Betaa Zawaya - Case Study
Having an online presence and a professional image for a workshop is a luxury, not all businesses can afford to do it right, but here is a story about a campaign I created for a car workshop.
The Story Behind the Campaign:
Established in 2007, Betaa Zawaya considered being one of the well-known Tire alignment & balance Centers in Craftsmen City, Cairo to take the name “Betaa Zawaya” as a business name which is Arabic slang for “Tire Alignment Center”. During to its reputation, other business started to use the same slang words and adding their business name like “Betaa Zawaya X or Y”. As a result, they decided to take the computation to the Digital World and start their online presence with a campaign that elevates and authenticates their market position as a leader providing that service.
The Campaign:
Knowing that the main target audience is other Mechanics, and car owners, looking for a professional service center with a great reputation.I put that in mind to plan this campaign objective that we need the audience who mostly know the brand because of its reputation and good word of mouth. So I took the liberty to define the brand identity and voice to meet these exact criteria that are looking for authenticate and reputable center. From Branding the name “Betaa Zawaya” itself, showing services, how to pay, which problems we solve and which not? And even Bragging about aligning tires for a Spyder Roadster motorcycle.Ended up showing the brand competitors who is the real boss?
