Smug faces of Western gyaru, vol.1
Aka "I'm so glad those young women were not my introduction to gyaru".
I'm ragebaited. And it's heatwave in Cali, so I have some time to Tumblr. So, I decided to start this series to let it all out. Who knows, maybe I'll get lazy and this'll be the only volume.
DISCLAIMER: Only personal opinions here. I'm not speaking for all gyaru, only for myself.
So, for Volume 1, I have...
As you can see, we have a "stoopid Spongebob" meme, the alternation of upper- and lowercase letters - all related to the "Japanese gals don't care" idea.
In the video description as well. Clown emojis, you guys! That means that if you agree with that take, you are a dum dum. Clown emojis and stoopid Spongebob all agree with her.
As opposed to her being very smart. Look at that face beaming with "can you believe these people" emotion.
So, to spare you the torture, her video is about how whenever she talks about gyaru makeup or lifestyle, she gets "Japanese gals don't care" types of responses. And today, she is here to prove them all wrong once and for all! She lived in Japan for seven years you guys!
Her proof? A bunch of screenshots of Japanese media (text or captioned videos) - I counted 12. Let's check out what the irrefutable proof is...
These 4 are the ones of Japanese gals indeed stating that there are conventions to be followed if you want t be a gyaru.
- First one is about how we need arched brows "and then you're gyaru"
- Second one gives me headache at this point, as every gatekeeper Western gal uses that one.
- Third and fourth one are all by the same creator.
So that's three Japanese gals. And what about the other 8 screenshots? They are instructions!! The existence of instructions for gyaru meiku in Japanese is proof that Japanese gals do care about makeup as much as she does!
Checkmate, all you smooth brains :)
Oh, and a sarcastic "maybe learn to speak Japanese before speaking for Japanese gals" send off. As if she didn't just extrapolated radical takes from 3 Japanese gals onto the entire population of Japanese gals - aka spoke for Japanese gals.
Right, that was exhausting. Now for palate cleansing - my take, based on what I watched, read, discussed, both on the Western and the Japanese sides of gyaru.
Certain conventions in gyaru meiku are definitely a thing. Heavy highlighter, fake lashes, bottom lashes, tareme (puppy eyeliner, "droop"), namida bukuro (aegyo sal, tear bag). Same with outfits: animal prints, bows, hibiscus flowers, etc.
However... the claim that Japanese gyaru all collectively agree that the only way to be a gal is by following very specific gal conventions has never been my experience.
There is galture.com, which states that modern onee makeup is simply a cat eye. But that's just an appetizer. I see all sorts of makeup in gyaru magazines - wispy lashes (Popteen), smokey eye (Happie Nuts), different types of eyeliner (Soul Sister). They all have one thing in common, emphasis on the eye. But that emphasis comes in all shapes and sizes. Not to mention the very oldschool, 1990s makeup where oftentimes gals didn't even use falsies.
The "GAL is MIND" chant literally came from Japan. Not "GAL is MAKEUP". Not "GAL is BROWS". "GAL is MIND". Usatani-aneki emphasizes that idea in each of her videos where she talks about what being a gyaru means.
Look at this lineup, at the variety of meiku. I'm seeing at least 2 gals who would be proclaimed "not a gal" by experts like the star of this post (missing bottom lashes, eyeliner is the wrong shape, brows too thick etc). And all these "proper" Japanese gals accept them into their community and even into this photo op? Mind blown!
One more, because why not. The rightmost one has pretty much nothing but a cat eye wing, and... is that a STRAIGHT BROW?!?!
But I must've pinched these photos from a Western source that has "tarnishing the purity of gyaru" on the agenda? I guess, if we consider The Japan Reporter (formerly Nobita in Japan) YouTube channel one of these. Nah, wait, that's just a native Japanese fellow teaching us gaijins about different aspects of Japanese culture, mainly through interviewing Japanese people related to each aspect. This video of his was my intro to gyaru, and hoo boy, am I glad it was.
One more because why not... word of mouth and anecdotal, but I'll add it. I'm hearing from a lot of Western gals who are currently in Japan that "gyaru mindset" makes you more of a gyaru than conventional makeup. Over there, you can be gyaru with any type of bold eye makeup, as long as your personality is upbeat and outgoing, as long as you chase fun, as long as "standing out" is more comfortable to you than "blending in", and if you happen to feel that your meiku is not the boldest, you can amp your appearance up with hair, clothes, accessories, nails, etc, and still be a proper gal!
OK, to close off - gatekeepers exist in Japan, as it does everywhere in the world, so I do not dispute that there are gyaru who assert "rule following" to be essential for being a gyaru. However, there isn't some Japanese gyaru hivemind that makes all of them, or even most of them, collectively agree on these "rules" stated by the few of them. If you hang out in the echo chamber of gatekeepers who happen to agree with you, I'm sure it begins to feel like that's how all of them are, like all of them agree with you. So, the verdict is...
There are many Japanese gals who, indeed, do not care.