laetitia caeli @laetitiacaee - Tumblr Blog

Kerja di Penuh Petualangan - BTPN, 2019

I used to design the visual graphics on one of BTPN's digital campaign videos #MoreThanAJourney

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GACCI WAGACCI,2020

It was began with I designed 4 characters of Gacciwagacci, a LG Global Challenger team in 2019. One of the Gacciwagacci member is my friend who lived and studied in South Korea. She and her friends joined a competition about social economy by carrying out South Korean tourism. They decided to develop visual branding of their digital account to improve people’s awareness and take one step forward from competitor teams.

Firstly, I proposed two illustration styles to them. The left illustration based on LG's visual design benchmark. But, they decided to choose the right one.

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