Katie

We’ve all heard of virus and hacker threats penetrating our laptops and home computers, but now our mobile phones have fallen victim as well. You could have malware or spyware on your device without your knowledge. So if you are curious about what is the greatest threat to the security of mobile devices? We have outlined below some of the most often seen mobile cyber security threats to help keep your data safe.

Malware and Spyware

It doesn’t matter if you’ve beefed up your home computer, or if your mobile phone is left vulnerable. Like most security systems, you’re only as safe as your weakest link – in this case, it’s your phone.

Certain mobile cyber security threats, such as malware, can be detected and removed easily with the right programs. Malware is one of the most common cyber mobile threats because it aims to steal your data and damage your devices. You could lose your identity and banking info if you aren’t careful.

Spyware hits much closer to home than a remote user somewhere gathering your information. Spyware is what the name suggests, software installed on your mobile that invades your privacy. It could be from a random hacker looking to spy, but it’s much more personal than that.

Spyware is a common resource for spouses, parents, and employers to keep track of your comings and goings.

Compromised Wi-Fi Security and Data Leakage

Free Wi-Fi sounds great, especially if it saves your data. Many public spaces offer free Wi-Fi, such as your local coffee shop or department store. However, did you know that free Wi-Fi is most likely unsecured? This means that whatever you do when you’re connected to the free Wi-Fi can be easily hacked.

Is there a way around this? Yes, there is. We would advise users to only use free Wi-Fi for general browsing. Do not access personal banks, input credit card info, and other high-security data during this time. Other than Wi-Fi compromising private data, users are also susceptible to data leakage via websites and mobile apps. No one reads permissions when clicking “allow,” but we advise people to do so. Giving broad permissions puts data at risk.

These aren’t apps downloaded from illegal sites, but many of them can be from the official Google Play or Apple App Store. If given broad permissions, these best hacking apps can steal data and allow it to be mined by corporations and sometimes hackers and cybercriminals.  With ever-growing threats, having modern cyber threats and security solutions is essential to counter cyber attacks.

Other Common Mobile Cyber Security Threats

The above examples were some of the most common ones we see on devices, but we have also compiled a list with other often seen attacks that include:

Phishing

Ransom and Stalkerware

MITM attacks

Weak cryptography    

Network mirroring

Conclusion

Some people may be susceptible to some of the top mobile cyber security threats. Others may even have or will experience it, but knowing what these common attacks are will help users protect against them. Be careful of what Wi-Fi to connect to and what information is put on the Internet. You can also use the best ad-blocker apps on your smartphones to have an extra layer of protection as ads are one of the most common methods used to infiltrate your devices.

Here are the Best Uses for Blockchain that have been recognized in a range of different industries –

1. Banking

When it comes to the Banking sector, there can be a number of use cases of Blockchain technology in Banking beyond the exchange of digital currencies.

Some of those prominent ones which involve blockchain and cryptocurrencies to one extent or the other are:

Fraud Reduction – By bringing all the information on a distributed ledger with a timestamp and batches of specific transactions with a link to another block, the blockchain use cases in banking will make it impossible for the hackers to break into the system without the timestamp of the breach getting highlighted.

KYC – It is estimated that banks spend somewhere around $60 million up to $500 million per year in their ‘Know Your Customer’ project. These practices are followed to lower the money laundering instances and to keep terrorists out of the banking ecosystem. If the KYC process is brought on Blockchain, the verification time and associated cost will get lowered by manifold.

2. Cybersecurity

When it comes to cloud and the typical computer network usage in business, centralized servers are usually used to store the data. Now, when you save all your business data on a centralized system, you open yourself to risks like corruption, data loss, human error, and hacking.

But when you put your data on a distributed, decentralized system by employing Blockchain-as-a-Service model, the instances of hacks reduces by manifold.

3. Government

The blockchain is a hot-topic in the government and political backdrop. There are several Blockchain government use cases that improve the government service quality, safeguards the citizen’s property rights, and cuts the red tape, all the while improving the transparency element in the system.

While governments all across the world – from Dubai to China and the US are exploring the Blockchain opportunity to better the nation’s lifestyle, the trend of adoption is mostly restricted to Ethereum.

4. Healthcare

The onset of multiple blockchain use cases in healthcare is the example of how disruptive an industry could be when clubbed with revolutionary technology. And this is the reason why Blockchain has found a place in the 10 healthcare trends that would be dominant in 2020.

The fact that Blockchain comes with an immutable architecture makes it possible to store the EHR data in a way that is safeguarded from any or all instances of hacks and breaches. Also, several experienced blockchain app developers are using the technology to help with the creation of new medicine or a more personalized treatment regime.

5. Affiliate Marketing

The concept of Affiliate Marketing lies in businesses paying a set of the commission to the people who would promote their product on the social media platforms. The concept in itself is based entirely on trust. Trust that the people won’t remove the post after getting a commission or that they won’t use fake ids for promoting a website etc.

Smart contracts Blockchain functionality ensures that the money is transferred to the people only when they have done on ABC task.

Seeing these Blockchain use cases and how perfectly the technology is able to decentralize the various economies, a number of the world’s biggest brands, with the support of the blockchain development company, have now started exploring the technology with the hopes to turn their business growth story alongside the growth in Blockchain future uses.

Won’t you think this mobile-first world is expanding at a breakneck pace? And, does not it seems like the scenario is getting tougher for a regular mobile app development company to get proper exposure? In case, you feel the same, you are not wrong. The ongoing competition has both a positive and negative impact on businesses today. On one hand, where it is making it easier for mobile apps to get prominent exposure, on the other hand, it is equally making the competition tough. It is true that marketing of the apps is difficult than ever before but there are ways that can help you in the endeavor.

We have compiled tools for app marketing in different categories. Here comes the compilation of the ways that you could practice:

1. Google Analytics

Google Analytics is one of the best tools that help you track everything that occurs on your website. The development can easily be measured by mobile devices. The mobile app is much helpful in checking the metrics in the customized reports. There are tools to monitor the traffic as well as the data in real-time. There are options to build and save your reports to the dashboard with the metrics and dimensions that could be managed in real-time. It is an exceptional app from Google and the giant keeps updating the bugs it discovers in the app. Google has recently added support for custom metrics.

2. Yelp

Yelp boasts average unique mobile user with added reviews for an mobile app. Yelp can help boost page views to an increased count. The Yelp community is made to connect locals and share opinions about the things that matter to them. Thus, any local business can be registered to the community in order to claim positive reviews about your business. You can set up a page to get reviews that matter to your business. You could also consider paying for sponsored advertisements so that you can’t miss the opportunity to get huge success with potential customers.

3. Flurry

Flurry is a mobile analytic tool that monetizes as well as tracks the traffic on your mobile website. The platform is an exceptional one for the developers and helps them to track mobile apps worldwide. Flurry is owned by Yahoo and offers the analytic services in the real-time for platforms like Android, Windows, iOS as well as Blackberry devices. Flurry is also exceptional to furnish customer information comprising of demographics, average session length and the number of active users. This exceptional tool is completely free and can easily be integrated without much of the technical help.

4. Google Firebase

Google acquired Firebase back in the year 2014. Since then, the platform has been created more as a unified mobile app platform to offer support for iOS, Android, and web platform. The platform is renowned for providing users with unlimited reporting for nearly 500 distant events. These events can easily be defined by using Firebase SDK. Google Firebase is one exceptional tool to help marketers make informed decisions about app marketing as well optimizing the mobile app performance. “Google Analytics for developers” is an additional integration within the mobile application that help developers to analyze any of the metrics with this exceptional tool.

5. Wordpress/Medium

WordPress and Medium are two exceptional mobile-friendly platforms that can be used to bring visibility. The reach of both the platforms to an extended number of people makes it possible for the marketers to gain the benefit of their business. Wordpress has currently enrolled in AMP ( accelerated mobile pages ) to improve the loading speed of pages on smartphones and tablets. Additionally, Wordpress has a compressive mobile app that allows editing to existing posts much easier.

Medium, on the other hand, has similar benefits when used by a marketer. The platform is exceptional for bloggers belonging to any genre. The platform has different mobile apps that make it easy to edit and manage the content on the platform.

6. Slideshare

Having a whopping count of 70 million users, Slideshare is the knowledge-sharing platform for marketers and users alike. 80% of the visitors come to the platform through specific research to land directly on the piece of content they are looking for. Additionally, the platform has social shareable buttons that make it easy to share a piece of content to other platforms. There is an additional section for questions and compliments that users can use for giving their feedback. Mobile app marketing agency generally make use of Slideshare to either push an informative piece of content or to gain visibility among users.  

The Upshot

Marketing tools are truly essential for marketers as they help them bring visibility to their businesses. All the above-listed mobile applications are truly exceptional owing to their features and functionality they offer to the marketers. So, if you are looking forward to bring visibility to your marketing efforts, do consider these tools.  

Custom Software Development

After a long pause due to the pandemic, 2022 is the year of new tech trends. From the continuous discussion of Metaverse to the increasing popularity of 5G networks, this year, the internet is faster and smarter than ever.

According to the IDC Worldwide Semiannual Digital Transformation Spending Guide, the global annual spending on technologies and services is about to hit a whopping $2.3 trillion as forecasted. The spending on digital transformation (DX) is at an estimated compound annual growth rate of 17.1% for a period of five years (2019-23). In the post-digital world, along with digital realities, related products and services will be hyper-personalized. And to decipher that, we will require a technology vision that meets the requirements of constantly changing on-demand experiences.

In a digital ecosystem that’s transitioning from SMAC to distributed ledger and quantum computing, where does your business stand? To understand this question, we have come up with new trends in technology that you can incorporate into your business.

1. 5G Technology- A Boon For Businesses in 2022

The term ‘5G’, one of the fastest rising latest technology trends, has been creating a buzz for almost half a decade now and since it has rolled out, it definitely, like its predecessors, has created a revolution of a kind. The advent of 5G is one of the most enigmatic existing technologies that are impacting businesses in 2022. Many industry experts have termed 5G as the future of communication and seeing its growth among new trends in technology proves it is true.

“5G wireless networks will support 1,000-fold gains in capacity, connections for at least 100 billion devices and a 10 GB/s individual user experience of extremely low latency and response times, as stated by future trends in technology report by Huawei. “Deployment of these networks will emerge between 2020 and 2030.”

The most striking achievement of 5G is its speed which is expected to clock at 20 GB/s. Now, how fast are we discussing? Let us take an example of these future technology trends. Suppose you download the contents of an (approx) 5 GB DVD at an average of 50 MB/s. It will take roughly about 13 minutes. Now the same will take barely 2 seconds to download on 5G at top speed.

Some noteworthy goals of the 5G as one of the top upcoming technology trends include

Amplified broadband for mobile communication

Object-specific transformation with increased connectivity

Unlimited scope for IoT enhancement under the newest technology trends

Increased flexibility and support

However, to take this one of the top future tech trends to everyday mobile users, mobile network carriers will need to increase bandwidth and reduce network costs. Moreover, LTE adoption isn’t waning and expectedly, according to Statista future tech trends reports, might have reached over 4.74 billion global subscriptions by the end of 2021.

One of the top recent trends in technology in 2022, 5G opens up a massive playground where subsequent technologies will find their advantages. The current tech trends, like self-driven cars, VR/MR/MR, empowered smart cities, etc. strengthen the foundation for ‘what’s next in technology.

2. Autonomous Driving- An Easy, Safe Driverless Drive

If you keep up with current tech trends, you must be apprised of companies like Tesla, Alphabet, and Waymo, and the one thing that is common among them is their objective, which is to craft impeccable autonomous vehicles. The idea of a driverless car in itself generates a considerable amount of excitement.

Tesla and SpaceX founder and chief Elon Musk already has the future design of autonomous vehicles and aims to go big in this industry. During an interview Elon has stated, “From our standpoint, if you fast forward a year, maybe a year and three months, but next year for sure, we’ll have over a million Robo-taxis on the road.”

3. Edge computing- Bridging the Gap Between Data Storage and Computation

Today, the primary concern of every industry is the laggy approach that sometimes affects the overall management of the operations. Therefore, industries are focusing more on the efficiency and the response rate of computing, through which data analysis is made. And here comes the role of edge computing.

Edge computing, one of the top technological trends in 2022, brings data storage and computation closer to the businesses, and hence, ameliorates the response times and saves bandwidth. Also, this one of the growing technological trends of 2022 weighs more like the latest trend in technology because the industries are rapidly empowered with sophisticated and specialized resources, which is bound to reduce the latency.

4. Democratization- A Democracy in Technology

The term democratization is derived from the word democracy. Like in a democracy, everyone has equal rights and responsibilities, similarly, the democratization of technology refers to the easy access of technical domain to everyone, irrespective of their profession and place.

Gartner asserts four key aspects of the democratization of technology trends that will make the latest technological trends in the postmodern era after 2022:

Application development

Design

Knowledge

Data and analytics

5. Human Augmentation- Enhancing Cognitive Abilities Human augmentation can be defined as a process by which a person’s physical and cognitive ability is strengthened. Once implanted in a human being, it will enable the person to execute tasks that were earlier impossible for him.For instance, we have miners who use wearables to enhance their safety. Then the cases of human augmentation in soldiers are a highly anticipated topic and are in pursuit behind the curtains by the armed forces of many countries, as per reports.

What’s Next in Technology?

New technology trends in 2022 will come with both unfathomable innovation and intricate connectivity, drawing the social responsibility of businesses to respect the ethical lines of the consumer data breach. According to the Statista report, the AI Software Market, across the globe, will contribute over $126 billion to the global economy by 2025.

As seen in the section before, the app development process usually takes about 2-3 months. But there are some things that delay the overall process and the answer of how long it takes to develop a mobile app.

1. Mid-project changes

Developing apps is a continuous process where all the stages are connected to each other in some ways. If there are sudden changes in the plan in the middle then the process is bound to get slower. These mid-project changes can also affect the app’s performance since too many changes in an already built code base can do that to the app.

2. Unexperienced developers

What does it take to build an app that is successful? Great ideas, proper budget and a good developer, for sure. Often businesses, especially start-ups make the mistake of hiring developers that aren’t up to the mark with the work. This results in slowing down the process as well as a poor app for the business. Our team of app developers is highly skilled with good experience at hand which has allowed us to launch high performing apps one after another. We also have helped our clients with their app ideas so that they get the best outcome for their business.

3. Complex technologies

Technologies like machine learning, artificial intelligence, VR/AR, etc. cause the slow down of the mobile app development process. There’s no doubt that these technologies make the app a better experience but everything good comes at a price. And the price of using the latest technology is that they might slow down the app development process.

The reason why this happens is that the technologies are a bit complex and take time to fit in the app.

4. Industry-wise difference

The industry for which the app is being built also plays an important role in the average app development time. The answer to the question of how long does it take to make a social media app is 1-2 month(s). Whereas on-demand apps take more time to be developed. Therefore, the industry is another factor that affects the time required to make an app.

Now we know how to make apps and what factors delay the app development process, let’s see how we can speed up the process.

How can Appinventiv help you with iOS or Android app development?

Appinventiv is one of the leading custom software development companies that architects, designs and develops application ideas. We are known to craft innovative solutions and deliver unparalleled results. We offer a comprehensive suite of iOS and Android app development services ranging from consultancy to full stack development. You demand and we deliver, that’s what we specialize in.

With about a decade of experience, we have served many startups and global brands belonging to different industries. We helped Adidas expand its mobile presence globally with our design, development and deployment process. We also helped Pizza Hut increase its mobile app’s conversion rate by 30% through our transformative UI/UX strategy.

If you don’t want to be left far behind your competitors, you need to be a part of the most prominent bandwagon right now.

Which bandwagon? Mobile app marketing!

Mobile marketing for apps is in the trend and has been presented as a new definition of digital marketing. The only difference is that it is purposefully intended for businesses switching to mobile.

The entire business world has gone mobile to make their brand’s existence more powerful and reachable to customers. They are aware of the vitality of mobile app marketing and mobile marketing agencies but they are probably unaware of the ways and the right strategies to promptly carry out their mission of mobile app advertising.

Mobile marketing is a 100% proven mantra businesses are chanting to make their brand visible for uncountable global smartphone users.

What is Mobile Marketing and How Does it Work?

Implementing a mobile marketing strategy is simply the continuation of internet marketing, which is much targeted to attract mobile users in interesting ways. Today, most mobile users just utilize their smartphones to get timely and important information. The information might be related to personal information, location notifications, and business data.

The prime motive of the mobile app marketing trend is to reach out to smartphone users at regular time intervals to make them aware through personalized notifications or advertisements.

The Process: How Does Mobile Marketing Iterate?

There is a simple funda of this ever-growing mobile marketing trend, which majorly depends on mobile application marketing. Mobile marketing consists of video ads that commonly appear on smartphones, tablets, and other mobile devices that are compatible with a variety of mobile app formats.

It’s the process which can easily target smartphone users via:

Mobile websites

Text messages

Mobile emails

Mobile searches

Mobile applications

Mobile social media

Why Is Mobile Marketing Important?

Mobile marketing is not rocket science. It’s an art of advertising your business to attract mobile device users. If it is implemented right with all the required parameters, mobile marketing strategy facilitates mobile users with the best, personalized, time-bound and location-sensitive information which helps them get exactly they need in no time and also when they are on-the-go.

Most of the app marketing agencies have adopted mobile marketing and to render their clients the best web as well as mobile experiences. So, being a business entrepreneur if you haven’t joined the race of mobile marketing, you’re already trailing behind.

With over 5 million applications on Google Play and the App Store, building a sleek mobile app is just half the journey. In order to propel your masterpiece to the top of the app store download charts and acquire users, you need to invest in marketing as well.

Marketing is where app start-ups usually fall short. Getting press coverage costs money. So go with Google AdWords campaigns and we are not even talking about influencers who charge anything between $80 and $5,000 per sponsored post. Is there a way to reduce app marketing costs? Sure! Here’s what you need to know about promoting new apps on social media.

How To Promote An App On Social Media: 6 Steps To App Success

Before you start with the app development process, we would suggest you to should create a detailed social media marketing plan that covers promotional activities scheduled for every stage of the project life-cycle, including its pre-launch, launch and post-launch.

And yes, you should make social media part of the overall app marketing strategy. Here’s how you should proceed:

Step 1: Choose the right Social Media Platforms

Market research is the essential part of an app development project and that’s when you define your target audience and the social media apps your customers prefer. Facebook (2B monthly users), Twitter (328M users) and Instagram (700M users) work best for B2C app projects, although younger audience tends to uninstall the Facebook app and favors Snapchat over Instagram. With B2B customers, LinkedIn (500M users) is not the only option: Twitter now has a large influencer base, and users trust those influencers as much as their friends!

Step 2: Research your Competitors

Once you’ve defined your target audience and their social media habitat, it’s time to check what your competitors do.

What are the strong and weak sides of their Social Media app marketing campaigns?

Do they share content on a regular basis and interact with their audience?

What type of content gives them the most traffic?

Do they use paid ads and does it actually work?

A thorough competitor analysis would help you filter out ineffective promotional activities and optimize marketing spending;

Step 3: Add Social features to your App Scope

No matter what kind of a mobile application you’re working on, it might be a significant social media app, e-commerce solution or another Clash of Clans clone, you should make it social-friendly. Likes, comments, instant messages, the integration with major social networks and social connections (including user-profiles and search) surely boost engagement rates and enable users to easily share content;

Step 4: Create Pre-launch Social Media Buzz

The only way to attract potential app users is to showcase your product in the best light possible. And here’s where high-quality content comes in handy. You can pull an Evernote trick and make a couple of creative videos telling users how your application will change their lives. You can write detailed posts featuring app mock-ups, screenshots, and pictures of your dev team working your fingers to the bone to share your experience with fellow developers, keep users informed about project updates and create a brand with a human face. You can also contact platforms like Make Tech Easier, App Futura, Contract.iq, etc. to review your app (some tech websites even do it for free).

Step 5: Constantly interact with your Audience after the Release

With social media, you can turn happy users into brand advocates and get tons of free promo and that’s why you shouldn’t rely on SMM automation tools. Find time to interact with your audience directly. Show user-generated content on your website and social media accounts. Reward dedicated followers with bonus points, free account upgrades, and extra storage. Collect feedback to polish your product. Focus on user experience and your customers will make it up to you!

Step 6: Test, Measure and Adjust your SMM efforts regularly

Since 2008 (that’s when the App Store was launched), we’ve seen several unlikely app hits like Flappy Bird and Candy Crush take over the world. Some developers do 'no marketing at all' and get thousands of app downloads, while others spend the canonic 20% of the projected annual revenue on marketing and flop hard. Marketing your mobile app on social media, however, allows for greater transparency since you target users by demographics and interests.

You should develop a detailed content plan, share posts on a regular basis, monitor ad traffic and analyze the stats to see what works best for you and make timely changes to your SM marketing strategy.

Promoting Apps on Social Media and it's Value

In a world where less than 0.01% of mobile applications achieve commercial success, appreneurs should seize every opportunity to get their apps noticed by constantly promoting their apps on social media or by hiring any mobile app marketing agency to do so for them. Do social media serve the purpose? Judge for yourself:

By 2021, the number of social media users will top 3 billion;

1.7 billion users access social media on mobile devices;

90% of young adults (that is, Millennials and Centennials who are most likely your target audience) use social media.

The average Millennial, for instance, spends over 6 hours weekly absorbing social media content!

Marketing an app on social media is a tried-and-tested strategy to tell the world about your product, find beta-test users, gather feedback and build a dedicated user base. Why not give it a try?