motion by design

The voiceover to the motion by design script. Think it needs some work but it’s going to be pretty cool.

This week we launch three massive products we’ve been working on for a long time. The late night / early morning sleepless regime I’m on is killing me and the stress mounts, I don’t usually get stressed but I can tell I am from the amount I’m swearing and the number of walks I’m taking that either I take a holiday or this laptop won’t last much longer (think deliberate push from a tall building).

These three products are for three different clients and each one is patiently waiting for their baby to be the priority. Unfortunately, everyone’s on holiday.

So from a muffin startup, to luxury watches to a big data app. Each one is so wildly different from the next I’m beginning to wonder if maybe we branched out a little too eagerly. Although in their own rights, they are all very cool. Put them together and you have 5 minutes of my starred playlist. Eclectic.

It’s times like these, when I can’t remember the promises I’ve made to people, deliverables become ambiguous and my mac screen looks like a clown juggling the Adobe Creative Suite and Google Mail, that I remember something someone told me a long time ago.

This person actually taught me a lot, whether she knows it or not, a lot of my secrets come from things she’s said in passing, i’ve buried in memory, ready to call back to at surprise occasions. What she said on this occasion however was:

I had a huge launch with the company McVities, massive, all expectations high and the seeming make or break of the confectionary universe. Things weren’t going so well.

I was called in to meet with the MD.

I planned my story, to explain the situation, to absolve responsibility.

He said “well....they’re only biscuits”.

And from this story my entire perception of the importance we create for ourselves melted away. Unlike anyone who does anything substantial, we will never be remembered for our work. Our work will barely be remembered at all, sometimes not even for a month, a week, sometimes our work never sees the light of day. And ultimately how many people’s lives do we touch, change, inspire? Realistically, No one’s, nada, nothing. In the end, what we do only fulfils us, helps sales and fades into the abyss of campaigns past. It must be an ego thing.

I’m not complaining, I love what I do. I do it for the love of what I do, not for sales, not for launches and not to change people’s opinions. I do it to make my clients look cool and make myself feel cool. It’s definitely an ego thing.

Our award winning short film - I Heard It Too

Based on the two sentence horror story:

A girl heard her mom yell her name from downstairs, so she got up and started to head down. As she got to the stairs, her mom pulled her into her room and said "I heard that, too." Drrd777

Was it mankind who created space flight, or was it the act of reaching the stars, that finally created mankind?

We believe in the power of progression and innovation, momentum enough to change the world. It is with motion, that dreams become real and legends are made.

Because dreams are not enough, often empty and fruitless. Without ambition, a dream is a grain of sand on an empty beach, another wave crashing to the shore, never to be seen again.

With passion, drive, execution, fantasies become ideas becoming realised. Imagination becoming reality. It is through this design we split the crazy from the genius.

Progression through determination and focus is turning chaos into brilliance, wishful thinking into inspiration. We are the remarkable, we set our hearts to the beat of one rhythm, one movement, one ideal.