Why I will never write aĀ ātop 10ā² list.
Originally posted on Medium
Because itās cheap, insincere and lazy. Letās not beat around the bush for niceties sake, shall we?
Donāt get me wrong, Iām a sucker for them too. Who can resist the tantalizing prospect of quick fix knowledge?
Itās like fast food. Iām not going to spend three hours slaving away at a lavish home-cooked meal thatās likely to result in an utter disaster when I could get the same nutritional value from a $2 burger at McDonaldās in mere minutes.
But Lucian, I hear you cry ā A McDonaldās burger wonāt give you the same nutritional value, what are you talking about? Thatās nonsense and everyone knowās that? Well of course. They do know this. But yet Sixty-Eight Million people still stuff themselves with this trash every single day and youāre reading your 15th top ten article in the past hour, diligently avoiding putting any of them to actual use, and stuffing yourself until youāre sick.
Thatās what weāre effectively doing. Now, Iām not here to claim that the people writing these articles donāt know what theyāre talking about, or that the McNugget morsels that they entail arenāt valuable insights. Potentially.
But what I am going to tell you, is that itās shameless pandering. Everybody knowās that todayās society, for the most part, has the attention span not even equal to a goddamn goldfish. So naturally every top ten article that claims to give you the inside knowledge on how to gain readership will undoubtedly tell you to make use of short list articles that can be consumed quickly and leave your reader wanting more, so throw in a few hyperlinks to your other top ten articles, and if they stick around long enough, theyāll hit that follow button, and BLAM ā youāve ensnared them with cheap parlor tricks.
This is a con. More often than not this writer isnāt giving you anything new that you didnāt already know. Theyāre just reiterating already established notions and putting their own twist on them, repackaging them up as āTHE TOP TEN SECRETS THAT WILL CHANGE YOUR LIFEā and hitting publish. Cāmon. Are we not better than this? ā
ā Ah, yes, right on cue, I hear an indignant cry from the back ā āwell isnāt everything ever created just somebody elseās re-imagining of something that someone else once did, but what sets it apart is their own unique voice?
Okay. Well yes, Mr. Smart ass, Iāll concede that generally is the state of creativity now. Everything has been said before and weāre all scrambling around here in the bushes, desperately searching for fresh spins. But mostly what I take issue with is the mentality they encourage and the behavior that elicits from them. Theyāre diversions. Distractions. Theyāre crack.
You could have just read the ultimate top ten. Your perfect model of how you can change your writing habits/gym habits/morning routine/perspective on life ā it spoke to you deeply at every single integer. But no sooner are you done, minutes later youāre absently feasting on another. With maybe 10% of the previous one retained.
And if you hadnāt already guessed ā yes, Iām including myself in this bracket. Iām writing from experience. This is what I do, and Iām as bad as the rest of you. I do not excuse myself. But I will politely excuse myself from forcing upon you, and I, anymore top 10 lists that feed your habit and contribute to our collective addiction to diversion, and quick-dopamine hits.

















