Juice Evolution Inc.

Staff Training

The success of your business will largely depend on your staff and the level of service they provide your customers. At Juice Evolution Inc., we go beyond just selling juicers –we help businesses train their staff on how to sell juice! Keep in mind our goal is to maintain the integrity and identity of your company culture, training and processes. We simply come in and offer our expertise on the juice sales and operations to help generate maximum results and ultimately, raising your ticket price and increasing your profit margins.

5 Steps to presenting, marketing and selling freshly squeezed juice

1.    Appeal & Quality

 Juice and juicing equipment that will yield volume, profits and credibility

When customers walk in, there must be an appeal to your products and a sense of quality about your products and establishment. If you're offering freshly squeezed juice, boost your credibility, appeal and efficiency with an automatic juicer such as the Zummo juicer below. This will yield you the highest quality freshly squeezed citrus juice on the market at the highest yield - that means a better bottom line - that means profits, not to mention a healthy, deliciously fresh juice free of acids/oils/bitterness that will have your customers coming back for more.

  Also keep in mind the appeal of ready-made juice by the glass, or take-out and fast-grab bottled juice. Are they stored and sold in PET or glass bottles? Are your bottles clearly labeled with your brand, logo, kept freshly cooled and sold within the expiry date?

 2.   Products and Point of Sale

 Optimize the use of your produce for the best fresh juice on the market

  Maximize your product delivery and variety

What variety of products are you offering your customers? Can you provide your customer with a 10oz glass of freshly squeezed juice in 20 seconds without a sweat? Can you efficiently pre-bottle several 1L bottles of fresh juice to sell as take-out/fast-grab for your customers on the go?

With the right equipment, correct product placement and properly trained staff, you can step it up a notch in terms of efficiency and productivity, have a healthy, fresh food product that not only makes the juice exciting but the rest of the menu items more appealing and desirable.

3.   Menu Optimization

 Boost your menu and show it off!

Complement your current menu with new items and fresh ideas, make it colorful, healthy, stand out! 

Advertise your zesty orange and grapefruit squeeze! Pair up your bright orange or pink glass of fresh citrus juice with that tasty breakfast bagel or eggs benedict dish! 

Combine your green kale/apple/cucumber/veggie cocktails and carrot juices with that fresh veggie or turkey wrap, be creative with your food combinations, use posters and table tops to advertise earth's colorful and delightful fruits and vegetables that bring life to any menu!

 4.   Juice Education – You’re the Expert!

 Healthy ingredients for health conscious consumers

Know your juice recipes, ingredients, and the purpose of its combinations. Keep it simple.

Have your vitamin C and immune boosting juices, your energy and vitality boosters, your greens, your smoothie mixes, add your flaxseeds and chia seeds to provide those essential fatty acids.

Take it a step further with superfoods such as Goji berries, Maca Powder, Camu Camu, Cacao, Bee Pollen, Spirulina, Chlorella, Protein, Reishi and Chaga medicinal mushrooms, and fall in love with Coconut water as a strong healthy foundation to any smoothie.

5.   Maximum Profits

 R.O.I & Profit Margins

As with any business, know your costs, price points and profit margins. In the world of juicing and blending, account for your cost per case of produce and related margins.

The success of your Juice Bar or café/restaurant juice sales depends on its employees and the ability to sell juice. Any quality commercial grade juice machine will do the juice extraction part for you, and you can credit the Zummo & Zumex machines for creating an appealing juicing operation and helping to encourage consumption, but what really maximizes profits and engages customers is you and your staff.

Many restaurants/juice bars rely solely on the healthy menu items, often comprising of frozen fruits and a few fresh veggies in the blender/mixer/juicer and voila, it’s done. 

What many establishments fail to recognize is the importance of customer engagement and the impact of having a unique product proposition with quality, appeal and presentation that builds trust and satisfied return customers.

Winter season is swiftly approaching, and so is the abundance of delicious oranges ready to be eaten or freshly squeezed. Often times we need more than just a handful to feed the family and stock up on vitamin C during the colder months...and perhaps you wind up with a few overripe fruit. One excellent way of using up fruits that are past their prime? JUICE THEM!

With all the fresh, juicy citrus available at fruit stands, and the many nutritional benefits and natural sweetness they provide, it's no wonder freshly squeezed fruit cocktails are on the rise, and so they should be! 

Now, of course some will argue the alcohol cancels out the vitamins and nutrients from the citrus, however using fresh squeezed citrus is simply natural, fresh, void of any pasteurization or unnatural syrups.

Freshly squeezed citrus juice is typically less bitter and more delicious than its bottled and/or pasteurized counterpart. Especially when it's juiced and consumed fresh on the spot. You see, citrus fruits contain chemicals that react with air/oxygen to form a limonoid in a process known as enzymatic bittering. So after juice is squeezed, this limonoid begins to build up. Thus, the longer the juice is out of the fruit, the more bitter it gets.

Restaurants and bars with citrus juicers can truly produce the best fresh cocktails, and customers can enjoy a unique experience as they sip on their favourite freshly squeezed refreshments.

Take a look at some quick and simple cocktails powered by Vitamin C that make for some delicious drinks!

  Screwdriver Orange Juice + Vodka For a colorful twist on this old classic, try using blood oranges.

 Greyhound Grapefruit Juice + Vodka (also works well with Gin) One of my personal favorite. Rim the glass with salt, Margarita-style, and you have a Salty Dog.

 Bocce Ball Orange Juice + Amaretto For extra kick add vodka to the mix, although Amaretto and orange alone are quite smooth.

Rum and Orange Orange Juice + Dark Rum Just plain rum and orange can be a treat enough in itself.

When whole, the fruit’s essential oils are stored in tiny sacs in its flesh and skin. As it's juiced, these compounds are released into the liquid, which imparts the fruit’s characteristic smell and taste.

BLOOD & SAND

One of the few classic mixed drinks that include Scotch.

.75 oz sweet vermouth .75 oz fresh-squeezed orange juice .75 oz Heering cherry liqueur .75 oz mild scotch

Combine all ingredients in a cocktail shaker. Add ice, and shake for 15-20 seconds or until combined. Strain into a chilled coupe glass and serve straight up.

MIMOSA

Who can forget about a classic brunch cocktail like the Mimosa!

Fill a flute glass one-quarter with orange juice.

Add 2 dashes of Grand Marnier (or any other orange liqueur like Triple Sec and Cointreau)

Vegetable cocktails are starting to sprout up, and the creative concoctions are only just getting started.

Bartenders are now preparing creative and tasty cocktails based on seasonally fresh vegetables.

Not only are they a perfect complement to any meal, or for summer weather while relaxing on the patio, or getting jiggy to your favourite tunes at your local bar, they also let us pretend for a drink or two that happy hour is healthy (mixing carrot juice into your drink totally cancels out the alcohol, right?).

Seasonally-minded mixologists are increasingly using fresh produce like kale, carrots, celeri, peas, beets and cucumbers, adding them to vodka, gin, tequila and rum.

It's easy to eat (or drink) your veggies when they come with a buzz, right?

Not only do these vegetables offer interesting combinations of flavors and aromas, but these juiced-up cocktails might actually be... healthy? Well, at least healthier than the alternative option of adding heat-pasteurized, chemically-infused juice and syrups to your favourite happy hour refreshments... 

There's certainly a growing trend of fresh veggie cocktails among restauranteurs, chefs and bartenders in big urban cities like New York, Boston, Montreal, and Toronto...and it's making its way out west to Vancouver, Edmonton and Calgary too.

Freshly squeezed/pressed/masticated/otherwise liquefied vegetables mixed with spirits, liqueurs...it's like having a liquid salad with booze dressing. I mean, what's not to love?

So rather than saving your veggies just for salads and garnishes, try these produce-packed libations that are bursting with flavor, aroma, and reFRESHing ingredients!

GARDEN VARIETY MARGARITA

Ingredients:

2 oz blanco tequila 1 oz kale-ginger juice 1 oz fresh squeezed lime juice 1 oz agave nectar

Directions: Combine all ingredients in a shaker with ice. Shake vigorously and strain into a glass over fresh ice. Salt rim for the glass is optional. For the ginger-kale juice: Put three or four large kale leaves and a one-inch knob of ginger through a juicer.

KALE MARTINI

Ingredients:

1.5 oz vodka (apple vodka) 1.0 oz Fresh pressed cucumber juice .05 oz Fresh pressed celery juice 1.0 oz Fresh pressed lime juice .05 oz Fresh pressed lemon juice .05 oz Fresh pressed kale juice .5 oz Ginger beer

Directions:

Pour all ingredients except ginger beer into an ice-filled shaker. Shake well and strain into a chilled cocktail glass. Top with ginger beer.

For fresh pressed veggie juices: add ingredients to a juicer such as the Zumex Multifruit.

BEET-GIN LEMONADE / PINK GIN

Ingredients:

2 oz gin 1.5 oz fresh squeezed lemon juice .75 oz simple syrup or .25 oz of raw honey .5 oz beet juice Club soda

Directions:

Combine all ingredients except soda in an ice-filled shaker, shake vigorously. Strain into an ice-filled glass, top with soda. Add lime wedges to your liking.

For the beet juice, put the beets through a juicer.

There are a variety of different juicing machines on the market today. Prices range from one hundred dollars to more than eight thousand dollars, depending on the make and model, and whether it's for residential or commercial use. Most people are probably familiar with the many residential juicers on the market. All of these juicers use one of three basic methods of extraction: centrifugal, masticating, or triturating.

Centrifugal juicers essentially shred or cut the fruits and vegetables fed into them into tiny pieces with a sharp interior blade, then spin them in a basket filter at high speeds. The centrifugal force separates the juice from the pulp. This method of pulp extraction is handy for households and works great in commercial environments. A certain amount of heat and oxygen is introduced into the final product due to the way in which the centrifugal juicer extracts the juice. This process can often compromise the quality of the juice (nutritional value) to some extent, however high-speed modern centrifuge juicers efficiently cut fruits and separate them from the pulp before reaching high enough temperatures. Centrifugal juicers are typically faster, quicker to clean, require less food prep and are more cost effective.

Some of the latest commercial grade machines, such as the Zumex Multifruit juicer, use a modern centrifuge system with different speeds and a sharper, more robust grinder blade and filter tank which cuts the fruit and separates the pulp from the juice most efficiently. It also yields the most juice of any of its competition, and less pulp than its competitors as well; less waste, better yield, higher performance, and extremely quiet for a centrifuge juicer. 

Masticating juicers grind vegetables and fruits into a pulp or paste, and then spin the pulp at mid to high speed, squeezing the juice through a screen at the bottom of the tank. The friction involved in this process generates heat, which may affect the nutrient content of the resulting juice. The latest models all focus on low-speed slow juicing to minimize the amount of heat caused during the squeezing process and attempt to maximize nutritional content of the extracted juice. These types of juicers are becoming popular on retail shelves on the market; they are typically quieter than centrifugal juicers and yield more juice from leafy greens, with less leftover pulp, but are more time consuming to clean and more expensive. In some cases we have found that several masticating juicers do not clearly yield more juice than centrifugal juicers, and have actually left behind more waste and more pulp. Masticating juicers are simply too slow to handle the moderate to high volume of commercial use. Don't be fooled into believing the hype about masticating machines being considered "cold-press" juicers. They are not the same. Masticating juicers still use friction heat during the extraction process - it is NOT cold pressed.

Triturating or hydraulic press juicers cut and grind vegetables and fruits, then extract the juice from the pulp by applying great pressure. This extraction method yields the most juice, and also provides juice with the highest nutritional value, because the least amount of oxygen is introduced during processing. There is usually no pulp in the finished product. The cutting and grinding does still generate some heat. Triturating juicers typically require more work during the juicing process as well as cleaning time, however in most cases the juice quality compensates for the efforts. These days, juice bars producing raw, cold-press juices, typically make use of the industrial/commercial grade hydraulic press juicers.

The latest commercial grade citrus juicing machines from popular brands Zummo and Zumex, both manufactured in Spain, each have their own unique juice extraction process, one which has an automated process of cutting citrus fruits in half, then squeezing both halves of the fruit to extract the juice without ever touching the peel, thus avoiding any acids, oils or bitterness from coming into contact with the juice.

When it comes to citrus fruits such as oranges, mandarins, grapefruits, lemons, limes, even pomegranates, this is innovative, cutting-edge, automatic juicing technology at its best, particularly for commercial use in juice bars, cafes, restaurants, hotel buffets, supermarkets, fresh food markets and retail self-serve areas.

Having customers see the fruit being squeezed and juiced right in front of them is exciting, encourages consumption, is truly as fresh as it gets while minimizing oxidation, with absolutely no heat involved during the juice extraction process. Zummo and Zumex juicers provide a fresh new concept when it comes to commercial and/or retail fruit juicing. Residential consumers can also benefit from investing in a robust, commercial grade juicer producing daily freshly squeezed citrus juice rather than buying bottled or carton juice weekly, which is usually not truly fresh and/or natural, not to mention their lack of nutrients and enzymes.

Remember the following factors when choosing a juicer:

Ease of use and cleaning:

A juicer that is easy to operate, clean and maintain will get more use.

Juice quality:

Good juicing machines will produce juice that is abundant in nutrients and enzymes. The quality of fresh juice also depends on the extraction method. Certain levels of oxidation and heat may destroy or minimize nutrients.

Yield:

How many ounces of juice does the machine produce from each pound (or kg) of fruit or vegetable?

Reliability:

So everybody is all up in arms with the current downtrend in the economy in Alberta; oil prices hovering around $50/barrel and unlikely to move significantly from current levels “in the medium term" according to economists and experts. Oil producers across the industry putting a cap on capital projects, increase focus on reducing administrative and operating costs, cuts to consulting fees, putting a hold on investments, asset acquisition, and new equipment/inventory, etc...

The Canadian loonie fluctuating around $0.80 against the US Dollar, while not an attractive exchange rate for Canadian importers from the US, certainly holds positive for foreign investors, at least offsetting some of the negative impact of the oil price drop. Perhaps another positive to pull out of all of this is the falling gas prices making it cheaper for consumers to fill up their gas tank.

Then there's the 2015 Alberta fiscal budget announced with some tax and fee increases, spending cuts (notably cuts to health care spending), and deficit financing - an overall perception of burden to middle income families likely resulting in a reduction in discretionary spending and you're left with a shift in supply and demand affecting cost and prices, even for businesses outside the oil patch.

Doom and gloom right? We should all put away the wallet, stop spending and avoid investing, right?

Wrong... The argument that consumers and retailers rally when oil prices fall oversimplifies reality; commodity prices are only one of many factors that drive consumer-discretionary stocks.

Nobody is going to be competitive unless they continue to invest in new technology, new products, better skills, creative and innovative solutions to balance the scales of supply and demand, encourage consumption of fresh new ideas and exciting new products. Competition is intense and the currency rates around the world are also falling.

Let's not get all one-dimensional here. While it is important to consider the many affected oil & gas industry employees and related families, there's more to our economy than just crude oil, natural gas and oil sands. Take a step back from the corporate outlook and let's look at things from the fresh perspective of small business such as local coffee shops, diners, restaurants, hotels, health food markets, pubs, and the many daily consumers of food-service and retail.

Restaurant chefs that keep our streets bustling every evening with tempting new dishes and exotic dining experiences. Diners attracting line-ups of breakfast/brunch enthusiasts waiting to catch their first morning bite of the latest eggs Benedict.

Coffee houses enticing our palate with the next best quality fresh roasted coffee and pastries; hotels/B&Bs and their respective food-services offering their latest trends, flavour and class - from trendy bistros and raw bars, to classy steakhouses and hip lounges...health food markets changing the way we look at health as it relates to our nutrition and diet with an array of organic fruits and vegetables, herbs, supplements and super foods, home consumers changing their diets and recognizing the benefits of whole foods and juicing...not to mention the growing number of holistic nutritionists and naturopath wellness centres.

The point is, regardless of fluctuating commodity prices, the majority of people still spend their hard-earned money on the products and services that make them happy, healthy, and fulfilled.

As for food-service and retail business, continuing to invest in new technology and products goes a long way to keeping your customers' attention, ensuring diversity, maintaining a competitive edge, and even enjoying lasting profit margins both morally and financially; Win-Win.

That's why at Juice Evolution Inc. we believe in the positive impact of our juicing equipment, especially in a market like Alberta where health and wellness is on the rise, juice bars are rapidly growing in popularity, healthy restaurants and health food stores are growing in abundance, and even coffee shops that specialize and take pride in their coffees benefit from providing freshly squeezed juice to their customers. Juice bars, diners and hotel brunch/buffets especially benefit in extraordinary fashion; every fresh squeeze is yet another margin of profit, and a win-win profit since not only you as a business benefits from new technology, new products, and new sales, but your customers benefit from healthy intake of vitamins and minerals as fresh as they can get it!..as opposed to drinking heat pasteurized, sugar-filled "juice" out of a carton such as Tropicana and the likes...In no time they'll be spreading the word about your exciting new product; that's energizing - everybody wins.

Energize Your Business!

Looking for a way to set yourself apart from other cafes, restaurants, health food markets and juice bars? Thinking of ways to implement something new that will catch the customer's eye, all while providing a healthy product that will bring returns on investment?

At Juice Evolution Inc. we have the innovative equipment that not only give your customers a healthy intake of essential vitamins and minerals, but also provides your business rapid returns on investment with monthly/yearly profits!

Our Zumex product line of citrus and multifruit juicing machines are built to last with maximum reliability and designed to fit any business decor with their range of colours and metallic finishes.

Zumex brand is a leader in innovation, technology, design, and original juice extraction system. The squeezing mechanism attracts the customer's eye and encourages consumption of freshly squeezed citrus juice. All Zumex machines come with anti-bacterial technology, ASP (Anti-bacterial Silver Polymer) silver ion-based technology that inhibits the growth of bacteria. Functionality and versatility are paramount, as Zumex machines offer both a Self-Serve mode and Professional mode enabling programmed squeezing cycles. It's juicing technology at its best.

Without getting too much into details, the bottom line is, food-service equipment like the Zumex juicers are sure to boost your business, add a new exciting item to the menu, and encourages consumption of a healthy alternative instead of heat pasteurized, sugar-filled concentrated drinks which often just end up sitting in the cooler taking up space - not much of a profit from that...

For breakfast/brunch, what's typically ordered with coffee other than water? Orange juice. Why not make it freshly squeezed? Not from a bottle that's been sitting on the shelf a few days. Yes, I'm talking about a real-time freshly squeezed juice made right then and there! Moreover, if you're serving fresh juice, why not have a reliable juicer do the work for you, giving you more freedom to the service of your customers!

If you're operating a Juice Bar, Produce Market, Restaurant, or Supermarket looking for that efficient and effective commercial grade juicer, in particular an automated citrus juicer with the ability to keep up with your demand.........well, we're here to help you meet your needs!!

Juice Evolution Inc. is a proud authorized Dealer of commercial grade Zummo citrus juicers in Alberta. No need to import from the U.S. or Spain, we've got you covered right here in Alberta. To top it off, no matter what machine you buy, shipping is FREE within Calgary!

Behold the new Zummo Z40C Model, which can extract up to 40% more yield than any other commercial grade citrus juicer on the market! 

Perhaps more importantly, our Zummo juicers extract the best quality juice due to the unique squeezing mechanism; it does not crush the seeds or peel during extraction, and the rind never touches the juice, providing a clean squeezing process and the best quality citrus juice!

Squeezing 40 oranges per minute, and with the ability to also juice grapefruit, lemons, limes, mandarins, and even pomegranates, the Z40C is sure to meet your high juice demand.

Also very worthy of mentioning, and my personal favourites of Zummo's product line, is the Z14C Model (moderate-to-high demand), followed by the Z06C (moderate demand). 

The highlight of these juicers is their effectiveness of juicing limes, and in the case of the Z06 model, the ability to alternate different fruits. As with the aformentioned Z40C, these models also extract juice from grapefruit andlemons. The Z06C model can facilitate the squeezing of pomegranates as well!

Juicing is one of the most powerful healing options available. Fresh, "raw" juices supply the body with the nutrients and enzymes needed for the nourishment and regeneration of the body's cells, tissues, and organs. There are numerous accounts of people who have healed themselves of degenerative disease using juicing as a therapy.

Juicing is an easy way to ensure that your diet includes the five to seven daily servings of raw fruits and vegetables necessary to maintain health. If you are in reasonably good health, you should benefit from at least one 8-ounce glass or a pint of fresh juice a day; if you are trying to treat a specific ailment or disorder, you may need to drink more. It is always recommended to consult with your local certified nutritionist to ensure the proper combination of vitamins and minerals to meet your personal dietary needs.

It is important to remember that when you extract juice from fruits and vegetables, you leave behind the majority of the pulp which contains fiber, so the fiber is lost; therefore you need to include other sources of fiber in your diet. Fiber is essential to proper digestion and optimal health; however, when you are juicing it's not a bad thing that it is removed. Without the fiber, all of the nutrients, enzymes and phytochemicals extracted from the raw produce can be quickly digested and absorbed by the body.

Drinking raw juices helps the body to rid itself of toxins rapidly. Furthermore, the body's rapid absorption quickly provides cells and tissues with the nutrients and enzymes needed to heal and regenerate. There is no limit to how much fresh juice can be consumed safely; Two 8-ounce glasses a day will help maintain good health. When you are fasting or cleansing/detoxifying, you should drink at least four 8-ounce glasses a day.

Grapefruits are used in many diets to reduce appetite, to help digestion, and to help lose fat and maintain a healthy weight.

Grapefruits are very low in calories (42 calories per 100g) but high in water content which makes us feel full. Consuming them may burn as many calories as they contain.

Vitamin C, potassium, calcium, magnesium, phosphorus, folate, fiber, and iron are just a few of the essential vitamins and minerals that grapefruits contain. They also contain lower amounts of vitamin A and B's.

Like oranges, despite the acidic taste, grapefruit juice actually has an alkaline reaction after digestion, which has a positive impact on the body's digestive system and Ph balance.

Besides treating the common cold and boosting the immune system, drinking a glass of freshly squeezed grapefruit juice will dispel all fatigue and tiredness.

Grapefruits are also great in treating fever, insomnia, sore throat, and lowering cholesterol.

Grapefruit seeds yield a natural antibiotic.

Grapefruit Seed Extract (GSE) can kill Salmonella, E. Coli, Herpes, Influenza, and Parasites.

According to Dr. Leo Galland, M.D., who has used GSE extensively, thousands of individuals have overcome effects of Candida with grapefruit seed extract. It is also known to be beneficial to a variety of other ailments such as acne, chronic fatigue syndrome, cold sores, cuts, sinusitis, and ulcers.

The sole reason for concentrating juice is to save money on storage, packaging, and shipping costs. Concentrates are made by taking a fruit juice, heating it to a very high temperature and evaporating off the water. This process leaves behind a thick syrup that is a small proportion of the original volume of juice; it can be as low as 12% with orange juice! This makes it cheaper to ship (less weight).

Whether you want to lose fat or build muscle - or both - an active lifestyle means you need Vitamin C!

Vitamin C is an essential vitamin to the human body. It could very well be one of the safest and most important vitamins you could take on a daily basis. It is a water-soluble vitamin that is necessary for normal growth and development.

Vitamin C is required for the growth and repair of tissues in all parts of your body. It is used to form collagen, a protein used to make skin, scar tissue, tendons, ligaments, and blood vessels. It is also essential for the healing of wounds, and for the repair and maintenance of people's cartilage, bones, and teeth. 

Vitamin C also helps with blood pressure by strengthening the walls of the arteries. It can also prevent damage to cells caused by aging as well as help reduce stress.

Orange juice is loaded with minerals, such as magnesium which is necessary for cellular metabolism, and essential for blood-sugar regulation, keeping blood glucose levels normalized.

Potassium is another important mineral found in oranges; it determines cellular hydration by keeping sodium in circulation, which regulates water retention and blood volume. 

In addition, raw orange juice provides your body with folates, B-6, B-1 (thiamin), B-2 (riboflavin), B-3 (niacin), choline, vitamin E and vitamin A.

The B complex vitamins in oranges are important for the normal functioning of the nervous system. It is also helpful in bringing relaxation and energy.

Vitamin E is an antioxidant. It also helps with oxygenation and circulation of the blood, and stabilizes blood fats to prevent free-radical induced injury.

Vitamin A is an antioxidant and performs many important functions in the body. It is commonly known to help with eyesight, growth and tissue healing, healthy skin, lowering cancer risk and supporting immune function.

Other benefits of drinking freshly squeezed fruit juice include:

Helps your immune system beat the flu

Lowers cholesterol and blood pressure levels.

Antioxidants help prevent various forms of cancer, including breast cancer and prostate cancer

Helps improve circulation, reducing the risk of heart disease

Beneficial natural sugars that lower stress and boost metabolism

Anti-aging collagen booster

Juicing Tip: