I hope you find what you weren’t looking for.

Yoko Ono and Arata Isozaki - Penal Colony, 2004

Don’t Bottle It by Stuart Watson

Venturethree’s Stuart Watson used his poster to argue his case against splashing out on bottled mineral water.

“Being born in Bolton in the north west of England, my character is a perfect blend of manliness and stinginess. My inability to understand why my southern counterparts pay for water is part-financial and part-environmental. 27m tonnes of plastic is used to bottle water worldwide each year all because one in five people are ‘slightly nervous’ or ‘too scared’ to ask for tap water. I say, man up and ask for tap.” 

WHY?

To produce a bottle of Fuji mineral water and air freight it from China to San Francisco via Fuji requires almost 7 times more water than it holds.

HOW?

Ohyo are taking tap water to the streets with their cool collapsible water bottle that slips into your pocket.