trauma at its finest

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Welcome to Tumblr’s Year in Review (2023′s version)

Hello, Tumblr, and welcome to your Year in Review. Inevitable as the passage of time, our Year in Review returns again this year, as we rank all the things you’ve yelled about by how much you’ve yelled about them on Tumblr in 2023.

Each year, the folks behind your weekly Fandometrics measure and categorize all the tags you used, every search, every post you made, and each and every like and reblog—to see which subjects you talked about the most. Like every year, we’re looking at volume here, not sentiment. So you might see list entries you Do Not Like that Tumblr has been vocal about Not Liking this year.

And what a year it’s been! A lot of fun happened. We all lived through Goncharov, orcas trashing mega-yachts, Barbenheimer, and mole interest, while our Artists on Tumblr continued to brighten our days and our dashes with original and fanart, and the Writers’ and SAG-AFTRA strikes were hotly debated. You showed up in full support of those folks who create the stuff you love again this year. Never change, Tumblr <3

Our lists group subjects by topic and are built from 365 days of data between October 21, 2022, and October 20, 2023. This means that Goncharov—that film we have all absolutely seen and finally remembered we love—is included in this year’s data. On the other hand, we don’t tend to include post types, so we’ve had to make ourselves exclude #polls from these lists. That hurt a little bit because, in many ways, this year belonged to polls. Bug race. Horse race. Vanilla Extract. So much nonsense of the very best kind. 

We’re bringing you a somewhat streamlined selection of lists this year. A boutique experience, if you will. A new Musical Acts list replaces the previously separate Music Groups, Kpop, and Solo Acts lists, while a consolidated Video Games list includes all your favorite console and mobile games in one handy dandy list. This is so you can really dive in deep and sit with only the most memorable moments, personalities, properties, and shared jokes of the year (and because we love a battle royale as much as the next guy, and kind of wanted to see who might come out on top). The results don’t disappoint. 

And so, with all that in mind and absolutely no further ado, let’s dive deep into the annals of Tumblr dot com in the year 2023. This is your Year in Review.