Lovers Bruno Mars

{MONTAGE} Bruno Mars - Superbowl XLVIII Halftime Show from ThinkBreatheLive ThinkBreatheLive (TBL) helped more than 80,000 spectators at MetLife Stadium play a VIP role in the Pepsi Super Bowl XLVIII Halftime Show featuring Bruno Mars. Touchdown Entertainment engaged the creative shop to produce digital environments for America’s hallmark entertainment event, including a dynamic LED experience that turned the entire stadium into an immersive panoramic concert screen. The joint effort marked consecutive Super Bowl appearances for TBL after it produced content for last year’s halftime headliner and longtime client Beyoncé. Super Bowl XLVIII – the most-watched TV event in U.S. history – introduced a new twist: attendees wore specially designed hats equipped with LED technology provided by Montreal-based company PixMob. The hats were remotely controlled to collectively form a massive LED screen on which TBL’s media was projected. Creative Director Andy Jennison led TBL’s creative team. A musician himself, Jennison says Bruno Mars’ “music-first” mentality as a pop star inspired the visualization process. For instance, in designing the LED display for Bruno Mars’ big drum solo, he “used MetLife Stadium as a drum kit,” lighting up various sections representing the kick, snare, cymbals, etc. Tasked to visually enhance the live ceremonies and performances, as well as to electrify the fan-experience for millions of TV viewers, TBL worked closely with Ricky Kirshner, executive producer, Touchdown Entertainment, as well as independent creative director/choreographer Jamie King and Bruno Mars’ creative director/lighting designer LeRoy Bennett. TBL was also charged with creating Pepsi branding via the animated halftime show intro. Pre-visualizing large-scale content for MetLife Stadium presented the TBL team with technical challenges from the outset. They first built a model of the stadium in 3D compositing software. All of the content was then animated in After Effects and plastered on the model for testing.

Client(s): Touchdown Entertainment / Pepsi / Bruno Mars

ThinkBreatheLive:

Executive Producer: Kenny Pedini

Creative Director: Andy Jennison

VFX Artist: Ian Mayer

VFX Artist: Adam Yost

VFX Artist: Wes Townsend

VFX Artist: Fredrik Sundwall

Compositor: Eric Bigman

Assistant Producer: Sarah Nadeau