Shaping a Rigid Culture: Lil Nas X
The most industry focused person to never have had any prior experience in the industry, Lil Nas X has his finger on the pulse of pop culture more so than any label executive could ever hope to achieve. Being raised by the internet served as a perfect template for everything that he would bring in to marketing his works. An absolutely stunning blend of pop music anthems mixed with a natural talent for marketing his own music you can tell that everything that comes out from this artist is uniquely his own.
Speaking about pop culture Lil Nas X recently collaborated with Maury to bring his own drama filled spectacle to the screen that went viral as with everything else he has done. Just one of the countless examples of being so in tune with what the consumer finds engaging and the material they love to see.
Being so in tune is such staggering feat when you realize nearly everything hes put out has blown up and basically promoted itself by going viral, and despite the attention being shown on this artist everything has steadily gotten gayer!
Starting with the pretty tame âOld Town Roadâ that opened up the star to his rise to fame actually feels pretty devoid of what is making him ubiquitous now. The constant push back from society for his increasingly proud acts of self acceptance and gayness only serve as vocal reminders of the culture that he is shaping whose detractors ultimately fall at the wayside for the ones who need it the most.
Probably the biggest shift was the release of âMONTERO (Call Me By Your Name)â a song that garnered complete ire of those that sought to shut him down. Just for the visuals of him pushing the culture and bringing more depictions of being Black and gay than most artists before him that have reached his level of notoriety. In my opinion those are only NIMBY homophobes that hate to see the world change around them (AKA Boosie). The constant pushing of these boundaries serve as a way to make it more acceptable for Lil Nas Xâs target audience to become more comfortable with being who they were born to be.
And this shows in his music too, whenever he gets push-back for being gay he just out-gays the haters leading to a feedback loop that will only serve to make things gayer if theres more hate. People being more comfortable with who they are born to be isnt the cornerstone of his success, instead its the opposite. He came out after already reaching stardom and under so many eyes as a testament to the fact that his sexuality isnt what put him on top but will keep him there. Part of this I like to believe he explores himself in the song âIndustry Babyâ where as Genius lists the lyrics of the pre-chorus as
I ainât lost since I began, yeah Funny how you said it was the end, yeah Then I went did it again, yeah
Funninly enough I hear it more as
I ainât lost since I been gayer, yeah Funny how you said it was the end, yeah Then I went did it gayer, yeah
https://genius.com/Lil-nas-x-and-jack-harlow-industry-baby-lyrics
SPITTIN ABSOLUTE FACTS !!!














