JUST ANOTHER YP

I love the 5x5 Rule!

First off, clear your mind of any idea that cold calling is a terrible business plan or idea. Cold calling plays an imperative role in your business, and or place of work. Do you understand why? No clients, no business, no business means no job. You are the sales person, you know your products and services better than any one walking through your doors. The customer or client on the other-hand, is not brushed up on your knowledge. Phone calling is not a dead in the water technique. Sure there are tons of telemarketing phone calls that everyone dreads to hear from. However, when making phone calls to existing clients, realize that you have established a strong rapport with your client that you will be contacting. This individual trusts you and your company/organization. However you need to understand that just because they are a client or customer does NOT mean they know everything about the products and services. Be prepared when contacting clients, build up a client list and review their overall services and see if there is something better that will BENEFIT that individual. Whenever you make these phone calls, it is hard to script these (Unless your workplace would like you to). Every phone call is going to be different. Usually lead with, Hi is this Mr/Mrs. Smith? Hi Mr/Mrs. Smith my name is John calling with XYZ Company, how are you doing today?....  “I’m just reaching out to see if you are taking full advantage of all our products and services that we offer, do you have a moment?”  You always want to ask for permission to see if they have a moment to speak. By using this verbiage you are gaining the clients attention and respect. Follow with a product and or service the client may have not known much about and or never knew existed. The main focus here to sell your product is to sell what BENEFITS them. 

If you are selling a credit card for example, keep it short and sweet and highlight big things such as a promotional rate, what the APR is as low as (if it happens to be a great rate), REWARDS!!!, No annual fee? GREAT! 

Tips for success:

1) Be knowledgable about the product

2) Prepare for there to a be rejection.

3) Ask to meet with your client to discuss further options.