lem n

Raimundo Favacho, Patricia Ebner   |   http://pereiraodell.com

““B”, The Honey Cachaça stinger, co-founded by Formula 1 driver Nelson Piquet Jr. and friends, hit the market this month in Brazil. The visual identity and branding of the rum was created by the U.S. office Pereira & O’Dell.”

We believe our industry’s traditional art of storytelling should be combined (not separated) with digital’s ability to create experiences worth living on-demand. And with PR’s ability of generating free media. And Design’s talents to create images that last for decades… When exactly these things ended up getting separated, we don’t know. We are bringing them back together.

Saddle Lock. Simply swing down the seat post by pressing a button, its cut-away shape allows the real wheel to be locked without the need for additional locking accessories.