Knurdology

The Internet is a beautiful place!

It’s the holiday season which means more ads! 

The unequivocal data to answer the question: was the book better than the movie? 

The graph looks at a movies Metacritic % score of the films and compares it to the corresponding book Goodreads score. For some like Up in the Air, the only were to go was up when it comes to the movie. Others had steep expectations and were able to meet them (The Godfather). 

Is it December 18th yet?!

You may have noticed a shiny new app with your new iPhone 6S purchase or when you updated to iOS 9. The Apple News app is a new way to explore, customize, and aggregate news content for your personal preferences. 

When you first open the app, you can select all of the news aggregates like CNN or Wall Street Journal or news topics to help personalize your news for you. According to The Next Web, “Apple News is fast, responsive and enjoyable to use.”

It definitely helps make consumers lives easier, but it also opens up new advertising inventory. With ad blocking coming to Safari, it’s becoming increasingly important to publishers to find additional mobile inventory. It also helps Apple’s iAd program which has been somewhat rocky from the start. Since ad blocking is in effect from the iOS 9 update, Apple can now corner the market for mobile advertising on Apple devices and charge higher prices. 

Last week, Twitter announced the launch of Twitter Moments. The new tab brings together the best things happening on Twitter by showing the top pictures, videos, and conversations. Moments is supposed to help you find top content happening now and anything that you may have missed. 

Twitter Moments currently is a consumer product only and doesn’t have any advertising opportunities. But Twitter is testing ways to help integrate advertising support into the new feature. 

The new product is a clear attempt to help bolster Twitter’s standing within the increasingly competitive landscape of social. Specifically, Snapchat has been attempting to encroach into Twitter’s space by offering  news updates through the Discover section. Not only that, but Snapchat has recently been releasing Live snap stories that are tailor to inform the Millennial audience about news and world events. Facebook is also always making changes to push to become the source for live events, news, and link sharing. 

It’s week 3 of the Fall TV season and everyone is already chomping at the bit to predict which new shows will succeed to a second season or be the first casualty. 

Peel is the latest data company that wants to predict this for you. Peel is known for creative a smart remote. While most including Entertainment Weekly use buzz to predict a shows longevity, Peel just looks at the first 15 minutes of a show. Specifically, the percent of viewers a show can hold after the first 15 minutes of the premiere. The theory is that if a show holds its audience after 15 minutes, people are more likely to continue to watch the series. 

It’s hard to imagine that the iPhone less than a decade ago. In such a short time, people have abandoned talking on the phone. In a recent study, all forms of text communication have eclipsed phone calls. People are more likely to choose to text, email, or communicate through social networks than call someone up on the phone.

On a given day, people spend 26 minutes texting, while only 6 minutes talking on the phone. Gone are the days of the awkward phone calls to your date and even your mom. With so many forms of communication, phone calls are becoming extinct. 

Bottom line is: we don’t speak anymore, but that doesn’t mean that we’re not communicating. The level of interaction is at an all time high with 73,000,000,000 texts sent per day. 

We’ve now found new ways to communicate beyond the spoken word. 

Further proof that Netflix reigns supreme in the streaming video space.