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Many women in the Suffrage movement were encouraged to dress very fashionably and to emphasize their femininity. This was an attempt to combat the anti-suffrage media image of women’s rights activists as mannish and undesirable, since that image could discourage more women from joining the movement. (Not all agreed with this course of action. Notably, Suffragist Elizabeth Cady Stanton - organizer of the Seneca Falls Convention and the primary author of the Declaration of Sentiments - believed that fashion was designed to distract women and keep them focused on serving men’s desires.)

But generally, the idea of dressing fashionably and femininely caught on strongly, and was rather effective helping to popularize the movement. After a time, it even became sort of fashionable to be a Suffragette/Suffragist, in some circles. (Suffragette was the term typically used in Britain, but it was seen as an offensive term by many American women, who preferred to call themselves Suffragists.)

The clothes they wore had specific meanings also. If you’ve ever seen pictures of Suffrage Parades, you might remember that the women in them wore white dresses. 

White was meant to represent the purity and high-mindedness of the cause. That’s why it was one of the main three colors that represented the Suffragette movement. There were also a couple more practical reasons for white dresses - one, they were cheaper; and two, they stood out in the crowds of dark-suited men.

The other two colors, purple and green, had their own specific meanings. Historically, purple is used as the color of royalty. The Suffragettes drew on this symbolism, and used it to represent loyalty, constancy of purpose, and “the instinct of freedom and dignity.” (quote from Emmeline Pethick-Lawrence.) 

Green represented hope and new beginnings, new life. Pethick-Lawrence called it “the emblem of spring.” 

So those are the meanings of the colors that many people are familiar with in association with the Suffrage movement. What some people might not know is that in America, the Suffragists commonly used gold to symbolize their movement. Gold was popularized after Suffragists in Kansas adopted the sunflower as an emblem - the sunflower was seen as a beacon of hope.

The Suffragists followed the Suffragettes in using white and purple as their colors, but instead of green, the common third color was gold. 

This is the flag used by the National Woman’s Party in America. In a newsletter, the organization described the gold in the flag as “the color of light and life,” and as the color of “the torch that guides our purpose, pure and unswerving.”