Play The City - TBWA/Chiat/Day LA + Tool of America + nøcomputer
An Augmented Reality experience designed to celebrate the 60th GRAMMY’s return to New York. As a custom rigged vehicle was driving around, music & visuals were being generated in realtime based on people & objects detected in the streets of New York. The entire experience was captured in real-time with multiple cameras to create the final commercial which was launched at the GRAMMY’s.
https://medium.com/@nocomputer/play-the-city-60th-grammys-fb9c61f9ec6a















