Marco Merced

Fan Machine

Fan Machine was a platform where, through Facebook, a business could connect with its fan base and get valuable insights, ideas and more. This lead to one of the more successful ad campaigns in Harley-Davidson’s history.

O.N.E. Coconut Water

For O.N.E. Coconut Water we turned a routine sampling event into one of the largest yoga events in history.

Kevita

On Kevita, a line of probiotic beverages, we seeked out individuals that seeked out life. Then we intimately captured them in their element and used the content in an integrated campaign.

Broccoli

Michael Moss approached Victors & Spoils with the challenge of getting people to eat better through Brocolli. Here are some of the goodies that came out of the project.

Stoner Ranch

Stoner Ranch was a brand that we had the opportunity to create from the ground up. And that ground was in Stoner, CO. Yep. There, in fact, is a town called Stoner. You can google it if you like. And from this land a philosophy was born. One that would hope to change the definition of the term "stoner" as we know it. And then there was a bear.

2014 Branding Design Associate Creative Director Victors & Spoils

SmartWool

What do you do with a brand whose fans are it's best employees? You feature them. And SmartWool, a brand known for it's premium socks, did just that by getting them to publicly strip down to their SmartWool under layers. Eventually Smartwool featured them in the SmartWool Fanalog.

Totinos - Mom Up

We got moms to step it up with this campaign for Totino's.  

End It Slavery is stronger today than you could ever imagine. So we teamed up with an Anti-Slavery coalition to help 'End it'. 

Victors & Spoils

Being one of the first hires of a budding ad agency comes with it's perks. One of which was helping it to find it's identity. From it's walls, to it's furniture and cornhole boards, to it's employee handbook. V&S' personality is evident when you walk through it's doors, and I'm proud to have had my hand in it.

Victors & Spoils Interior Design:

Victors & Spoils Employee handbook:

Burger King - Improper

To promote Burger King’s new breakfast sandwiches in the UK, we created a gossip magazine styled insert that was just as funny as it was a pleasure to work on.

Harley-Davidson

No Cages campaign and delivered a bold message that captured the spirit of riding a Harley.

Tweeting with Mittens - Social

If you were following JCPenney's twitter feed on the night of the 2014 Superbowl, you may have thought they were hitting the bottle pretty hard. Only to find out that they were tweeting with their mittens all along. Only Budweiser scored more impressions than JCPenney that night. No media dollars were spent.

JCPFreeKicks - Social A social promotion where fans could get Free Kicks (Shoes) whenever there was a free kick during the World Cup.

Geek Squad

An employee handbook that got handed out to all 20,000 Geek Squad agents. The handbook was seemingly one color. That is until you shined a black light throughout the book to discover hidden messages and imagery.