The 10 Most Popular Marketing Automation Campaign Examples
I suppose we can agree that we all strive to gain email opens and link clicks. These are the first steps toward higher sales and revenue in email marketing.
According to the Epsilon Email Institute, automated email messages generate a 70.5% higher open rate and a 152% higher click-through rate than standard marketing messages.
In this post, Iām going to share with you the 10 most popular email marketing automation campaign examples, and how you can create them for your business.
How To Set Up Email Marketing Automation Workflows
If you are entirely new to this topic, email workflows need to be set up using email marketing automation software.
In Automizy, you can create personalized and automated email workflows that can get triggered when a contact:
You can also set up personalized automations based on the information you collect about your contacts.
Personalization is done through custom fields (aka merge tags) and contact tagging. Both allow you to use the additional information about your contacts so you can send even more targeted messages and offers when the time is right.
You can put custom fields into your emails like {{firstname}}, and when the email is sent, this {{firstname}} will be replaced with the first name of each recipient. Of course, you need to have your subscribersā first name in your database for this to work. You can do this with all types of data, so you can get as personal as youād like.
You can use contact tags to label your subscribers based on their behavior.
You can add tags manually to an individual contact or a group of contacts. Also, you can add them automatically using the āAdd Tag to contactā in the Visual Automation Builder.
There are two types of contact information, behavior-based information, and data provided by your subscribers themselves.
One type of the behavior-based information is meta information you add to your subscribers. Such as: downloaded a specific ebook, is getting educational emails of your course, became a lead, paid, and more.
Letās thrust forward into email marketing automation and go through more email marketing tips and learn about the most popular automated campaigns.
General Email Marketing Automation Tips
To avoid spamming your subscribers create a tagging action that puts an āactiveā tag on the contacts when they start on an automation.
At the end of it, create a tagging action that removes this āactiveā tag from the contact.
Next, make sure that you exclude all the contacts who have the āactiveā tag from the segments you send out newsletters or any other broadcast email too.
If you have a role in sales, business development, marketing, or PR, the chances are that you send a lot of emails. If done well, outbound emails can be extremely effective in acquiring new customers, increasing sales or establishing key partnerships.
And you donāt want to feel like talking to yourself. Part of acquiring customers and partners depends on the email replies and conversations.
To get some more replies from your subscribers is to include a plain text email.Ā As Marketoās research showed:
You can ask about their reason for the subscription, feedback about the content or the product.
Itās best to include these type of emails at the beginning of automations (2nd or 3rd email) when your subscribers still have that early excitement.
Start the subject line with āFwd:ā and personalize it with the subscribersā first name.
You can do this by adding the {{firstname}} custom field. In this case, your subject will be something like Fwd: {{firstname}}, glad to have you with us. In the recipientās inbox, itāll look something like this: Fwd: John, glad to have you with us.
Write it like you would write a regular email to a friend a colleague, use a casual tone.
State that their opinion, feedback is essential and that youāre expecting their reply.
To really sell it include something like this to the end of the email:
Depending on your industry and brand tone you can also use emojis in emails to make your emails more friendly and personal.
When implementing email marketing within your business, avoiding the spam filters and engaging your contacts is a priority to get started correctly.
Now, before we go through any campaign example or template.Ā Do you know the difference between drip campaigns and other email automations?
Drip Campaigns VS Automations
Think of drip campaigns as linear email sequences, where you send a pre-written set of messages to leads, customers or prospects over time. All contacts are treated the same, receiving the same kind of content.
However, automated email marketing campaigns can get much more sophisticated. If you want to send personalized emails based on someoneās behavior and actions, you have to use conditions. Conditions can be things like:
Based on the conditions you can trigger more relevant messages that bring the lead further down the customer journey and towards a sale.
All drip campaigns are automations, but automations with conditions cannot be drip campaigns.
Enough with the introduction; letās get on with the 10 most popular email marketing automation campaign examples.
Save time creating automations. We released workflow templates called Automation Blueprints in Automizy. Get started for free!
1. Engage Your New Blog Subscribers with a Welcome Drip Campaign
Greet your brand new blog subscribers with a welcome drip campaign. Itās your chance to take advantage of the early excitement and curiosity of new email subscribers. It is a must.
A welcome email campaign is great because:
In the first email of your welcome campaign, you should introduce yourself or your company.
Talk about the history of your brand. This lets your subscribers take a peek behind the scenes.
Also in the first email, you should ask a relevant question and request a reply. This is a great way to engage your new subscribers. Also, you can gather valuable feedback about your content and product, which you can use to refine your marketing automation strategy.
Someone signed up for your newsletter. You converted a blog visitor to a subscriber. That means they are really interested in your content.
But over time that interest will start to fade, so you have to build on this initial momentum.
That approximately 75% of users expect a welcome email after signing up? Also, 90% of users go cold after 1 hour. Donāt spread the emails in your welcome automation too far apart.
This lets you keep your subscribersā engagement and interest up for a longer time.
Most of your newsletter subscribers are only familiar with your newer blog posts. So sharing your best pieces in your welcome drip campaign is a great way to showcase some of your older work.
Nowadays, an email subscription is a big commitment compared to social follow.
So, after youāve introduced yourself and provided value, ask them to follow you on your socials.
How to Build a Welcome Drip Campaign
Your trigger for an email marketing drip campaign can be a form submission.
Then create two tagging actions. The first should put an āactiveā tag and the second a āblog_subscriberā tag on the contact.
After that, create an email sending action with your welcome email.
Put a waiting period of 1 day and then include your second email with one of your most popular blog articles.
Repeat this process for a couple of times, but increase the delay to 2 days. You donāt want to annoy your users with too frequent emails.
In the following emails include articles that have the same topic as some of your gated content.
In addition to the link to your blog posts, link to the landing pages of your gated content. This a great way to segment your subscribers based on their engagement level. If visitors opt in for one of your lead magnets, itās a clear indication that they are interested in your content.
Iād recommend using about 3-5 emails in a welcome campaign.
Blog Subscriber Automation Email Examples
The best way to learn about drip marketing campaigns for is to see an actual successful blog welcome email campaign sample.
This is an example from HubSpot, an inbound marketing and sales software that helps companies attract visitors, convert leads and close deals.
The first email is sent when a visitor subscribes to their blog:
A warm welcome where HubSpot put the email subscriber in the scene so the contact set the right expectations toward their email marketing drip, and learn a little about what he or she will receive in the next days.
A few days later, they share more content and articles in the second email of the sequence:
Here is the last email of the campaign, and I will share with you the secret behind this:
Based on the interaction of the contact with this email, the next emails and content can be optimized according to the preferences of the subscriber.
If we look closer to HubSpot email templates, we can tell that the first is a basic welcome email. The second, providing blog posts on the topic of social media. However the third is about driving traffic.
The trick is if a contact reacts positively with the social media email, HubSpot can send social media related offers to those contacts who are qualified based on the data collected from the automation campaign.
Alternatively, if your welcome contains vital information you want your subscribers to see you can create and automation to resend your welcome email with a different subject line. Check out this video on how to create a campaign like this in Automizy:
Letās continue and check another sample of our marketing automation campaign examples.
2. Maximize Targeted Leads With Lead Magnets
Lead magnets are a crucial part of a high-converting lead gen funnel. But if you just collect email address and then send the download link in the first email, youāre not taking full advantage of your lead magnets.
Create an automation for each of your lead magnets, where you share additional resources on the topics covered in them.
The first email in the sequence must contain the download link to the lead magnet, and I recommend adding a brief introduction to your brand.
In the following emails, you should provide some more material around the subject of your lead magnet. These can be blog articles, white papers, podcasts in the same topic as the gated content your subscriber downloaded.
Write some teaser sentences in the emails and put a call-to-action with a link to the content. Get ideas for your lead magnets with these 39 lead generation examples.
Lead Magnet Follow-up Email Examples
Here is an example from Conversion Rate Experts, a leading agency for conversion rate optimization.
Their website visitors are offered a collection of free resources as a lead magnet for an opt-in, which you can see in the following screenshot:
Right after a visitor signs up, a first email is triggered to be sent.
The first email will introduce the promised free resources:
Clicking the CTA button on the email, the newly acquired contact will get to download the CRO Toolkit.
It doesnāt end there. A few days later, they share more content and articles in the further email of the sequence:
As mentioned in the email subject, Conversion Rate Experts tend to send 10 emails containing free resources and tips. That is what I call: treating their leads right.
But after the 10th email, they trigger a sales email to be sent where they offer their CRO services:
I like that Conversion Rate Experts set up expectations for their contacts mentioning the number of emails that will be sent in the subject line. Also, I admire how they make sure that contacts pass from a website visitors, to a marketing qualified leads, and all the way to sales qualified leads.
As you create your automation campaign pay attention to the order of your emails. Think about these automation examples as mini funnels; you should provide a great user experience.
Also, make sure youāre gradually building up to your sales pitch in your emailsā strategy. Include your actual pitch in the last email of the sequence, but it shouldnāt come out of the blue.
Lead Magnet Follow Up Drip Campaign Example
This is the actual drip campaign we use for following up with leads who downloaded the Ultimate Lead Generation Cheat Sheet.
As you can see on the picture, this marketing automation workflow will be triggered when a contact gets the āleadgencheatsheet_hookā tag.
I choose a tagging action as the trigger because people can opt in this campaign from multiple places: forms on landing pages, different popups, slide-ins, etc. And when people fill out either of these forms, they get the āleadgencheatsheet_hookā tag thatāll trigger the drip campaign.
Once again, create a tagging action that puts an āactiveā tag on the contact.
After that, create an email sending action with your welcome email containing the download link to the lead magnet the contact opted in for.
Put a waiting period of 2 days and then include your second email with some general articles on the topic of the lead magnet.
In the following emails include articles that revolve around the same subject as the specific lead magnet. But, gradually dive deeper into the topic with a more advanced material.
Just like with the welcome email campaign, Iād recommend using about 3-5 emails in a lead magnet follow-up. Donāt forget about your sales pitch and make sure it doesnāt come out of the blue.
Save time creating automations. We released workflow templates called Automation Blueprints in Automizy. Get started for free!
3. Attract Leads Through an Email Course Campaign
An automated email course campaign is another example of a lead magnet you can use, and it has some clear benefits:
Choose a topic based on your industry. You can check out the performance of your blog articles, make a list of the most popular ones and figure out a topic.
Before launching itās essential to set goals for your email course drip campaign. If youād like to improve the efficiency, later on, youāll have to dig deeper into your data.
In this case, your most important email marketing metrics will be the open rates of emails individually and the overall open rate of your drip campaign.
The next step of your strategy is to write the emails which will make up the email course. Generally, most email courses contain about 5-7 emails.
Figure out how many emails your course will contain based on your topic and audience. Plan out when youāll include your sales pitch to have the highest impact.
Digital Marketer, a premier online community for digital marketing professionals, created a fantastic email course drip campaign on how to double business sales.
Visitors opt-in onsite and leave their contact details on a landing page to receive the lessons of the course.
Email Course Drip Email Examples
The first email of the drip campaign is the following:
So the first email of the campaign is sent 2 days before the course starts. On the day it starts the first email fires, and each lesson of the course is sent in a separate email, on different days.
Here is how the email of lesson 1 looks like:
The drip campaign goes on sending one lesson per email, reaching 6 lessons for the whole campaign.
Making your idea and vision about your email marketing automation campaign, a reality is not a hard task. Letās go through how to set up your email course drip campaign.
Setting Up an Email Course Drip Campaign
An email course is just a specific, entirely email-based lead magnet. So, itās likely that people can sign up for it on different sources.
Thatās why the trigger for this campaign is again a tagging action. The sequence is triggered when someone gets the āmini_email_courseā tag.
This is the actual workflow of our email course called Triple the Value of Your Email List.
Start with a welcome email containing an outline of the course and the first lesson. Send this email immediately after the sign-up.
In the outline of the course include the topics youāll cover and the number of lessons with a clear schedule. So your subscribers will know what to expect and when.
Then, depending on the number of emails in your course set up the automation campaign so that an email is sent out daily or at least one in every two days. This is how our email course automation continues:
After you selected the trigger and a tagging action with the āactiveā tag all you have to do is create email sending actions for every email in the workflow and waiting periods in-between them.
4. Sales Pitching in a Lead Nurturing Campaign
You created an excellent follow-up automation campaign for your lead magnets. You even built up to your sales pitch and included it at the perfect time. But, some of these leads have not converted into customers.
They want to weigh their options and need more convincing to before going with you.
To increase your chances of converting these captured leads, youāll need a lead nurturing workflow.
The purpose of this campaign strategy is to further educate the prospect, build awareness of your organization and products, and build trust. All this makes it more likely that the lead will end up buying from you.
Lead Nurturing Automation Email Samples
I wonāt let you go without an example, hereās a lead nurturing email campaign we created at Automizy.
Our leads opt-in on the following landing page showing their interest in receiving our marketing automation challenges report.
Here is the first email we triggered to be sent to our newly acquired leads.
Obviously, the first email content is around the topic of our lead magnet, a short intro and appreciation, a button to download the report, and at the end of the email, we briefly build a sales pitch about our email marketing automation solution.
Two days after the first email, a second educational email is sent sharing educational resources in a friendly way.
At this point now we believe that we built a friendly relation with our leads, and it wonāt feel pushy or annoying to send a last third email with a sales pitch.
That is exactly what has to be done in order to get your leads from the top to the bottom of your sales funnel.
You can tell that in this third email we share with our leads a guide on how to implement email marketing automation with a clear CTA button to start a free trial on our software.
This way, we make sure that our leads consume our content and also the product at the same time.
The key is to provide value first to have better conversions within your sales funnel.
After looking at the emails, letās look at how the automation flow is set up, so you can recreate it for yourself in no time at all.
Build a Lead Nurturing Workflow
Once again the trigger will be a tagging action. This drip campaign is triggered when a contact gets the āMarketingAutomationReportā tag. After that, the contact gets the āactiveā tag, as usual, accompanied by a āLeadā tag.
We created 3 emails in this campaign example, with a well-placed waiting period between each email so out leads digest our content before we get to the sales copy.
Most lead nurturing workflows consist of 3-5 emails. These emails reference the original lead magnet that led to the initial conversion and should contain call-to-actions to other offers.
Start with different lead magnets, provide download links, webinar links in your first email depending on your lead magnet, and in the last email, you can offer a consultation or a free trial.
Save time creating automations. We released workflow templates called Automation Blueprints in Automizy. Get started for free!
5. Increase Conversion With User Onboarding Campaign
Letās say the campaign examples we already mentioned are working perfectly and leads are signing up for your services.
However, after they sign up, they do not return.
You have to keep the users motivated, so they stick around to see how they can get value out of your product. For this, you need a user onboarding email automation campaign.
This first step to create a fantastic onboarding automation campaign begins with a goal.
Discover your products āAha momentsā. You want the new user to experience these, so these are your goals. Find all the obstacles preventing the user to reach these. All these will help you in writing the email copies and setting up a better automation campaign.
For an excellent user onboarding email, youāll need a strong value proposition. One that has to remind them of their original goal and should be benefit oriented.
Great onboarding emails focus on the challenges of the users and the solution to these challenges.
Onboarding Email Examples
One of my favorite user onboarding campaign examples is an older one from Netflix. Users opt-in on the signup page and start their trial period.
The first email of the automation campaign looks like the following:
There isnāt much content or fancy design elements. Just details related to the account, and a bright red call to action to start watching shows on the platform.
In this second email, Netflix promotesĀ its apps for mobile and tablet users, giving the users more options.
You can see below, no sales yet, just more value.
The same applies to the 3rd, 4th and 5th email of Netflix email marketing automation campaign.
More value for the user without any sales copy or sounding pushy. I admire this kind of copy.
As the sequence continues, a trial expiration reminder is sent a couple of days before the trial period ends.
When receiving the email reminder, the user has to make a choice: whether to sign up for a paid Netflix account or cancel the subscription.
If users cancel their account, a last email of the automation campaign is sent:
This email is confirming the cancellation, but they put a clear call to action button for those who might change their minds during the next days.
Going through this campaign of Netflix, you can see the flow and the funnel of their email marketing automation campaign.
Itās smooth, clear and gives value. They put the contact in a well-designed customer journey.
As I mentioned, during onboarding you have to keep the user motivated. One of the best ways to do that is a positive affirmation. Rewarding users for their actions is essential to building habits.
Congratulate users when they reach their goals and then encourage them to take the next step which can help them discover even more value in your product.
Create a User Onboarding Automation
This is the first part of the actual user onboarding automation we use at Automizy. Itās triggered when a user gets the āFREE_TRIAL_STARTEDā tag. Ā
Send an email right after the opt-in. It should be a general welcome email. Highlight the benefit of your product, show appreciation, and offer support.
Depending on the nature and the complexity of your product you can send an email a couple of hours later where the new users can book a strategy or a demo call. Include a summary of the call, so the users know what to expect.
This is a perfect opportunity to include a plain text email asking for the reason for signing up. You can include another question like what is the most critical challenge they want to solve with your product or something along these lines.
The timing and structure of your user onboarding email automation depends on:
1. The length of the free trial period
With a 7 day free trial period, you can send an email almost every day.
However, if you try to do the same with a 30 day free trial period all you do is make sure you wonāt convert anybody to a paid customer, and your emails will be marked as spam.
2. The number of Aha moments
Iāve already mentioned the Aha moments and their importance. The primary purpose of an onboarding automation is to make the users experience these.
Your onboarding emails should contain all the necessary information that lets the user get the most out of your product. This will happen only when you create the perfect experience within your email marketing automation campaign.
In our onboarding sequence, we segment our trial users based on their behavior both with emails and the app.
After the first email sequence, thereās a condition. Users go on the āYesā branch if theyāve uploaded contacts into the platform.
If the user didnāt upload any contacts in the first 3 days of the trial, they continue on this branch.
Later there are even more conditions that check if users have upgraded to a paid plan.
Ā Create this workflow in Automizy or use one of ourĀ Automation BlueprintsĀ to save time. Get started for free!
6. Increase Average Order Value with Up- and Cross Selling Automations
It is a universal need to sell more. Have you ever heard a business owner say: āThatās enough.ā? Didnāt think so. When it comes to sales, too much is never enough. Thatās what we are getting to in this automation campaign example.
Just because some have already purchased, you shouldnāt stop the communication. Primarily if you sell different products and/or services. This is where cross- & upselling techniques come handy.
In case youāre not familiar with these words, up-selling is a sales and marketing technique where you convince a customer to purchase a more expensive item. The objective here is to increase the average order value.
Cross-selling is another way of increasing your sales by suggesting an additional product to a customer, for example, if you have a booking website and customer booked a flight, you can propose an insurance package, transportation or a hotel.
Use upsell automations to upgrade or upsell your existing customers. Take a look at what theyāve purchased and then tailor your offers based on that.
Tag your contacts based on the product/service they have purchased. Then trigger a different automation recommending other product or services that complement what theyāve already bought.
Up- and Cross Selling Automation Email Samples
As an example, Vimeo had success with this remarkable upselling email marketing automation campaign.
Right after you sign up for an account, and start using a Vimeo Pro paid account you receive the following email:
The welcome email is followed by an upsell email, to make the users upgrade their account with more features and storage.
Even though the contact receiving the upgrade email is already a paying customer, great marketers never miss the chance to increase the order value regularly with cross- and upsells.
It doesnāt even end there with an upgrade of storage, a few weeks later another email of the automation campaign is sent with more opportunities of upselling:
Look amazing huh? Want to create a similar automation campaign for your business? Letās see how itās done.
How to Build Cross- and Upselling Automations
Tag your existing customers with the name of the product theyāve already purchased.
Each of these tags will trigger another automation where you offer related products and/or services.
However, I donāt recommend blasting a new customer with other offers immediately after purchase.
So after the āproductnameā tag triggers the automation, I recommend putting in a waiting period of a couple of weeks, maybe even months. Of course, this depends on your industry and especially on the length of your sales cycle.
After this waiting period, create an email sending action where you mention the personās previous purchase and describe the benefit of the new product/service you recommend.
If you have other related products, you can include those in future emails.
I recommend spacing the emails a bit more than with previous workflows (3-7 days).
In the final emails, Iād suggest offering a discount as a final push to make a purchase.
7. Improve Customer Experience
Most businesses today have a customer success or service team. Itās the place where you can provide help for your customers, answer their questions or concerns, receive complaints and feedback. Itās also useful for your sales performance and customer satisfaction.
But what does this have to do with email marketing automation?
Customer Satisfaction Email Campaign Example
I will let SquareSpaceās email campaign example answer this for you.
At SquareSpace, when a customer service ticket is closed, they send out a triggered email asking the customer to take a survey to measure the quality of the assistance they received. Here is the email example:
This kind of email tells your customers that you care about them and the quality of service you provide.
Afterward, you can follow up your first email with a thank you note if a contact took the survey, or if you pay a lot of attention to your customersā opinion, I recommend you send another email with a different subject line, for contacts who did not open your first one.
Building a Customer Service Follow-up Automation
As mentioned in the example above, your trigger is when a customer or lead contacts your customer support team.
You can do this with contact tagging, where you can plug a ācustomer-support-contactedā tag to contacts who issue a complaint or a ticket.
It is best to leave a 1-day delay before you ask for their feedback and send them your survey. If a customer support ticket is closed today, trigger the email automation to start after a day.
Another tip when setting up such a campaign, resend your first email with a different subject line for those who did not open it. You donāt want to leave a customer feedback behind.
40% is the average email open rate most marketers get. So when you resend the email to the other 60%, of that 60%, usually 15% open the 2nd email.
Which means that instead of the original 40% open rate you have the opportunity to go up to 49% open rate.
That is a 22.5% increase with just a minute of work.
8. Bond With Contacts Through Milestone Emails
Another method to show how much you care about your leads and customers is to reach out to them on special occasions. It can be a holiday like Easter, Christmas, New Yearās Eve, or 4th of July for your US contacts. Get ideas for your Christmas email campaign with these 11+ examples.
You can take it even further and trigger a campaign to be fired on the birthdays of your customers.
Automated Milestone Email Sample
That is what Peak Spa And Wellness have done in the following email example:
Wendy mustāve felt special on her birthday, and that is exactly how you are supposed to make your subscribers feel on their birthday. They are going to remember you for a gesture like that, and probably might even tell a friend or a family member about it.
Letās see how to get it done and make your contacts feel like family.
Build a Milestone Email Automation
Trigger an email to be sent on a specific milestone, special holidays or contact birthday to spice a little bit the relationship with your prospects and customers.
Here is how it would look like on Automizy workflow:
So the trigger is the birth date of the contact, based on that trigger an email sent to wish the subscriber a happy birthday. Itās important to offer a small gift within the email, something like a discount.
After the birthday email, I recommend you insert a waiting period of 2 days to check on who clicked on the gift link and claimed it. If someone claimed the gift, you could send a follow-up email.
For those who did not click the gift link on the birthday email, you can offer them a second chance to claim it.
Create this workflow in Automizy or use one of ourĀ Automation BlueprintsĀ to save time. Get started for free!
9. Re-engage Prospect With Qualification Campaign Ā
People subscribe to your email list because they expect value each time they see a new email from you in their inbox. But as time passes this early excitement fades, and so does the engagement rate of some subscribers.
The opens naturally trail off and clicks fade away over time. Youāll find some subscribers who are not the right fit for you at all, but many of them can be won back.
This is where a re-engagement automation comes handy to help you qualify your email list, keep the engaged ones, re-engage the ones you might lose and identify those with the lowest engagement rate.
Letās take a look at how to create a similar automated campaign example.
Build Re-Engagement Email Automation
A re-engagement campaign is a second chance for you contacts to react to your emails and show a sign of interest for your business.
So the automation workflow for such a campaign can look like the following example:
Mainly an article or any great piece of content you have is sent on a first email. Next, insert a 3 to 5 days waiting period to leave your contacts some time to open the email.
Based on your contacts interaction you place a condition, if a contact opened the first email, activate a contact tag āEngagedā for it. These are the contacts you can send emails to later on.
If not, you offer your contacts a second chance to interact with your business, which a second email.
The same automation rules apply for the second email as well, you insert a 3 to 5 wait period, and afterward, you check who opened the email.
Another āIfā condition applies. Those who opened the email get the āEngagedā tag, those who did not open get the āUnengagedā tag. Exclude the people who have the Unengaged tag from future campaigns or delete them if you prefer drastic measures.
You can be more generous and offer a third chance for your contacts, but I believe that 2 emails are enough.
Engage your leads on- and offline! For example, with a post-event follow-up email campaign.
10. Close Deals With The Prospects You Meet At Events And Tradeshows
Being visible online is not enough, your leads see you online, but did they have the chance to meet you in person and have a quick chat?
Attending offline events such as trade shows can help you generate leads. By that, I put the emphasis on opening new opportunities and areas of expansion.
Featuring a special offer or discount for trade show attendees is a great way to make the jump and encourage people to use your product or service.
Thatās when the magic of email marketing automation applies.
Letās say your booth attendeesā at the tradeshow filled a lead generation form showing interest in your business, and you offered them a VIP discount.
What is the point in here?
The point is launching a simple email automation campaign to be sent after the event is over, reminding them about who you are, and proposing your VIP offer.
This lead generation strategy is mostly used by B2B businesses; it always proved to be efficient in putting contacts into a clear sales funnel and driving sales.
Letās see how to create one, and learn about tips & hacks you can use in your automation campaign.
How to Build a Post-Event Email Automation Campaign
When you upload the leads you generated to your email marketing platform, apply a contact tag with the event name. This tag will be the trigger for your campaign, so itās exclusive for those who attended the event.
Use plain text email in your first email, make your leads feel like friends. Thank them for showing up at your booth and spending some time chatting with you.
Your first email is mainly about appreciation, and it is recommended to be sent the next morning right after the event.
Trigger your second email to be sent 1 day later, presenting them the discount or offer you promised them at your booth. Apply some conditions for those who did not open your second email, or did not click the offer link.
Here is how the automation workflow would visually look like:
Building a post-event email marketing automation campaign wonāt take longer than 20 minutes, and those 20 minutes can generate salesĀ for your business.
Those contacts have already had a chat with you in person, donāt leave behind any chance to convert them into customers.
There you have it: the most popular email marketing automation campaigns with examples. We talked about their advantages, what type of content to include and what to pay attention to when you set them up.
Email marketing automation is a road that you want to pave for your leads and customers. A road made of the steps you want them to take, the information you provide them with.
Think of it this way when you are creating your email marketing automation campaigns. You donāt want your contacts to get lost. Put them on the right track.
All the automation flow screenshots are from Automizy. We make it easy for you to get started with email marketing automation, to help you maximize your conversion rate from your email campaigns. If you donāt have an Automizy account yet, you can register for a free trial right now and try these examples for free.
Save time creating automations. We released workflow templates called Automation Blueprints in Automizy. Get started for free!
Iām the Head of Marketing @ Automizy.
I started out in the marketing startup world right after graduation and since then itās been a blast to navigate in these waters.
After work, I love playing basketball and traveling.
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