Emporio Armani was founded in 1975 by Giorgio Armani, fashions most influential and celebrated fashion designer from Italy. Armani provides quality, sophisticated and timeless style clothing ranging from luxury garments, apparel, jewellery and aftershaves. The company describes themselves as “providing quality, sophistication and style-timeless values with global appeal.”
Giorgio Armani was born in Piacenza, Italy and broke into the fashion industry in the sixties after a brief time in the military service. Giorgio launched his career as window dresser and in 1964, with an in-depth knowledge of fabric and design he was taken on as a designer for men’s clothing company, Hitman. In 1975, Armani left and designed his own menswear label and then a year later a womenswear collection. The Italian designer transformed the wardrobes of professional women in the 1980s, taking them out of floral skirts and putting them into chic, deconstructed pantsuits in elegant colours.
By the end of the 1990s the brand had over 200 stores worldwide, selling his other fashion lines: Emporio Armani, Armani Exchange, Armani Jeans, Armani Exchange A/X, Armani Collezioni with annual sales of $2 billion. Armani continued to expand his brand with new make-up ranges; home goods, book publishing and sports wear line, EA7 Emporio Armani in collaboration with Reebok. In 2005, Armani debuted his first haute couture line, Armani Prive and launched the venture because he was known to like a challenge.
With many sub-brands designed under the umbrella brand of Giorgio Armani to cater to the specific needs of different market segments, Armani has become one of the strongest fashion and luxury brands in the world, and with a value of $3.1 billion, the most highly valued fashion companies in the world.
Giorgio Armani has become one of the most highly respected known brands within the fashion industry, attracting high-profile names to be its face, such as David and Victoria Beckham, Cristiano Ronaldo, Rafael Nadal, Megan Fox and Rihanna.
The new season stock of Armani is features the classic Armani J21 Jeans, Crew Neck T-Shirts and Polo T Shirts with the iconic logo and shirts. You can shop all the latest collection of Armani Jeans Armani Collezioni and EA7 Emporio Armani now at Mainline Menswear.
Be sure to check out Mainline’s Sale Area for some great deals on Armani classics.
After completing his military service, Armani dropped out of university and went to work at La Rinascente, a famous Milan department store. He then joined the staff of Nino Cerruti as a designer. With the encouragement of his friend Sergio Galeotti, Armani started to do freelance design work for other companies as well.
Armani and Galeotti became business partners, founding Giorgio Armani S.p.A. in July 1975. The company's first collection — a men's clothing line — debuted that year. Armani launched a women's collection the following year, which received a warm reception. His clothes were revolutionary at the time, introducing a more natural fit and using a subtle color palette. "My vision was clear: I believed in getting rid of the artifice of clothing. I believed in neutral colors," he later told WWD.
Giorgio Armani behind costumes for upcoming Lady Gaga tour
Giorgio Armani has been working with Lady Gaga since the 2010 Grammy Awards, when the signer wore a cosmos-inspired dress featuring fluorescent tube lighting, designed especially for her by the Italian designer. Since then, Giorgio Armani has gone on to design costumes for the Alejandro video and Monster Ball Tour and it now looks like the collaboration has gone so well that Lady Gaga has chosen the label to create the wardrobe for her Born This Way Ball tour in Asia. The result is, as expected, extravagant, with four extreme costumes that bring together couture expertise with very un-couture materials like latex, metal, studs and PVC. A transparent Plexiglas body, futurist hat, outsized epaulettes covered in pointy studs and latex tunics will all feature on-stage during the Born This Wall Ball, which gets underway in Seoul, April 27, 2012.
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