The Recovery Agent for Lost Memories
My name is Andrew, and I have spent the better part of my adult life being the worldâs most enthusiastic, yet economically useless, souvenir hunter. My travels weren't about seeing landmarks; they were about falling in love with things. Deep, profound, "I-will-never-love-anything-this-much-again" love.
I remember sitting in a Delhi chai shop, watching other travellers stumble in, flushed with victory, clutching receipts for huge, cumbersome boxes they were shipping home. Theyâd bought entire marble tabletops, stacks of tapestries, life-sized brass peacocks. I sipped my sweet, chai and thought, âWhat a dreadful hassle.â It never once occurred to me that I, too, should buy the things I adored.
In a bustling market in Marrakech, I once clutched a hand-woven cotton mat to my chest, tears in my eyes, whispering to the artisan, âYou have not just made a mat; you have woven the very soul of the Atlas Mountains.â He nodded patiently, waiting for me to buy it. I did not. I took a dramatic photo of it, sighed about the impermanence of beauty, and left. That mat haunts my dreams.
I was the king of the singular, sentimental, and ultimately tragic purchase. In Tehran in the 80s, I found myself in a carpet shop where the owner was desperate for American dollars. I could have bought a king's ransom in exquisite Persian rugs for a song. What did I do? I bought one. A single, beautiful carpet. I gave it to my mother. A lovely gesture, sure, but I left a fortune in craftsmanship on that floor for the lack of a larger suitcase and a shred of mercantile instinct.
Later, after an arduous trek into the mountains of Darjeeling, I found a family weaving magnificent Tibetan carpets. They were dirt cheap. I could have funded their children's education for a year. I bought one. Just one. I gave it to a friend as a housewarming gift. He loved it. He also, apparently, loved the company of moths, who devoured it with the relish of a gourmand at a Michelin-starred restaurant. I had trekked for days to provide a feast for insects.
The breaking point, or rather the making point, was my daughter, Silje. She inherited my travel bug, but mercifully, also a fully functioning prefrontal cortex.
She watched me sigh over a photo of that moth-eaten carpet.
âLet me get this straight,â she said, sipping her coffee. âYou find amazing things handmade by talented artisans. You have an emotional connection to them. You then⌠buy one, or none, and give them away to be devoured by pests. You are a philanthropist of regret.â
âYou simplify a complex artistic dilemma,â I replied.
âItâs not a dilemma, Pappa. Itâs a failure to capitalize on beauty. Itâs a tragedy in three acts: discovery, admiration, and abandonment.â
She saw not a lifetime of regret, but a business plan. A very specific, slightly neurotic business plan.
âRight,â she said, closing the laptop lid on the moth-eaten carpet with finality. âWe start a shop. For all the things you loved and left. For all the people who, like you, watched those boxes in Delhi and thought âwhat a hassle,â and are now kicking themselves.â
And so, La Mode Clothing was born. Now, instead of just wistfully describing the âvibrant threads of an intricately woven shirtâ I saw in Guatemala, we actually sell it. Instead of trying to mail a solid teak coffee table from Bali piece-by-piece in padded envelopes (a dark period I donât like to talk about), we use a reliable shipping partner. We embrace the hassle so you don't have to.
Silje handles the shops, the logistics, and stopping me from trying to pay for things with interpretive dance. I handle the âquest,â which is just a fancy word for me finally buying all the beautiful things I want, but now with a credit card and a mission.
Driven by my own history of regret, weâve even launched our âRequest a Rescueâ service. If someone messages us, saying, âI had the most amazing wooden bowl in a little shop in Helsinki ten years ago and Iâve thought about it every day since!â Challenge accepted. If Iâm in Finland I will find that bowl, and become a souvenir-seeking superhero.
Iâm not just a tourist anymore. Iâm a recovery agent for lost memories. And Iâm finally making up for that room full of Persian carpets I left in Tehran. One beautiful, meticulously vetted, fairly-traded piece at a time.












