Adrian Parsons

In an Adtech competitive analysis, our team interviewed users of our competitors to find our own product gaps and opportunities, leveraging that data with our product team to spur change and honestly assess our marketplace positioning.

the solution: removal of redundant tools, system side-stepping and bad data hygiene practices

Through three mortgage products, I led quantitative and qualitative analysis revealing over 400 pain points and opportunities

breakthough moment in a contextual user inquiry

In writing over 60 user personas, I don’t imagine them as a catchall. However, there are archetypes and their desires, aims and challenges intersect in a surprising yet actionable way 

In client-side and agency teams, I've conducted 3-hour Simulation Workshops–collaborative session that bring together stakeholders across the product, deal or deliverable lifecycle. Step by step, we review and gain insight on what’s working, what’s not, and why. The sessions enable confirmation of current journeys and baselines while identifying opportunities for improvement. Utilizing entire teams from across the US, often in the room together for the first time, the "Eureka!" Moments can be heard throughout the space.