so, first of all, tumblr’s culture has changed a lot in the past couple years. there’s a genuine community effort to not start any drama, and ironically a lot of the current hostility is an effort to keep things calm. there’s also a change in how people interact with posts, so if you haven’t been here in a while please skip down to the tags/replies/reblog with text section.

for newcomers: you should be reblogging posts about as liberally as you would like something on twitter. if you only like stuff, people will think you are rude/a bot. you’ve probably heard people talk about “cultivating your dash,” and thats because this platform is 100% centered around your dashboard. trending matters less, unfollowing and blocking in order to shape your dash into it’s best form is widely accepted, the majority of the content you’ll find and interact with will be because of your dash, and the only way to put things on your dash is to reblog them. tumblr users are deeply distrustful of algorithms and have largely turned off the “see posts your friends have liked” function (i recommend you also turn of the various algorithms in settings → general settings → dashboard preferences).

so, once you’ve reblogged a post, there’s three ways to add content to it. the tags, replies, and reblogging with text. all of them have different connotations

the tags: an inside voice. originally they were meant for organizing your blog (and they’re still used for this), but they’ve also morphed into a way to share thoughts that aren’t funny/insightful enough for non-followers to be interested in. when in doubt, put your comment in the tags

replies: basically talking to your friends in class. chances are, only the person who made the post is gonna see your comment. it’s for quick one-offs that you’re okay with other people overhearing, but really is only made for one person. its like a public dm

reblog with text: an outside voice. you’re getting up on a stage in town square and entertaining people. make sure it’s funny or insightful— bottom line, add something new to the conversation. you should use this the least

general rules of thumb: 

when in doubt, reblog. people will judge you if your blog is only personal posts and you only interact with other content by liking it.  

the only things people will judge you for reblogging are personal vent posts. leave a like to give a little virtual hug

if a post is asking about your personality/opinions (i.e: tell me what’s the last tv show you watched, that kind of thing) put it in the tags