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What do you mean by a White-Label Payment Gateway?

A white-label payment gateway is a gateway provided by a third-party payment partner, which one can market and offer to customers under own brand. On one hand, merchants can utilize a white-label gateway with their own look and feel, as if it is their own.

Benefits of a white-label payment gateway

Evidently, the key benefit of a white-label solution is that it does not require any company resources to develop and maintain the payments technology. This can otherwise be very resource-intensive, requiring a large investment, expert team and a lot of time. 

Contrastingly, with a white-label payment gateway, one can avoid these costs as the provider takes care of all the technical aspects.You can read more about this Build vs. Buy dilemma here.

Another advantage of a white-label payment gateway is the amount of features and functionalities it offers. Innovative and knowledgeable white-label gateway providers will provide a vast amount of features and continuously update their offerings so that your customers can benefit from all the payment innovations.

How to choose a white-label payment gateway?

The aforementioned benefits are just some examples of how white-label payment gateways can add value to your business. However, finding the right payments partner is key to ensuring the success of your payments strategy. Here are some tips on how to choose the best white-label payment gateway:

Inquire for a live demo with real-time transaction info. Avoid mock-ups or powerpoints. 

Ask for information about policies regarding general and client-specific requests. 

Request references to ask specifically about relevant experiences.

Investigate the culture of the company and its long-term relationships.