their pain-points around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets's flagship competitive intelligence and market research platform, "KnowledgeStore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:

Mr. Aashish Mehra

MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Disruption – Opportunities worth USD 50+ Bn are opening up for AI companies, which is going to become a USD 300+ Bn market by 2026. Various factors such as growth of data-based AI and advancement in deep learning and the growing need to achieve robotic autonomy to stay competitive in a global market are expected to drive the adoption of the AI solutions and services in the coming years.

According to MarketsandMarkets™ analysis,

AI market is estimated to grow at a CAGR of 38-40% in the coming 5 years, compelled by technological shift towards data-driven AI, AI-driven automation and applications, and increased investments in AI and start-ups.

Artificial Intelligence market represents an opportunity worth ~USD 2,760 Mn for every AI solution provider.

Adjacent markets hold a potential of over USD 3,100 Mn for every AI company coming from industry/theme-based solutions – behavioral intelligence, real-time continuous intelligence, edge intelligence, location intelligence.

Serval AI companies are expanding their reach in exploring opportunities in APAC due to rapid digital transformation of multiple countries in the region.

Increasing need to analyze large amount of data generated to derive actionable intelligence and to improve decision-making process will drive the adoption of AI, creating new revenue opportunities in the near future.

Currently, businesses have low access to primary intelligence to clarify some unknowns and adjacencies in these opportunity areas –

Organizations such as Facebook, Netflix, Amazon, and Google are leading the deployment of ML for analysing and understanding user activities and preferences to recommend and sell products.

Availability of multilingual support, API integrations, and associated services are expected to create opportunities for NLP. With increasing amount of text data being generated and need to make sense of it across various industry verticals, NLP finds a growing implementation across end users of AI.

Computer vision is playing a significant role in semi-autonomous and autonomous cars in interpreting hand gestures/signals. It is also used for monitoring crop health and nutrition deficiency in agriculture.

Emerging adjacent market themes such as Location Intelligence, Real-Time Continuous Intelligence, Edge Intelligence, and Behavioral Intelligence provide immense growth opportunities owing to generation of huge data demanding quicker analysis.

Some of the growth problems encountered by artificial intelligence companies are:

Customer prioritization and assessing unmet needs:

What are the disruptions in our clients' businesses? How can we support them for our own growth?

Who are the most potential customers going forward? Should we prioritize healthcare over retail or manufacturing companies?

What are the key unmet needs of customers? Who are the key stakeholders in different settings? Do vendor selection criteria differ by settings? Which new product features should be added to the existing products?

Where to play:

Which technologies should we focus on? Should it be NLP, ML, Computer Vision, or any other?

Which regions should we place our bets on? Should we continue with developed countries or do developing countries offer more growth opportunities?

Building a compelling Right-to-Win (RTW):

For M&A, which are the right targets for us? Should we target horizontal AI companies or vertical AI companies? Should we enter new markets directly or through partners?

How can we differentiate from top players? What is their right-to-win vs ours?

Key uncertainties/perspectives which industry leaders seek answers to:

For artificial intelligence companies:

What AI services will be relevant and redundant in the next 5 years?

What are the top 10 revenue growth opportunities for artificial intelligence ecosystem participants over the next 5 years? Which markets, technologies, customer segments are the most attractive to place bets?

Machine learning, natural language processing, and computer vision - which technology will be widely adopted in future? Which AI applications/use cases will be relevant and redundant in the next 5 years?

What is the customer unmet needs/ buying preferences? What are the key customer challenges/ pain points?

Build a deeper understanding of peers/competition and gaps in their roadmap towards new revenue sources?

    For Companies in Adjacent markets:

What are the regulations surrounding data privacy and security?

Which machine learning approaches can be used to address data limitations so that AI models do lead to misleading insights or faulty predictions?

How are companies handling machine bias?

When can a 100% AI integration into business applications be expected?

What will be the impact of automation on AI market?

Therefore, MarketsandMarkets research and analysis focuses on high-growth markets and emerging technologies, such as intelligent virtual assistants, speech and voice recognition, cognitive analytics, conversational AI, and related markets, which will become ~80% of the revenues for artificial intelligence players in the ecosystem over the next 5–10 years.

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About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies' revenues. Currently servicing 10,000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their pain-points around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets's flagship competitive intelligence and market research platform, "KnowledgeStore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:

Mr. Aashish Mehra

MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

The report "Data Warehouse as a Service (DWaaS) Market by Application (Customer Analytics, Asset Management, Fraud Detection & Threat Management), Usage, Industry Vertical, Deployment Model, Type (EDWaaS & ODS) & Organization Size - Global Forecast to 2023", The data warehouse as a service market size is expected to grow from USD 1.2 billion in 2018 to USD 3.4 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 23.8% during the forecast period. The key factors driving the data warehouse as a service market include increase in private cloud adoption, increased adoption of column-oriented data warehouse to perform advanced analytics, and proliferation of data.

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BFSI to account for the largest market size in 2018

BFSI has been a dominant industry across all regions, dealing with massive volumes of customer data generated on a daily basis. The industry has observed high adoption of advanced technology solutions to manage and analyze this data. Further, the industry drives the adoption of advanced solutions required to cater to the regulatory and compliance requirements in the industry. With advanced cloud-based solutions available in the market, organizations in the BFSI industry are efficiently managing their data spread across various departments and regions. Further, cloud-based data warehouses present a viable alternative to prevalent on-premises legacy data warehouses in the industry, enabling organizations to leverage cloud to lower their operational costs.

The increasing data privacy and security requirements to drive the adoption of data warehouse services in SMEs and large enterprises

Cloud-based data warehouse enables organizations to get a comprehensive view of their customer transactions and data, enabling various teams across the organization to quickly assort information and analyze it to drive customer engagement initiatives. With data stored in a single repository, organizations can easily ensure the privacy and security of their customer and transactional data, reducing the risks associated with failure to comply with various industry regulations and compliance requirements.

The operational data store segment to grow at a higher CAGR during the forecast period

The data warehouse as a service market by type has been segmented into enterprise data warehouse as a service and operational data store. Operational data stores in the data warehouse as a service market refer to cloud-based data warehouse solutions to store and analyzes data in real-time. Operational data stores are expected to grow at a higher rate due to increasing demand for real-time analytics and reporting.

North America to account for the largest market size during the forecast period

North America constitutes the largest market size, due to the early adoption of data warehouse solutions and supporting technologies, including data management, data governance, and security, in the region. Further, majority of the vendors in the market are based in the region and have a strong presence across all major industries in the region. These vendors have taken up several market growth initiatives in the form of partnerships with different technology players to offer rapid analytics and data processing solutions. The presence of most of data warehouse as a service vendors, as well as, the widespread awareness about these solutions would continue to account for the dominating position of the region in the global market during the forecast period.

The major vendors offering data warehouse as a service globally include IBM (US), Microsoft (US), AWS (US), Oracle (US), Google (US), Teradata (US), SAP (Germany), Cloudera (US), Micro Focus (US), Pivotal Software (US), Snowflake (US), Hortonworks (US), Netavis (US), Accur8 Software (US), and 1010data (US). The study includes an in-depth competitive analysis of the key players in the data warehouse as a service market, along with their company profiles, recent developments, and key market strategies.

The report "Mobile and Wireless Backhaul Market by Component (Equipment and Services[Designing & Consulting, Integration & Deployment]), Equipment (Microwave, Millimetre Wave, Sub-6 Ghz), Network Technology (5G, 4G, and 3G & 2G), and Region - Global forecast to 2026" The global Mobile and wireless backhaul Market size is expected to grow from USD 9.3 billion in 2020 to USD 15.5 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 8.8% during the forecast period. The Mobile and wireless backhaul Market is fuelled by the growth in the number of mobile subscribers and the success of 4G and 5G around the world. Moreover, the trend of companies investing more on adoption of small cells and reduced total cost of ownership is driving the adoption of mobile and wireless backhaul solutions.

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By Component, the Equipment segment to hold the larger market size during the forecast period

The Equipment segment of the Mobile and wireless backhaul Market is projected to hold the larger market size during the forecast period. The mobile and wireless backhaul market consists of hardware equipment which can carry signals through links between two cell sites. Depending upon various factors, such as frequency, capacity, range, and data transmission rate, a wireless backhaul equipment makes it easier to install backhaul services in geographies where fiber deployment is not possible.

By Services, the Design and Consulting segment to record the highest growth rate during the forecast period

Under the Services segment, the designing and consulting segment is expected to dominate the market during the forecast period. The designing and consulting services help clients achieve a strong business mechanism and decision-making skills.They help in lowering risks, reducing complexities, and raising Return on Investments (RoIs). They can be customized, are easily applicable, and deliver maximum product assurance.

By region, Asia Pacific to account for the largest market size during the forecast period

Asia Pacific holds a strong position in the global Mobile and wireless backhaul Market, owing to large-scale investments by organizations on developing telecom infrastructures. Many major players have their headquarters in the region such as NEC, ZTE and Fujitsu. The major growth drivers for this region include government initiatives to promote the digital infrastructure.

Market Players

Major vendors in the Mobile and wireless backhaul Market include Ericssom (Sweden), Huawei (China), Nokia (Finland), NEC Corporation (Japan), ZTE (China), Fujitsu (Japan), Broadcom (US), Ceragon (Israel), Aviat (US), and SIAE (Italy).

The report "Casino Management Systems Market by Component (Solutions and Services), Application (Accounting, Security and Surveillance, Player Tracking, Hotel and Hospitality, Analytics, and Digital Content Management), End User, and Region - Global Forecast to 2025", is projected to grow from USD 6.4 billion in 2020 to USD 13.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 16.4% during the forecast period. The evolving lifestyle and societal concerns and increasing use of cashless slot machines and server-based gaming to drive the market growth

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By component, the service segment to register the highest growth rate during the forecast period

Casino management solutions help casinos to run day-to-day operations smoothly and efficiently. These solutions collect information, store them in the database, and reproduce for making decisions at various points of time. All these solutions are deployed either as an individual system or as an integrated module with other systems in one packaged or bundle offering. Therefore, the solution segment holds the highest growth rate during the forecast period.

Based on application, the security and surveillance to grow at the highest CAGR during the forecast Period

Almost all the games in a casino are related to the transaction of some amount of money. Whether a player wins or loses, but the house always wins. That is why casinos are always prone to stealing and cheating. To stop such incidents, casinos implement new technological systems to develop a safe and secure environment, but cheaters never give up. Cheaters try to steal money from the casinos using the same or newer technologies or distinctive methods. That is why casinos keep themselves updated with technological advancements when it comes to security and surveillance. Security and surveillance is broadly comprised of surveillance, access control, and alarm systems. Surveillance is comprised of CCTV cameras, IP cameras, DVR, NVR, and others. Access control includes smart cards, proximity cards, biometrics, and others.

North America to hold the largest market share during the forecast period

North America has the presence of several prominent market players delivering casino management system solutions to all end-users in the region. The US and Canada both have strong economic conditions and are expected to be major contributors to the growth of the casino management system market. The geographical presence, significant Research and Development (R&D) activities, partnerships, and acquisitions and mergers are the major factors for the deployment of casino management systems and services. The major vendors such as Agilysys, Scientific Games, Oracle, Honeywell, Playtech, Cyrun, IGT, Wavestore, Tangam Systems, and Casino Systems are headquartered in the US.

Market Players

Major vendors offering casino management system software include Novomatic (Austria), Konami Gaming (Japan), Agilysys (US), Scientific Games (US), Oracle (US), Winsystems (Spain), Panasonic (Japan), Ensico Gaming (Slovenia), Apex Pro Gaming (Czechia), Amatic Industries (Austria), Honeywell (US), Dallmeier (Germany), HCL (India), Playtech (UK), Cyrun (US), IGT (UK), LGS (US), Wavestore (UK), Tangam Systems (US), Advansys (Slovenia), Avigilon (Canada), Casinfo Systems (US), RNGplay (India), FunFair (Ireland), Gaming Analytics (US), Delta Casino Systems (US), DAObet (Singapore), CasinoFlex Systems (Bulgaria), Omnigo (US), NtechLab (Russia), Nelysis (US), and Bateleur Systems (India).

According to a new market research report "Marketing Resource Management (MRM) Market by Component (Solutions and Services), Deployment Type, Organization Size (SMEs and Large Enterprises), Industry Vertical (Consumer Goods and Retail, BFSI, and Manufacturing), Region - Global Forecast to 2025 ", published by MarketsandMarkets, the market is expected to grow from USD 2.9 billion in 2020 to USD 5.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. Key factors driving the MRM market include benefits of modular suites with interconnected solutions and third-party integrations, need for ensuring brand and regulatory compliance, and need for reducing cycle time projections through content deduplication and distribution.

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Large enterprises segment to hold a larger market size during the forecast period

The adoption of MRM solutions is high among large enterprises, due to high budget allocation, presence of the large number of vendors, digital assets, and workforce, extensive product portfolio and affordability due to economies of scale. Moreover, rising focus on customer experience compelling them to adopt robust marketing technologies that enable automated responses and suggestions for the curated campaign is another factor for the high adoption of MRM solutions among large enterprises.

Consumer goods and retail segment to grow at the highest CAGR during the forecast period

A growing need to market products and target customers based on the digital footprint drives retail and consumer goods companies to adopt advanced marketing technologies. With this, several retailers and consumer goods companies are leveraging the internet by launching their eCommerce site, using different mediums to connect with customers, and using MRM solutions to improve their marketing content distribution across those channels. Owing to this, the consumer goods and retail segment to grow at the highest CAGR.

North America to account for a high market share during the forecast period

North America has always been at the forefront of adopting advanced technologies and has depicted a high adoption of marketing technologies. With this, many companies in North America are increasingly adopting MRM solutions to improve marketing processes and enhance customer and partner experience with better content localization and distribution. Moreover, the direct presence of many major MRM vendors in North America has further added to the high adoption of MRM solutions in North America.

The global MRM market comprises major solution providers, such as SAP (Germany), SAS (US), Aprimo (US), BrandMaker (Germany), Workfront (US), HCL Technologies (India), Oracle (US), Percolate (US), Allocadia (Canada), Adobe (US), Infor (US), Northplains (Canada), Broadridge (US), Sitecore (US), Contentserv (Switzerland), Bynder (US), censhare (Germany), MarcomCentral (US), Elateral (UK), Capital ID (Netherlands), Wedia (France), NewsCred (US),  inMotionNow (US), and Simple (Australia). The study includes the in-depth competitive analysis of key players in the MRM market with their company profiles, recent developments, and key market strategies.

The report "Sensitive Data Discovery Market by Component, Organization Size, Deployment Mode, Application (Security and Risk Management, Compliance Management, Asset Management), Vertical (BFSI, Healthcare and Life Sciences), and Region - Global Forecast to 2026" The global sensitive data discovery market size to grow from USD 5.1 billion in 2020 to USD 12.4 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 16.1% during the forecast period. Various factors such as the growing need to discover sensitive structured and unstructured data, increasing investments in data privacy with evolving regulations, and rise in remote workers and real-time data access are expected to drive the adoption of the sensitive data discovery solutions and services.

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Businesses providing sensitive data discovery solutions and services are expected to witness a minor decline in their growth for a short span of time. However, the focus on vaccine development, adoption work from home initiatives, and eHealth are leading to explosion of structured and unstructured data, which needs to be discovered and managed efficiently to derive insights. The market would witness a minimal slowdown in 2020, followed by positive growth during the forecast period. The global spread of COVID-19 has led to numerous privacy, data protection, security, and compliance questions. The increasing challenge of companies to maintain Personally Identifiable Information (PII) privacy violations and derive actionable insights and changes during COVID-19 would provide opportunities for the market growth.

The cloud segment to grow at a higher CAGR during the forecast period

The sensitive data discovery market by deployment mode has been segmented into on-premises and cloud. Cloud is further segmented by type in a public cloud, private cloud, and hybrid cloud. The cloud segment is expected to grow at a rapid pace during the forecast period. The high CAGR of the cloud segment can be attributed to the availability of easy deployment options and minimal requirements of capital and time. These factors are supporting the current lockdown scenario of COVID-19 as social distancing, and lack of workforce hit the industry and are expected to drive the adoption of cloud-based sensitive data discovery solutions. Highly secure data encryption and complete data visibility and control feature are responsible for the higher adoption of on-premises-based sensitive data discovery solutions.

The services segment to grow at a higher CAGR during the forecast period

The sensitive data discovery market is segmented on the basis of components into solutions and services. Services are further segmented into professional and managed services. Professional services include consulting, deployment and integration, and support and maintenance services. The demand for professional services is expected to rise due to a rise in tailored demand for customers. Customers are coming up with customization requirements in the already installed sensitive data discovery solutions to enhance the overall performance.

Among verticals, the healthcare and life sciences segment to grow at the highest CAGR during the forecast period

The sensitive data discovery market is segmented on verticals into BFSI, government, healthcare, and life sciences, retail, manufacturing, telecommunications and IT, and other verticals (education, and travel and hospitality). The BFSI vertical is expected to account for the largest market size during the forecast period. Moreover, the healthcare and life sciences vertical is expected to grow at the highest CAGR during the forecast period. During the COVID-19 pandemic, healthcare researchers and hospitals are dealing with enormous data, which has created a massive need for efficient sensitive data discovery and management. Sensitive data discovery enables healthcare companies to locative sensitive data such as Protected Health Information (PHI)  that were traditionally impossible to handle.

North America to hold the largest market size during the forecast period

North America is the largest revenue contributor to the global sensitive data discovery market. The region is witnessing significant developments in the sensitive data discovery market. Many sensitive data discovery solution providers are adopting various growth strategies to strengthen their positions in the market. The US government has provided support by promoting an ideal environment for research and innovation, leading to advancements in various fields of science and technology. The growth of the region can also be attributed to the growing focus of companies to analyze sensitive or regulated information which support real-time analytics. APAC has witnessed the advanced and dynamic adoption of new technologies and is expected to record the highest CAGR during the forecast period.  The growing awareness for data security and privacy among organizations in key countries, such as China, India, and Japan, is expected to fuel the adoption of sensitive data discovery solutions and services. The commercialization of the Artificial Intelligence (AI) and Machine Learning (ML) technology, giving rise to increased data generation, and the need for further advancements to leverage its benefits to the maximum are expected to drive the adoption of sensitive data discovery solutions in the region.

Major vendors in the global sensitive data discovery market include IBM (US),Microsoft (US),Oracle (US), AWS (US), Proofpoint (US), Google (US), SolarWinds (US), Micro Focus (UK), PKWARE (US), Thales (France), Spirion (US), Egnyte (US), Netwrix (US), Varonis (US), Digital Guardian (US), Solix (US), Immuta (US), MENTIS (US), Ground Labs (US), Hitachi (Japan), Nightfall (US), Securiti (US), DataGrail (US), Dathena (Singapore), BigID (US), DataSunrise (US), and 1touch.io (US).

The report "Bare Metal Cloud Market by Service Type (Compute, Networking, Database, Security, Storage, Professional, and Managed), Organization Size, Vertical (BFSI, Manufacturing, Healthcare and Life Sciences, and Government), and Region - Global Forecast to 2026", size is expected to grow at a Compound Annual Growth Rate (CAGR) of 24.1% during the forecast period, to reach USD 16.4 billion by 2026 from USD 4.5 billion in 2020. Bare metal cloud servers are non-virtualized cloud alternatives, primarily implemented to enhance storage capacity and data-intensive computing operations, and deliver high-performance workloads across heterogeneous platforms. These servers combine the elasticity and utility of public clouds with accuracy in operations, enabling stringent control and security and predictability of the on-premises infrastructure. These servers are instrumental in delivering high performance, high availability, and cost-effective infrastructure services, along with operations of a high degree of Platform as a Service (PaaS) and Software as a Service (SaaS) applications. Some of the bare metal cloud services include compute, networking, database, security, storage, professional, and managed services.

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The market is expected to be driven by the growing need for reliable load balancing of data-intensive and latency-sensitive operations

Load balancing improves the distribution of additional workloads across the bare metal cloud servers to enable smoother functioning and allocation of resources to multiple processes. Load balancing solutions enable ease in configurability and flexibility to manage traffic and resource usage across server nodes in the real-time end-user environment. Hence, it becomes critical to deploy reliable load balancing operations over the cloud. The bare metal infrastructure vendors primarily focus on offering a single-tenant architecture wherein multiple resources are clubbed together for dedicated instances of data-intensive operations resulting in delivering higher performance. Hypervisors in a virtualized environment consume higher server-side processing power causing a tradeoff for enterprises to adjust between latency hit operations and low-cost cloud compute infrastructure. The custom-based lightweight hypervisors have been offered as an alternative to bare metal offerings since public cloud owners have been creating dedicated instances offering a greater share of resources to clients whose data migration costs from the public cloud are significant.

Increased necessity of non-locking compute and storage resources

One of the core issues that remains with public cloud workloads is sharing of resources with multiple processes making the throughput of the process relatively less. Data-intensive operations and high-performance workloads require dedicated storage and compute resources in a highly secured environment to enable them to achieve desired results. Additionally, bare metal cloud services offer a flexible pay-per-use option for the efficient utilization of compute and storage services, and ease in termination of SLA without incurring significant infrastructural costs make it a viable option for enterprises to deploy. Sharing of compute resources and the occurrence of a deadlock situation among certain processes are also a few of the critical issues faced by organizations in their daily operations. Bare metal cloud servers address these issues through offering non-locking of compute and storage resources to deliver performance-intensive workloads in definitive complexity with higher throughput yield.

North America to dominate the global bare metal cloud market in 2020

North America is the dominant market for bare metal cloud market due to the presence of a large number of end users who are technology aware and early adopters of servers that are enriched with new capabilities. Countries evaluated in North America are the US and Canada. The region holds a market share of 55.1% in 2020 for the bare metal cloud market, and the demand for bare metal servers is expected to be high in the near future. The primary factors for large-scale adoption are the inclination of organizations toward SaaS-based offerings and adoption of digital business strategies. The presence of well-established bare metal cloud vendors such as IBM, Oracle, Lumen, and Internap, which have a strong set of product portfolios and robust partner ecosystems, is another reason for the high adoption of bare metal cloud in the region.

The bare metal cloud market includes major vendors, such as IBM (US), Oracle (US), Lumen (US), Internap (US), Rackspace (US), AWS (US), Dell (US), Equinix (US), Google (US), Microsoft (US), Alibaba Cloud (China), Scaleway (France), Joyent (US), HPE (US), OVHcloud (France), Limestone Networks (US), Media Temple (US), Bigstep (UK), Zenlayer (US), and phoenixNAP (US). The major players have implemented various growth strategies to expand their global presence and increase their market shares. Key players such as IBM, Oracle, Lumen, Internap and Rackspace have majorly adopted many growth strategies, such as new product launches, acquisitions, and partnerships, to expand their product portfolios and grow further in the bare metal cloud market.

The Lease management market size is expected to grow from USD 4.4 billion in 2020 to USD 5.9 billion by 2025, at a CAGR of 5.9% during the forecast period. The demand for lease management is driven by the Increasing demand for SaaS model for effective management of lease, Increasing demand for smart building projects to efficiently manage lease, and Emerging technologies, such as IoT, AI, and mobility, for real-time data analysis.

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The major players in the lease management market are Accruent (US), IBM (US), Oracle (US), RealPage (US), SAP (Germany), Trimble (US), AppFolio (US), Odessa (US), CoStar Group (US), Nakisa (Canada), LeaseAccelerator (US), LeaseQuery (Singapore), Spacebase (US), RAAMP (US). These players have adopted various growth strategies, including new product launches, partnerships, agreements, mergers and acquisitions, and business expansions. New product launches and partnerships were the two major strategies adopted by these players to achieve a strong foothold in the lease management market.

SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company is a leading provider of software and related services, and a global leadin g vendor of enterprise applications. SAP has a workforce count of 100,330 employees in more than 170 countries, as of 2019. It offers software and services related to various applications, including IoT, digital supply chain, cloud and data platforms, customer engagement and commerce, procurement, networks, Enterprise Resource Planning (ERP), and analytics.

Oracle was founded in 1977 and is headquartered in California, US. The company provides products and services that address all aspects of corporate Information Technology (IT) environments, including application, platform, and infrastructure. Its businesses include cloud and on-premises software, hardware, and services. Its cloud and on-premises software business consist of three segments, including cloud software and on-premises software, which includes Software as a Service (SaaS) and Platform as a Service (PaaS) offerings, cloud Infrastructure as a Service (IaaS), and software license updates and product support. In February 2019, Oracle announced to update its E-business suite that provides support for IFRS16 and ASC842 accounting standards changes for equipment leases. The new capability would help users in managing the new lease accounting and disclosures, including the Lease Analysis Report, Lease Detail Report, Portfolio Detail Report, and Portfolio Summary Report.

The global Security Testing market size is projected to grow from USD 6.1 billion in 2020 to USD 16.9 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 22.3% during the forecast period. The major factors driving the market include the surge in web and mobile-based business critical applications requiring higher secure endpoint protection, need to prevent financial losses due to increased sophistication in cyber-attacks and stringent government regulations.

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In the testing type, application security testing segment to hold the largest market size during the forecast period

Application security testing is carried out to identify the vulnerabilities, threats, and overall risks associated with the internal and external applications along with its APIs. The market for security testing has evolved from an in-house process to a service-based market, with rapid growth in the use of applications in organizations. As security threats evolved, new methods of security testing were developed. Open source tools were also developed for security testing by companies. The major factors fueling the growth of the application security testing market are rise in security breaches targeting web and mobile applications and strong regulations and compliance requirements among SMEs and large enterprises

In deployment mode, cloud deployment to grow at a higher CAGR during the forecast period

Cloud-based security testing solutions are not only enabling organizations to manage their costs but also helping them in improving business agility. It is the fastest-growing deployment model in the security testing market. SMEs prefer cloud-based deployment, as it is cost-effective and easy to deploy. With the cloud-based deployment of these solutions, small enterprises can assess vulnerabilities and reduce threat landscape at a much lower cost, thus improving their customer services. The cloud-based platform offers a centralized way to secure the web and mobile applications in an organization, throughout the application development lifecycle. For organizations having strict budgets on security investments, cloud-based security testing solutions are a good fit.

North America to hold the largest market size during the forecast period

North America, a technologically advanced region with a high number of early adopters and the presence of major market players, is expected to contribute the highest market share in terms of revenues during the forecast period. Factors such as large-scale deployment of smart devices such as smartphones, smart TVs, and smart automobiles and the increased adoption of IoT and AI-based technologies due to initiatives aimed at digitization and Increasing demand for cloud-based security testing services among enterprises, especially SMEs, due to advantages such as scalability and cost effectiveness are expected to fuel the growth of security testing in th region

Major vendors in the global security testing market include IBM (US), SecureWorks (US), Synopsys (Canada), Rapid7 (US), Micro Focus (UK), Cigniti (India), AT&T (US), WhiteHat Security (US), Veracode (US), Checkmarx (Israel), McAfee (US), Core Security (US), ParaSoft (US), ScienceSoft (US), Data Theorem (US), Kryptowire (US), LogRhythm. (US), PortSwigger (UK), ImpactQA (US), and NowSecure (US).

According to a research report "eGRC Market with COVID-19 by Offering (Software and Services), Software (Usage and Type), Type (Policy Management, Compliance Management, Audit Management, and Risk Management), Business Function, End User, and Region - Global Forecast to 2026" published by MarketsandMarkets, The global eGRC market size is projected to grow from USD 36.1 billion in 2021 to USD 60.7 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 10.9% during the forecast period. The major factors contributing to the market growth include the growing need to meet stringent compliance mandates and get a holistic view of policy, risk & compliance data, and increasing data & security breaches. These factors lead to the growing need for precise eGRC solutions, which support organizations to effectively manage Governance Compliance Risk (GRC) programs for driving the growth of the eGRC industry.

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Among deployment mode, cloud segment to grow at the highest CAGR during the forecast period

The use of eGRC solutions is increasing acroCloud-based eGRC solutions are becoming popular as they offer a cost-effective and efficient way to manage governance, risk, and compliance. As cloud-based solutions offer a wide range of benefits, the adoption of the same is increasing among various industries. The adoption of cloud-based eGRC solutions is increasing among SMEs as these solutions are budget-friendly and easy to deploy. Cloud-Based eGRC vendors offer GRC solutions to help organizations automate compliance, as well as control monitoring processes. Furthermore, it enhances the visibility into risk exposure. Hence, vendors are projected to deploy eGRC solutions to leverage the benefits offered by the cloud.

Healthcare vertical to grow at the highest CAGR during the forecast period

The use of eGRC solutions is increasing across all verticals to manage the challenges associated with risk and compliance. Verticals that are leveraging eGRC solutions include Banking, Financial Services, and Insurance (BFSI), telecommunication, energy & utility, government, healthcare, manufacturing, mining & natural resources, retail & consumer goods, Information Technology (IT), transportation & logistics and others. Among these, the healthcare vertical is expected to grow at the highest growth rate, owing to the growing need to manage various standards and ensure compliance requirements for regulations. The healthcare sector is constantly focusing on enhancing the services delivered to patients. While delivering the best services to patients and staff, clinics and hospitals must assess and control various risks with regards to patient safety, federal regulations, and medical errors. In addition, risk and compliance management solutions enable healthcare service provides to consolidate the information in the form of silos to manage risk and compliance in the organization.

North America to hold the largest market size during the forecast period

North America is contributing maximum in terms of revenue generation in the global eGRC market. The region is witnessing major developments in the eGRC space. Multiple vendors across the region are involved in developing innovative products and solutions. They are focusing on the integration of advanced technologies, such as Analytics, Natural Language Processing, and Machine Learning (ML). Among all the countries of North America, the US is expected to lead in terms of the adoption of eGRC solutions. The growing business complexities and changing regulatory requirements are expected to drive market growth in the region.

Major vendors in the global eGRC market include IBM (US), Microsoft (US), Oracle (US), SAP (Germany), SAS Institute (US), ServiceNow (US), Thomson Reuters (Canada), Wolters Kluwer (Netherlands), Dell EMC (US), FIS (US), Software AG (Germany), RSA Security (US), MEGA International (France), Ideagen (UK), Mphasis (India), MetricStream (US), Protiviti (US), SAI Global (US), ProcessGene (Israel), LogicManager (US), Quantivate (US), Riskonnect (US), NAVEX Global (US), Alyne(Germany), and Lexcomply (India), StandardFusion (Canada).

The global security and vulnerability management market size is expected to grow from USD 12.5 billion in 2020 to USD 15.5 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 4.5% during the forecast period. Security and vulnerability management solutions can be deployed on-premises as well as on the cloud, as per business requirements. The on-premises deployment mode allows organizations to control all the systems and data. Still, they also must pay the cost for hardware, software, and other resources used for its maintenance. It also restricts the storage capacity that is needed to maintain new functionalities and technologies. Cloud-based deployment benefits organizations with increased scalability, speed, 24/7 services, and improved Information Technology (IT) security. The demand for Software-as-a-Service (SaaS)-based security solutions is rapidly growing, as the central delivery model meets the IT security needs. Owing to the increasing number of applications being deployed over the cloud, there is a shift from traditional on-premises security and vulnerability management solutions to cloud-based security and vulnerability management solutions across large enterprises and Small and Medium-sized Enterprises (SMEs).

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By target, the content management system vulnerabilities segment to hold the largest market size in 2020

Content management systems are typically used to define, source, integrate, store, and effectively retrieve and reconcile massive amounts of documents. Content management system vulnerabilities are being exposed increasingly to exploitations due to the growing traction of these systems used across large enterprises to manage their voluminous content daily. On the other hand, the growth of digitalization, eCommerce, Bring Your Own Device (BYOD), and Work From Home (WFH) practices have increased the amount of content generated in inter- and intra-organizations. The advent of globalization and the internet age has made the world a smaller place and has given rise to digital enterprises. The content generated can be regarded as the backbone of this digital transformation. These trends are expected to spur the adoption of security and vulnerability management solutions and services over the forecast years.

By deployment mode, the cloud segment to grow at a higher rate during the forecast period

The cloud-based deployment mode provides organizations with benefits, such as increased scalability, speed, 24/7 services, and improved IT security. The demand for Software as a Service (SaaS)-based security solutions is rapidly increasing, as the central delivery model meets IT security needs. The cost-effectiveness and scalability of the cloud deployment mode are expected to boost cloud-based security and vulnerability management solutions. Owing to the increasing number of applications being deployed in the cloud, there is a shift from the traditional on-premises security and vulnerability management solutions to cloud-based security and vulnerability management solutions across large enterprises and Small and Medium-sized Enterprises (SMEs).

North America to dominate the market during the forecast period

The deep penetration of internet applications and the rise in the number of vulnerable devices in North America gives rise to different vulnerabilities causing miscellaneous ransomware attacks. This is evident from the fact that the HIMSS Healthcare and Cross-Sector Cybersecurity report, published in 2018, identified flaws with Intel Central Processing Unit (CPU) hardware making it vulnerable to side-channel attacks. To curb financial losses due to these vulnerabilities, organizations in this region are implementing security and vulnerability management solutions, which would drive the markets growth.

Market Players

The major vendors covered in the global security and vulnerability management market include IBM (US), AT&T (US), Qualys (US), McAfee (US), Rapid7 (US), RSA (US), Tenable (US), foreseeti (Sweden), F-secure (Finland), Acunetix (Malta), Skybox Security (US), Brinqa (US), Checkpoint (Israel), NopSec (US), Tripwire (US), Digital Defense (US), RiskIQ (US), Kenna Security (US), Outpost 24 (US), Expanse (US), and Risk Sense (US).

MarketsandMarkets expects the global conversational Ai market size to grow from USD 4.8 billion in 2020 to USD 13.9 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 21.9% during the forecast period. Conversational AI is a form of technology that utilizes speech-based assistants and facilitates stronger interactions and greater engagement at scale across users and platforms. It combines speech-based technology, NLP, and ML into a single platform to develop and build applications for specific, as well as multiple use cases across verticals.

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The personal assistant segment to record the highest growth rate during the forecast period

Under the applications segment, the personal assistant segment is expected to grow at the highest growth rate during the forecast period. The growth of the personal assistant application is attributed to the ease and accuracy offered by personal assistant solutions across platforms, as well as the increasing adoption of various digital channels, such as mobile and social media platforms, to explore the latest products. Personal assistants are capable of comprehending open conversations while contextualizing them to a particular case or scenario. Enterprises are leveraging the benefits of the AI technology by utilizing a combination of ML and Natural Language Understanding (NLU), enabling assistants to be trained with industry-specific knowledge and unique business data for a faster time-to-market.

Intelligent Virtual Assistants (IVA) segment to record the higher CAGR during the forecast period

In the conversational AI market by type, the Intelligent Virtual Assistants (IVA) segment is expected to record the higher CAGR during the forecast period. The growth is attributed to the increasing demand for IVA among enterprises for proving customers better and personalized experience, thus strengthening customer engagement and retention imperatives. IVA utilizes advanced NLP, NLU, and dialog management techniques to achieve high levels of automation without sacrificing accuracy. With the help of IVA, complex customer queries can be handled effectively. It consists of an advanced dialogue management engine so that users can get full control over the conversational flow. Virtual assistants are, therefore, also capable of understanding customers’ intent, regardless of the order in which the data is given throughout the conversation. Virtual agents are designed to provide customer services, product information, marketing, support, sales, order placing, reservations, and other custom services.

North America to hold the largest market size during the forecast period

North America is expected to hold the largest market size in the global conversational AI market during the forecast period. The US has emerged as the largest market, due to the increasing investments and a growing presence of vendors who are exploring the use of AI and ML technologies for various applications. The US market widely adopts AI and ML technologies in its business establishments and other verticals, catering to customers in a better way and continually improving business efficiencies. The country has advanced infrastructure, innovations, and initiatives necessary to evolve AI into robust solutions with innovative benefits. Conversational AI proliferates with the increasing adoption of smart devices, and the US market is undergoing a major transformation in the implementation of AI- and ML-based solutions.

Key and emerging market players include Microsoft (US), Google (US), AWS (US), Oracle (US), IBM (US), Baidu (China), SAP (Germany), Artificial Solutions (Spain), Conversica (US), Haptik (India), Nuance (US), Rasa (Germany), Avaamo (US), Kore.ai (US), Solvvy (US), Pypestream (US), Inbenta (US), Rulai (US), Creative Virtual (US), Saarthi.ai (India), FIS (US), AmplifyReach (India), Interactions (US), Quosphere (US), Exceed.ai (US), Cognigy (Germany), SoundHound (US), Kasisto (US), Mindsay (US), and Clinc (US).