DEAR READER: AN ERA'S ERA
Taylor Alison Swift has been a global hit since 2010
Her broad artistic ability and wide range of talents set her apart from other artists in the industry. Besides singing and creating lyrical masterpieces, Swift can also be seen in movies and commercials throughout her career. In a recent 30-second commercial from Capital One, she can be seen sporting her different eras while promoting the travel credit card of Capital One. The advertisement showcases various benefits of using a celebrity to availing the travel credit card, such as 2x miles of travel and 10x miles on hotels for every purchase. The ad’s intended audience revolves around people who often travel for leisure or business and even the fans of Taylor Swift. Truthfully, the company did a fantastic job promoting their product since Taylor Swift has a global influence on different generations, and the release date of the commercial was timely since Taylor Swift also had rumors of her era’s tour at that time.
There are two sides to the coin regarding whether the product is good. The product is suitable for those who availed or plan to avail of this because a credit card can have various benefits that make life easier when used wisely. With the product advertised, it can benefit its users from travel benefits. However, When a credit card is not used wisely, it can lead to a huge liability that can bring people into debt. Additionally, for people who do not often travel, having a travel credit card is not the best decision since you cannot maximize its benefits. Generally, availing of this credit card is really up to the person’s interest— whether they use it for good and for what it is made of or make it a burden for them.
The advertisement uses celebrity endorsements as a primary vehicle for promoting their product. However, this ad does not directly imply that the celebrity, Taylor Swift uses the Capital One credit card. She only advertises the company and the product through the appearance of all her eras. In conclusion, this ad is effective, especially for people who recognize Taylor Swift and her impact. Additionally, this ad does not only benefit Capital One. It also benefits Taylor Swift because this was aired on October 2022, when news and rumors circulated about her “Eras Tour” concert and her re-release of her albums. With this in mind, I believe this is the reason why the ad became controversial on different social media platforms— because it caters to multiple generations: older generations for the credit card and Taylor Swift for the younger ones. Additionally, the uniqueness of the ad also tops other advertisements in the industry, which is why it is remarkable.
References Used
About Us | Capital One Philippines. (n.d.). https://capitalonecareers.com.ph/about.php#:~:text=Capital%20One%20is%20a20diversified,widely%20recognized%20brands%20in%20America.
Ray, M. (2023, April 24). Taylor Swift | Biography, Albums, Songs, & Facts. Encyclopedia Britannica. https://www.britannica.com/biography/Taylor-Swift#:~:text=Taylor%20Swift%20was%20born%20in,the%20next%20year%2C%20in%202004.
