It’s a ‘F-R-E-E’ Jamboree City Weekend in Downtown Wheeling
Seven stages. Twenty-plus artists. One day. And a dream come true. Those are the details for the inaugural Jamboree City Fest that’s scheduled for this Saturday in downtown Wheeling. The Bridge Tavern, the Urban Collective, River City, Centre Market, Waterfront Hall, and Esoterica will stage acts on Saturday, and Nail City Record will host the kickoff on Friday night in the McLain Building. The performers? Regional and local, including Hoard & Jones, Matt VanFossen, Gage Joseph, Gregg Molnar, Adrian Niles Trio, Libby Adams, The Roadhog Band, and Luke Burkhardt. The promotion? That’s right, there was “KC the Horse” that strolled past all the venues in downtown Wheeling. “We have done our best to make the event as known as possible, and we’ve received a great response from what we’ve done on social media,” said Joe Beers, the general manager of the Bridge Tavern who is one of the three of the Jamboree City founders. “And we’ve attracted a lot of engagement to our posts and videos – like 300,000 people have watched our videos. “They’ve looked, they’ve liked, and many have commented,” he explained. “It’s been a pretty huge outreach, and our local media outlets have been helping us, too. We’ve distributed flyers, and we’re going to have yard signs out there, too, so we hope people realize the level of entertainment that will be around town (this Saturday).” The music will begin at noon at River City, one of the seven participating venues this year. When brother Mike and Doug Carl purchased the Bridge Tavern and initiated a massive renovation project on the corner of 10th and Main streets, they expressed their wish for similar projects in the downtown area. Beers recognized the Jamboree City events as a glimpse into that future. “When Mike and his brother first bought the Bridge, one of their hopes was that others would do the same things they’re doing, and this Jamboree is an example of how that’s been happening. These venues have been live entertainment for years, and it’s turning downtown into something new,” Beers confirmed. “They want it to be every day and not just one day, but we feel the Jamboree is a good start. “And Mike (Carl) has been super helpful in this whole process just because he knows so many people from a lot of our sponsors, and he’s helped us get our foot in the door with a lot of people,” Beers said. “It’s the sponsors that are making all of this happen, so we appreciate his help tremendously. When we first asked him if he’d help, his immediate reaction was, ‘Just tell me how I can help.’ So, he answered all of our questions.” There will be 20-plus artists performing at seven different venues. ‘Twas the Week of … Remember the videos of those two “elves” running around downtown Wheeling so they could scavenger hunt “hidden” presents? Yeah, that was Nick Provenzano and Peyton Bourgeois, owners of Outdated Threads in Centre Market and Two Times: Clothing & Collectibles, respectively. The two entrepreneurs shot and produced those videos as a promotion for their retail shops, and to brighten the holiday season with a little unexpected “WTH”. “We were talking one day, and me and Peyton knew we wanted to do something for the holiday,” Provenzano recalled. “We were spitting ideas at each other, and I said as a joke that we should be elves and Peyton loved the idea. He said, ‘Nick, we have to do that’, and I said no way. The next day, we’re buying elf costumes. The Adrian Niles Trio will perform during the afternoon at River City on the corner of 14th and Main streets. “We just hid presents around the city and the reaction to it was pretty hilarious,” he said. “We heard about it from a lot people, so that’s why we’ve marketed (the Jamboree) the same way.” Even though Provenzano and Bourgeois did not include any in-your-face-shop-here-now messages, the grassroots digital marketing reached all demographics on the most popular online platforms in the Wheeling area, so, of course, the duo dared to continue. “So, after Christmas, Nick planned a bar crawl for St. Patrick's Day, and yeah, we promoted it a little bit, but we really didn’t expect much more than some of our friends to show up,” Bourgeois explained. “But when we showed up to the Bridge, it was packed with people of all ages wearing nothing but green. So, when we saw that, we decided we would try something with music. “Once we got started, we realized there was a lot of interest, and it started growing from there,” he said. “So, we’ll have seven locations and 20-plus bands and performers on Friday and Saturday with the bulk of Jamboree City shows on Saturday starting at 11 a.m. at the Bridge.” The Bridge Tavern is one of seven venues that will feature live music ‘Jamboree’ = Wheeling Although not one of them is Friendly City native, they know the history. Provenzano hails from Brooke County, Bourgeois was born and raised in Louisiana, and Beers is a native of the Monroeville, Pa., area, but since moving to Wheeling they’ve learned what “Jamboree” means to the region. “I’ve researched and realized how important live music has been in Wheeling with the Jamboree USA at the Capitol Theatre on Saturdays, and all of the bands that used to play in a bunch of places around downtown Wheeling,” Bourgeois explained. “And, of course, there was Jamboree in the Hills for a lot of years, and some of the biggest stars in music played there for a lot of years. Nick, Peyton, and Joe were guests on the "Novotney Now" radio program on River Talk - one of the frequencies that's part of The River Network. “So, that’s one of the reasons why we named this event ‘Jamboree City’,” he said. “Some of the music might be different than it was back then, but it’s clear that the people in this area love live music and they’ll go out to the shows. People asked us early on if it is a country festival, but it's the furthest thing from it.” And it’s F-R-E-E. The donations gathered from sponsors – including what LEDE News has contributed to the event – will be utilized to cover all expenses, including the compensation for the artists. LEDE News is one of many sponsors who donated funds so there would be zero ticket prices or cover charges involved with the inaugural Jamboree City. So, Provenzano, Bourgeois, and Beers wish to reiterate that, when a patron visits the Bridge Tavern, the Urban Collective, River City, Centre Market, Waterfront Hall, and Esoterica this Saturday, their admission is FREE. “It’s the biggest thing we want people to know is that this is a 100 percent free event. There is no ticket cost. There are no cover charges to get into any of the venues,” Bourgeois reiterated. “We just want people to come down, eat and drink, fill the streets of Wheeling, and shop local while you're here. “That’s right – we’re not selling tickets, but there will be a merch booth so people can get something if they want,” he said. “So, buy your food, your drinks, and whatever else, because the music is free thanks to those who have supported our first year of Jamboree City.” Read the full article








