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If you are new to SEO, then perhaps you have heard about sitemap. However, what exactly does this mean and how important is it?Simply put, a sitemap is a list of all the important pages on your site. Sitemaps are maps for search engines such as Google which allow search engines to discover all the information about your site. Some pages may not be accessible through links but sitemaps allow search engines to see them.

Why a Sitemap is important?

It helps search engines crawl your website faster. Helps new pages rank higher and faster in search results. Increases the likelihood that all important pages are indexed. Improves website visibility and SEO.

Well-navigated websites are still crawlable without a sitemap, but having one makes it easier, especially for large or frequently updated sites.

Types of Sitemaps

There are mainly two types of sitemaps:

XML Sitemap: This sitemap is created for the search engine and consists of URLs which assist the Google search engine and other search engines in crawling your website.

HTML Sitemap: This is the sitemap which is created for visitors and assists in navigating to the page they need.

How can Create Sitemap?

A sitemap can be created through plugins such as Yoast SEO and Rank Math that can be used in websites developed through WordPress. Once the sitemap has been created, the next thing is to submit the sitemap through Google Search Console

An orphan page is a webpage that lives on your website but doesn’t have any internal links pointing to it. Visitors then can't find the page by clicking links from your website. They can only reach it if they have the direct URL or find it via a search engine.

Why Are Orphan Pages a Problem?

Orphan pages can cause some problems for your website:

1.Search engines may have trouble finding and indexing the page. 2.Visitors may never know what the content is. 3.The page is getting very little hits. 4.The page is isolated from the rest of the website and this can hurt your SEO performance.

For example, you write a great blog but you forgot to add it to your website’s blog section or menu. The page is there, but no one can find it easily.” That is a lonely page.

How to Fix Orphaned Pages?

The good news is orphan pages are easy to fix though. You may:

Link to the page from related blogs or service pages. Add the page to the navigation of your website or to the sitemap. Check your website on a regular basis for pages without any internal links. Keep your site structure clean and navigable.

conclusion

It is one of the fastest developing career choices in the modern world. There are many organizations which hire digital marketing experts as SEO Executive, Social Media Executive, Content Writer, PPC Expert, Email Marketer.

Some of the best companies that offer jobs for digital marketers are Google, Amazon, Flipkart, Infosys, TCS, Accenture, Wipro, Zoho, HCL etc. E-commerce organizations, IT firms, healthcare organizations, educational institutions and media organizations also recruit good digital marketers.