Capital Campaign Year 1: What Iâve Learned
(artist-design donor recognition wall by Zabel Acres at SpringBOX - donât you want to see your name up there?!)
When we were at the very beginning of this project, I reached out to a lot of people for advice, resources and counsel (including these super helpful posts by Nina Simon about the MAHâs capital campaign and project, which I read multiple times.) Iâve carried a lot of that advice, and other great advice from colleagues and friends with me during this project. Now we are about two years into this project to turn a vacant used car dealership and parking lot into an amazing community centered creative space and a year into the capital campaign to raise the money to make that project possible. Weâve raised $3.5M of our total $5.75M goal, 6,000 people have already used the space and weâre ready to start construction on the renovation. And Iâve learned A LOT. In the hopes that this will be useful to other folks tackling building projects, capital campaigns and other big visions, Iâve tried to document some of what Iâve learned so far.
Money is complicated
People have a lot of feelings about moneyâfeelings that are cultural, rooted in family, privilege and emotion. WE NEVER TALK ABOUT THESE FEELINGS, so most of us assume the way we feel about money is how everyone feels, or that it is how everyone should feel. Sometimes people have a very specific way they want to be asked (or not asked) for money. This campaign has challenged me to examine some of my feelings about money and taught me never to assume that I know how someone else feels. All the things that are complicated about fundraising on a normal day (power dynamics, inequitable systemsâŚcapitalism) are amplified by a capital campaign.
You need help
Youâre going to have to ask for help. The only way to get from zero to a big campaign goal, or a vacant building to a new space is with a lot of people helping. Sure, you need money and youâre going to have actually ask people to give it to you. Honestly, I still kind of want to run away at the end of the tour so I donât have to talk about money (see feelings about money above.) But you also need a lot of other things â connectors, advocates, cheerleaders, and strategizers. You also really need people who believe in the project. Make a list of your favorite people and ask them for help. So many people stepped up and in this year to help make this project happen in so many ways and I am so grateful.
Buildings are tangible
After 14 years of raising money for something that doesnât fit perfectly into anyoneâs box, Iâm used to doing a lot explaining and framing. So itâs been a fun surprise that this project is really legible and doesnât take a lot of explanation. Thereâs something really powerful about being able to say, âImagine if this parking lot was green space or an ice skating rinkâ or âImagine if this garage was an artists marketâ Being a part of building something tangible and permanent is really exciting.
Trust is joyful
The best thing about buying a building that was useable is that we could use it â and so could other people. Opening up this unloved car dealership to 200 community groups and over 6,000 people over the last year taught us so much. It taught us that the âdoor to nowhereâ was actually a great DJ booth, that our community urgently needs open, flexible space, and that organizers, artists, activists, and leaders can gain a lot by sharing space and ideas. It also demonstrated that we can and should trust our community. These 200 groups mostly let themselves in, cleaned up afterwards and tended the space with patience, creativity and joy. This constant flow of people provided the fuel for the last year â for the campaign, for planning the project and for me, personally, to keep going. Whenever I was tired, or anxious, I could visit the space, or even just look at the booking calendar and see an amazing array of beautiful work happening in the building and it gave me the push to keep going.
Urgency is powerful
Whoo boy. We financed the building purchase, which means we took out two big loans. We used our entire R&D fund to create a pool of money that would cover the mortgage payments on these loans for 18 months. (Ask me more about the very cool details of the way this worked at a cocktail party â Iâm super fun!) The huge advantage of this structure is that it ensured that the loans wouldnât impact Springboardâs operations and programming budget. The adrenaline creating part of this structure is that when we signed the closing documents we essentially set a race clock for 18 months. In order to not to incur longterm debt (which we are determined not to do) and keep the project on time, we had exactly 18 months to raise $3.5M. Someone recently compared this to creating a capital campaign version of the movie âSpeedâ, and that feels pretty accurate. There was no âquiet phaseâ, there was just pedal to the floor. And a lot of waking up in the night worrying. Thanks to my friends, family and colleagues for talking me through a lot of anxious moments.
Have a well researched plan and then let it go
We started with a good solid budget for the building purchase, the renovation, the new programming and the longer term maintenance and capitalization of Springboardâs work. That budget is our campaign goal of about $5.75M. We did a ton of planning and research -- scenarios, cash flows, prospect lists â both for our own use and to show the banks we could do this. A year in, Iâm surprised that the budget is pretty much the same. And the $3.5M weâve raised to date has been about half exactly what we planned and half surprises (funders who didnât give what we thought they might, new prospects that worked out, individuals that stepped up in incredible ways.)
Celebrate the milestones
Iâm learning that a capital campaign is a marathon, so stopping to celebrate the wins along the way is important. Also, take a break every once in a while. Iâm learning that I need to give myself some down time. As much as I love this project, I need to step away sometimes. The high stakes of a building project can easily create the illusion that you canât take a break, but you canâŚand you should. Iâve been working on creating more ease this summer.
Make sure you are in love
The thought I have had the most this year is: I canât imagine doing this for a project I didnât believe in 100%. I love this project. I love all the people who are working on it. I love the ugly parking lot, I love the old sign, I love the dumb fence, I love the leaky roof, I love the ârusticâ bathrooms, I love eating the weird leftovers from events in the fridge, and I have loved showing this space and talking about the possibilities for its future with hundreds of people this year. I love what this building and this lot are becoming.
A year from now weâll be celebrating the opening of this new community asset: a space for Springboard, spaces of wild possibility for our many communities to use, a market and art space, the Vickie Benson Artists Resource Lab, a public roof deck, a beautiful green space in the summer and a winter skating pond, new public art and many improvements that will make this site gentler on the environment. Between now and then weâve got a lot to do and Iâve got a lot more to learn. I canât wait.
(this is a path I shoveled to give the first tour of the building before we even closed. I ripped the seam out of the behind of my business dress and had to wear my coat for the whole tour...so much learning!)











