lemon mirchi

With Facebook joining Nielsen’s Twitter TV ratings can they be more social?

Just read the news that Nielsen Twitter TV Ratings will soon become Social TV ratings as they team up with Facebook. Nielsen to use Facebook data to measure social Tv impact

Facebook data has always been in a walled garden. It has been a challenge to understand user behavior with respect to specific genres, brands, shows, events beyond a brand’s own page. Many of us dont even remember the number…

10 digital marketing trends that may shape2016

Every new year promises to be brighter than the previous one. While it could mostly be wishful thinking, here are the top 10 trends that may shape 2016. Marketing folks watch out! TREND 1: Rise of the connected consumer

2015 has been a fantastic year for digital media and marketing. Digital space is no longer niche. So we can stop calling digital as New Media. Facebook, Twitter, Google are as…

using Hashtags - 5 Myths busted

The Wimbledon 2013 social campaign that we created for Star Sports helped us bust a few popular…

Zor Lagao. Champions Banao.

The Brief.

Cricket is a religion in India, its followers are increasing but its viewership is…

Getting Social - Opportunities and Challenges for marketers

As Mobile is becoming the most important screen in consumers’ lives consumers are seeking more…

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Life of Pi 3D- Thunderous applause for a wonderful movie

I loved reading Yann Martel’s “Life of Pi”. It was a journey through familiar fantastica- magical,…

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Advertising in the era of Social television

Watching the idiot box used to be one of the most ‘anti social’ activities.  Television became the…

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Mcdonald's launches champions of play in Indonesia

Today Mcdonald’s launched an initiative to motivate Indonesian kids to play outside.

Objective :…

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Beyond microsites and games- interactive Ramayana

For those who have been bored with loaded microsites and pointless games to promote brands, here is…

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A "not so lean" Passage to India

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Coca Cola - Goodness Sharing Machine

Ramadan is a special time in Indonesia. Though Indonesia is a country with 85% Muslim population,…

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Minute Maid Pulpy- Pulpy Art campaign.

Last week we launched the Pulpy Art digital campaign for Minute maid Pulpy in Indonesia. The idea…

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Dersu uzala- The nature of a nature's man

“Dersu Uzala” Akira Kurosawa classic, shot in the siberian wilderness in the 70s. Story of a…

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Immigration drama. Crossing over reviewed

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Mcdonald's launches champions of play in Indonesia

Today Mcdonald’s launched an initiative to motivate Indonesian kids to play outside.

Objective :…

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